15-Point eCommerce Checklist for your B2B eCommerce Business. Get 2023 ready!

The complexities in running an eCommerce business are plenteous. 

Here’s a 15-point eCommerce checklist for 2023 that will lead you through the most critical parameters you need to ensure while building your B2B eCommerce store to see favorable business outcomes.

Listed below are 3 major components of a successful eCommerce store:

  • Shopping Experience
  • Personalized Experience
  • Customer Satisfaction

Shopping Experience:

Here’s all you need to check out in order to deliver enhanced and enticing shopping experiences to your customers:

  1. Enhance checkout experiences

Cart checkout is one of the most important and crucial parts of the overall customer journey. 

  • Make sure your shopping carts are well-optimized for smoother, faster, and hassle-free checkouts. This helps you enhance and fasten the goal accomplishment process. 
  • Ensure that your forms load easily, quickly, and smoothly. 
  • Provide your shoppers with an easy form-filling experience with intuitive UI design and fields. 

The better the checkout experience, the better the conversions.

  1. Ensure ease of use

Adopt a customer-first and customer-centric approach while devising the content, design, and layouts of the website so as to ensure ease of use for your customers. 

Create easy-to-use and intuitive buyer dashboards and portals that are self-explanatory as well as visually appealing. 

The easier the website is, the more the customers engage and interact with your store (which is likely to reduce the bounce rate and also make your website SEO-proof).

  1. Elevate the overall user experience

The user experience design is integral to the success of any website. Especially, when it comes to eCommerce stores, the user experience plays a pivotal role in accelerating the customer journey on the website. 

The design, the content, and everything in between matter a lot when it comes to user experience design. Since user experience isn’t too much to ask for, take appropriate design efforts to guarantee an easy, enhanced, and frictionless shopping experience right from product discovery to checkout.

  1. Load pages faster

The attention span of a digital user is reaching new lows every passing day. Nobody cares to wait if your web pages are going to take longer than usual to load. 

  • Ensure that your webpages, product pages, images, and other elements of your eCommerce website load faster, smoother, and seamlessly. 
  • Faster page loads not only help you hold your shopper on to your website but also help you garner SEO mileage. 

Search engines like Google are friendly with fast-loading pages.

  1. Build device-responsive pages

Let your customers access your website on the go, at the convenience of their own place and devices. 

Provide an uncompromised website experience that is seamless for all devices. Optimize your web pages, especially, shopping carts and forms with mobile-friendly and intuitive UX and UI practices. 

Responsive pages boost the overall shopping experiences for your customers as well as help you rank upfront on the search results.

  1. Improve accessibility
  • Assort, categorize, and present your product content and pages in an easy-to-access and easy-to-navigate fashion. 
  • Create dynamic menu bars and mega menus to make navigation seamless. 
  • Engage your users with a compelling customer journey that lets them navigate across pages and products effectively and efficiently. 
  • Take advantage of techniques like intelligent interlinking and hyperlinks.


Here’s an eCommerce marketing checklist of important eCommerce parameters that help you drive optimal personalization on your website and thereby achieve maximized engagement:

  1. Personalize your eCommerce store extensively

eCommerce personalization refers to the process of creating and delivering a thoroughly personalized experience throughout the customer journey. 

Create dynamic content and feature a customized lineup of products on your store based on

  • shopping preferences
  • user behavior 
  • order history 
  • interests 
  • demographics and 
  • dynamic segmentation based on browsing history and other personal data. 

Make personalization a top priority. Adopt personalized communication throughout the entire marketing funnel.

  1. Customize prices dynamically

B2B customers are familiar with a flexible pricing system where they request a customized price quote for the product or service. 

Since the B2B space involves multiple decision-makers, they expect a price quote that is customized exactly to their requirements. 

So, ‘one-price-fits-all’ becomes a big turnoff in the B2B eCommerce space. 

Have a dynamic and intelligent pricing system in place that displays custom prices based on customer requirements. 

Leverage pricing intelligence to show exclusive prices that your customers will approve in the first go.

  1. Provide multilingual features and multiple currencies

Localization is the order of the day. B2B customers have diversified origins. 

If your website offers content in multiple languages, B2B customers find it more appealing to consume the content in their desired (native) languages. 

Especially, if your business caters to multiple countries, multilingual options and features are must-haves. When customers read the content in their preferred language, they are likely to build more trust and interact more with you. 

Similarly, facilitate them with options to change the country and access the pricing information in multiple currencies.

  1. Create personalized customer journeys

The different steps involved in the user journey are,

  • product discovery
  • content consumption
  • engagement 
  • interaction 
  • navigation
  • checkout, and 
  • goal accomplishment (purchase). 

Creating personalized customer journeys refers to the process of, 

  • building an ideal, 
  • engaging, 
  • compelling, and 
  • stunning journey right from the product search phase to the final stage of goal accomplishment. 

Shorten your customers’ path to purchase by extensively experimenting on different purchase journeys and identifying the journey that converts more customers.

  1. Create personalized landing page experiences

Build landing pages that are thoroughly personalized, content-driven, and conversion-focused. 

  • Personalized landing pages help you build trust quickly and win customers. 
  • Make your CTAs stunning, relatable, and enticing. For example, ‘Get My FREE price quote’ is a more personalized CTA when compared to ‘Download price quote’. 
  • Testing on multiple iterations of your eCommerce product pages with content variants helps you improve your pages better and personalize more. 
  • Conduct extensive research and A/B testing experiments to identify the landing pages that best work for your shoppers.

Customer Satisfaction:

The points that follow let you understand how to ensure customer satisfaction in the B2B marketplace:

  1. Provide a self-service customer support portal

Exemplary customer service is the key to unlocking customer satisfaction. 

  • Provide your customers with a well-programmed self-service portal that covers answers to the most frequently asked queries. 
  • Facilitate human intervention as and when required. 
  • Take advantage of tools like chatbots that help you build interesting conversations with your customers and give them on-the-go support throughout their shopping journey. 
  • Make sure the quick links like helplines, chat links, email addresses, FAQs, and contact forms are readily visible and handy.
  1. Recommend products that your customers love

Uncover customer demands and insights based on their behavior and order history to recommend products that are highly relevant to them. 

  • Leverage cross-selling and up-selling features to offer intelligent product recommendations and customized offers. 
  • Extend the customer journey beyond goal accomplishment and retain more customers. 

This not only enhances the customer satisfaction rate but also improves the customer retention rate and lifetime customer value.

  1. Elevate customer satisfaction with accurate data

Make it easy for sales and customer service teams to access product info, prices, customer data, order history, tickets, etc. 

While accurate product data improves customer satisfaction and makes them place orders with confidence and convictions, accurate customer data empowers customer service and support teams. 

Besides reducing the ambiguity, product content accuracy reduces the number of customer disputes, returns, and other such tickets. 

Improving accuracy increases customer satisfaction as well as increases the conversion rates too.

  1. Highlight customer reviews and testimonials

Your happy and satisfied customers are your free brand ambassadors. 

  • Feature their reviews and testimonials and let them do all the talking on your behalf. 
  • Build trust by highlighting the trust badges, certifications, awards, and recognitions apart from the customer testimonials and reviews. 

This not only creates a positive influence on your customers but also helps you elevate your brand reputation when you share these positive reviews on your social handles.

Make the best use of this eCommerce marketing checklist to formulate your eCommerce success in 2023. 

Since the way businesses run and operate has massively transformed with the rapid growth in technology, the way customers shop has seen topsy-turvy changes that entail businesses to refocus their selling efforts subsequently. 

What we once thought was too much to ask for a couple of years ago is now an absolute possibility and a new normal. The possibilities are only becoming more and really endless.

The Future of eCommerce: Predictions of B2B eCommerce Trends 2023

Ever-changing consumer habits and a rapidly-evolving digital landscape are impacting the way eCommerce operates today, and will continue to do so in the future. 

In response to these shifting B2B eCommerce trends, many industry experts have released their predictions for where eCommerce is headed. 

These forecasts can help store owners remain informed about the imminent changes that will impact their business. 

Whether you own an eCommerce company or are just curious about the future of this industry, we’ve compiled the most up-to-date B2B eCommerce trends 2023 & eCommerce checklist to keep in mind.

  • eCommerce will become a people-first experience

One of the biggest eCommerce trends for 2023 and beyond is the growing importance of people over products.

In recent years, the rise of social media and the importance of influencers has driven eCommerce away from product-focused user experiences. 

In fact, many experts predict that online stores will become more like offline shopping experiences. This means that online stores will be designed to cater to customers’ emotional needs i.e, B2B eCommerce customer journey. Customers will receive more personalization and better customer service than ever before.

  • Voice assistants and AI will play key roles in eCommerce

Another major eCommerce trend to keep in mind is the increased use of voice assistants and AI.

Voice assistants like Amazon’s Alexa and Google Home have become increasingly popular in recent years. 

And many experts believe that this trend will continue to grow in the future to become an inevitable part of the eCommerce marketing checklist.

With new technologies like Amazon’s AUDIO and Google’s VoiceUX, voice assistants will become smarter and more useful than ever before. 

And eCommerce companies are expected to take advantage of these new tools.

  • Shopify and other eCommerce platforms will grow in popularity

Another most popular eCommerce trend for 2023 will be the growth in popularity of eCommerce platforms.

This is mainly because of the growth of social media and the popularity of influencers. 

Multiple social media channels and influencers have shifted the focus away from products and more towards people and experiences. 

This means that eCommerce platforms are now more valuable than ever before.

  • Virtual reality will become widely used in eCommerce

Another major eCommerce trend of B2B eCommerce shopping lists to keep in mind is the increased use of virtual reality (VR) in eCommerce.

With more and more consumers preferring to shop online, many eCommerce companies are turning to VR to make their products more appealing. 

For example, many furniture stores are already using VR to help customers visualize their products in their own homes. 

And it is likely that VR will become even more popular in the future.

Wrapping Up,

As the eCommerce industry continues to evolve, store owners need to stay informed about the latest industry trends and changes. 

When it comes to eCommerce, there is no shortage of industry predictions for the future. 

From increased use of voice assistants to the growth of eCommerce platforms, there are many trends to track in this ever-changing industry. 

Keep these predictions in mind to stay informed about the future of eCommerce. 

By preparing for the changes ahead, you can ensure that your eCommerce business stays relevant and profitable.

With over a decade of hands-on experience and rich expertise in helping a broad spectrum of domestic and international businesses of all sizes, The Commerce Shop houses a team of expert B2B specialists who can help you strategize your B2B eCommerce business in the right direction.

If you would like to get a free consultation with us on how to steer and propel your business growth in the right direction, we are just a click away. Click here and talk to our B2B eCommerce experts.