MaxCommerce 2024

11:00 AM Eastern Standard Time

Unboxing 15 Years of Holiday Success: Strategies and Secrets Revealed

• The Evolution of Holiday eCommerce
• How Trends Have Shifted Over 15 Years
• Understanding What Today’s Holiday Shoppers Want
• Successful Holiday Campaigns and What We Can Learn from Them

• eCommerce Managers and Directors
• Digital Marketers
• eCommerce Analysts

• Holiday Sales Growth
• Lead Conversion Rate
• Customer Acquisition Cost (CAC)
• Average Order Value (AOV)

11:45 AM Eastern Standard Time

20+ AI Tools Under Budget to Enhance Holiday Shopping

• Advantages of Using AI During the Holiday Season
• AI Tools for Personalization, Inventory Management, and Customer Service
• AI Tools for Digital Marketing and PR
• How to Integrate AI into Your Everyday eCommerce Tasks with Ease

• Budget-Conscious eCommerce Manager
• Legacy Ecommerce Businesses
• Digital Marketing Specialist

• Operational Efficiency
• Sales Revenue
• Customer Engagement
• Return on Ad Spend (ROAS)

01:00 PM Eastern Time

3 Keys to Holiday Success in 2024

• How eCommerce Marketing is Changing - and what you need to do to keep up
• How to deal with changing consumer needs and desires
• What to include in your marketing plans for peak season, and beyond

• Ecommerce Marketing Manager
• Ecommerce Business Owner
• eCommerce Growth Strategist

• Customer Acquisition Cost (CAC)
• Customer Retention Rate
• Traffic-to-Sales Ratio
• Conversion Rate

03:45 PM Eastern Standard Time

Drive Holiday Foot Traffic with Local SEO & Geo Targeting

• Where to Find the Best Local Keywords
• How to Align Local SEO with Holiday Search Intent
• Unknown Tactics to Optimize Your GoogleMyBusiness Profile
• How to Implement Geo-Targeting in Online Ads

• Retail Store Owner
• Marketing Manager for a Regional Chain
• E-commerce Business Owner with a Physical Store

• Local Search Rankings
• In-Store Sales
• Location-Based Traffic
• Cross-Channel Conversions

11:00 AM Eastern Standard Time

Holiday Email Marketing Mastery: What Works and What Doesn’t

• Top Email Marketing Platforms for Holidays
• Designing Effective Holiday Email Templates
• Optimizing Landing Pages for Conversions
• Mastering Email Campaign Management

• CRM and Marketing Automation Expert
• E-Commerce Marketing Manager
• Small Business Owners & Entrepreneurs

• Open and Click Rates
• Revenue Per Email
• Subscriber Growth
• Segmentation Accuracy

11:45 AM Eastern Standard Time

Holiday Season PPC and Paid Social: The Good and the Bad

• Holiday Season Ad Spend: What’s Worth It?
• Balancing Budget: What Works and What Doesn’t in Holiday Paid Social
• Ad Creative Tips for Holiday PPC and Paid Social Success
• Optimizing Ad Targeting for GenZ

• E-commerce Ad Manager
• Social Media Marketer
• Digital Advertising Coordinator

• Ad Spend ROI
• Cost Per Lead
• Revenue Growth

03:00 PM Eastern Standard Time

Top Rated Plugins & Integrations to Boost Holiday Customer Experience

• Best Plugins Available for Personalization
• Integrations that Improve Search Functionality and Product Discovery on eCommerce sites.
• Tools That Can Help With Purchase Follow-ups, Reviews, and Loyalty Programs.
• Tips to Maintain Your Ecommerce Website Better

• Ecommerce Managers
• Digital Marketing Specialists
• IT and Systems Integrators

• Sales Growth
• Customer Lifetime Value (CLV)
• Technical Support Costs

03:45 PM Eastern Standard Time

Final Push Strategy: Effective CRO Techniques for Peak Holiday Conversions

• Holiday Conversion Optimization Tactics
• How to Target Last-Minute Shoppers
• Integrating Multiple Payment Options for Speed and Convenience
• Instant Customer Support Enhancements for the Holiday Rush

• Busy E-commerce Store Owner
• Ecommerce Sales Specialist
• Customer Support Manager

• Conversion Rates
• Customer Engagement Rate
• Shopping Cart Abandonment