Frequently asked questions

What we do, and how we do it.

28 short answers about our services, the platforms we work on, and what we can build for you.

What we do

Both. We build and maintain your store, and we run the marketing that brings traffic and sales to it. Most clients use us for both so they don’t have to manage two separate agencies.

Both. We work with retail and D2C brands, and also with B2B distributors, wholesalers, and manufacturers. B2B is one of our main areas, and we handle tiered pricing, quote-to-order, and dealer portals.

Ecommerce development

Shopify and Shopify Plus, BigCommerce, Magento and Adobe Commerce, and WooCommerce. We’re a certified partner with Shopify, BigCommerce, and Adobe. We also work with Salesforce Commerce Cloud and Volusion.

We do both. For simpler stores we’ll customize a theme and use existing apps, which is faster and cheaper. When apps can’t do what you need, we build custom modules, custom checkouts, and headless storefronts.

Yes, it’s one of our most common projects. We move stores between Shopify, BigCommerce, Magento, WooCommerce, Wix, Squarespace, and WordPress, and we also do Magento 1 to Magento 2 upgrades. Your products, customers, and orders come across, and we protect your SEO rankings while we do it.

Yes. We build tiered and customer-specific pricing, quote-to-order workflows, net terms, minimum order quantities, and dealer or distributor portals. We’ve done this on BigCommerce B2B Edition, Magento, and Shopify Plus.

Maintenance and support

Yes. We offer monthly maintenance plans covering updates, security patches, bug fixes, backups, and site monitoring. You can also use us on demand when something breaks.

Platform and app updates, security monitoring and patching, bug fixes, backups, and uptime monitoring. We also do performance work like site speed, image optimization, and server tuning. If something breaks, we fix it.

Yes, we take over sites from other agencies and in-house teams regularly. We start with an audit so we understand the code before we change anything. You don’t need to rebuild to work with us.

Marketing

SEO, paid advertising, Google Shopping, social media, email marketing, and marketplace selling. We also do GEO and AEO, which is optimization for AI search tools like ChatGPT. Most clients use two or three of these together.

Google Ads, Google Shopping, Performance Max, Meta (Facebook and Instagram), Amazon, and email platforms like Klaviyo. We’re a certified Google Ads Partner and a Meta Business Partner. We also work on organic search and AI search.

Yes. We run search ads, shopping campaigns, Performance Max, and remarketing. One client saw a 7x return on their Google Shopping spend.

Yes. We manage Amazon listings, advertising, and marketplace optimization, and we work across other marketplaces too. One client grew their sales 4x after we optimized their Amazon presence.

Yes. We set up and run email campaigns, abandoned cart flows, welcome series, and post-purchase automation, mainly on Klaviyo. We also handle segmentation, so a first-time visitor and a repeat buyer don’t get the same email.

Yes. We cover technical SEO, on-page optimization, content strategy, and link building as part of our digital marketing services. AC Direct grew their organic revenue 56.5% with us, and organic search now brings in 59.5% of their total revenue.

Conversion and performance

Yes, CRO is one of our core services rather than an add-on. We run A/B tests, study heatmaps and session recordings, and fix product pages and checkout. Primera Technology increased their conversions 110% with us.

Yes. We work on page speed and Core Web Vitals, image optimization, code cleanup, and server configuration. One client cut 2 seconds off their load time and saw a 20% increase in orders.

Yes. We audit your site against WCAG standards and fix what we find. One client tripled their conversions after we made their store accessible.

AI, GEO and AEO

AI-powered CRO, conversational AI chatbots, AI automation for your operations, and predictive analytics for inventory and demand. We also run an AI Readiness Audit that shows where AI would actually help your business. If you’re not sure where to start, we offer AI consultation.

Yes. GEO and AEO make your store visible in ChatGPT, Perplexity, Gemini, and Google AI Overviews. We fix your schema markup, restructure your content so AI tools can quote it, and build your brand presence across the web so those tools trust you.

Yes. We build conversational AI for support and sales, so shoppers can ask a question instead of hunting through your site. It handles product questions, order status, and basic support.

Integrations

Yes. We connect your store to your ERP so orders, inventory, pricing, and customer data sync automatically. We also do ERP consulting, implementation, and migration if you’re changing systems.

SAP, NetSuite, Microsoft Dynamics, Epicor, Infor, Odoo, and Acumatica. If you’re on something else, we can usually build a custom integration through its API.

PIM systems, payment gateways, tax tools like Avalara, shipping tools like ShipStation and ShipperHQ, fraud protection like Signifyd, and site search tools like Klevu. We also connect inventory systems, CRMs, and accounting software. If it has an API, we can usually connect it.

How we work

We start with an audit to find what’s actually costing you sales. Then we agree on a target number, like conversion rate or revenue, and build the plan around it. We review that number with you every month.

Yes, six of them. They cover GEO, AI visibility, AI readiness, overall ecommerce health, shopping cart, and CRO. Each one gives you a list of what to fix and in what order.

Yes. We offer staff augmentation, where our certified developers join your team and report to your leads. We also do direct placement if you’d rather hire someone permanently.