About the client
Our client is a leading Italian brand with over 30+ years of experience in selling tableware and dinnerware products designed and produced at self-owned factories throughout their country. The brand has some of the best craftsmen working on decorative and utility products for homes and gardens.
Background:
Magento, the open-source e-commerce platform, powered the ‘Good State’ online store. Even though the company was running successfully, there were a lot of faulty links, multiple redirects, images that wouldn’t display correctly, and other issues that were preventing the business from flourishing. They were looking out for some expert guidance to devise a roadmap.
The problem
For the year 2018, the brand aimed high in terms of revenue goals, and the first major step they wanted to do was to address the cart abandonment. Potential buyers spend their valuable time surfing the website to shop for their favorite products. However, they do not end up checking out eventually.
The need of the hour was to devise an efficient cart recovery process during their holiday seasons, especially Thanksgiving and Christmas, where they witnessed 68% cart abandonment rates. The Italian brand needed a solution that could recover these abandoned carts.
Increase in sales
To reduce the number of customers abandoning carts before they check out, the “Exit Pop-up’ extension was introduced. The pop-up timing and the discount coupon encouraged buyers to complete the checkout process resulting in a significant increase in their average sales. Within a month’s time, the website was able to increase its average sales by 23%.
Customer engagement
Apart from just stopping shoppers from abandoning carts, the Exit pop-up extension helped the brand improve customer engagement. Customers who were shown the exit pop-up engaged with the brand by providing their email ID for receiving the coupon code.
On-site conversion
The majority of the respondents successfully went ahead and completed the transactions resulting in increasing the on-site conversion significantly. With increased conversions, the brand was able to achieve huge revenue.
Within a month’s time, the website was able to increase its average sales by 23%.
Built-in customization convenience
In-built customization helped our clients create custom-designed pop-ups with functionalities needed for maximum conversions. We helped in creating a popup that blends with the brand’s theme ensuring consistency in brand communication with the target customers. Our client also had the freedom to place various elements like an opt-in box and coupon code to engage customers better.
Email personalization
Just like the exit-pop, plenty of customization options were provided for the mailers sent to customers to deliver the coupon code. Thanks to the built-in templates, it helped the client design emailers easily. Users will have to choose the template and customize it based on their brand’s theme and style.
Result
With the cart abandonment feature, the brand was able to automate pop-up triggers and achieve a 45% increase in overall traffic. Additionally, they increased their conversion rate by increasing the customer lifetime value significantly.
