The Way Buyers Find Products Has Changed. Has Your Store Kept Up?

1 in 5 American shoppers now use AI tools to find and compare products — before they ever touch Google. They’re asking ChatGPT “best [product] for [use case],” comparing options on Perplexity, and making purchase decisions inside AI answers.

Here’s what that means for your store: if AI doesn’t know about you, neither do these buyers. And right now, most e-commerce brands are completely invisible in AI search results. Not because their products aren’t good — but because their product data, content structure, and brand signals aren’t built for how AI discovers and recommends.

That’s the GEO gap. And it’s costing you revenue you can’t even measure yet.

The new game is:

  • Being the brand AI trusts enough to recommend
  • Showing up when buyers ask “best [product] for [use case]”
  • Structuring your product data so AI engines can find, cite, and surface your store

Join this webinar to learn how to close your GEO gaps and capture demand from AI-driven discovery — before your competitors figure it out.

About Webinar

What You’ll Walk Away With

This isn’t a theory session. You’ll leave with a clear understanding of where you stand and what to do next:

  • Where buyers are actually going: The AI platforms reshaping product discovery and which query types trigger AI-first results vs. traditional search
  • Why your store isn’t showing up: The most common GEO gaps we see across e-commerce brands, with real examples and teardowns
  • How to structure your store for AI: Product page, collection, and catalog changes that help AI engines find, trust, and cite your products
  • What makes AI pick you over competitors: The content and brand signals that get you recommended, not just indexed
  • Fixes you can make this week: Quick wins that don’t need a dev team or a six-month roadmap
  • How to measure what matters: Tracking AI visibility, brand citations, and connecting it back to revenue

Built For E-Commerce Teams Who Want to Move First

This webinar is for you if:

  • You run or market an e-commerce brand and your organic traffic growth has plateaued — but you’re not sure why
  • You’ve invested in SEO but haven’t thought about how AI search changes the game
  • You’re on Shopify Plus, BigCommerce, Magento, or WooCommerce and want to understand what “AI-ready” actually looks like for your store
  • You lead a B2B e-commerce operation where buyers research extensively before purchasing — and AI is now part of that research
  • You’ve heard about GEO but don’t know where to start or what’s real vs. hype

Who Should Attend

  • eCommerce Owners & Operators Learn how to protect demand capture when AI becomes the first layer of discovery
  • Performance Marketers (Search/Shopping/PMax) Improve eligibility, feed quality, and conversion paths for AI-era traffic
  • Merchandising & Growth Teams Turn AI-driven product discovery into higher AOV, CVR, and repeat purchases
  • SEO / Content & Website Teams Build “decision-ready” pages that AI and humans both trust and act on

Meet the Speakers

Sathish Kumar Mariappan

Sathish Kumar Mariappan

CEO, CommerceShop

Sathish has been at the forefront of GEO and AI search visibility since before most brands knew it existed. As CEO of CommerceShop, he works with e-commerce brands to close the gap between traditional SEO and AI-driven discovery — helping them show up in ChatGPT, Perplexity, and Gemini where buyers are actually making decisions. He’ll break down the exact GEO gaps he sees across stores every day and what to do about them.

Shawn Post

Shawn Post

CRO & Paid Specialist, CommerceShop

Shawn leads conversion and paid growth programs that blend CRO, Google Ads, Shopping/PMax, landing page optimization, and AI-led performance insights. He focuses on turning high-intent traffic into measurable revenue by improving product discovery, trust signals, checkout flow, and attribution — so marketing spend converts, not just clicks.

Your competitors haven’t figured this out yet. That’s your window.