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A step by step guide to do A/B testing on eCommerce website

When it comes to improving your marketing efforts, website, or digital product, A/B testing is a must. A/B testing compares the success rates of two variants of a single variable (such a website’s design, copy, or CTA). Marketers and product teams can use A/B testing to determine which version is more successful by comparing the two versions’ performance metrics. Andrew, Digital Marketing Director, and Karthik, Senior Solution Architect, get into the technicalities of A/B testing. They explain how A/B testing helps us with data-driven decisions and why it is essential for eCommerce businesses. Tune in and start making A/B testing today!

Personalization To Increase Your Conversion Rate

Providing excellent customer experiences is crucial in improving your conversion rates and, in turn, increasing ROI. A leading survey consultancy in the US stated that conversion rates increase considerably with personalized page views followed by emails. Thus, personalization is your key to increasing user engagement and conversion rate. Listen to the exciting podcast on the same and stay updated…

Demystifying CRO for eCommerce

In the fastly evolving eCommerce industry, it is essential to sustain and grow. Conversion rate optimizations increase the magnitude of your efforts and drive revenue, leads, sales, etc. Our Senior Content Writer, Immanuel Navin Chandran, speaks about optimizing your website to improve conversions. Start listening to make minor tweaks that will enhance your business results by understanding why Conversion Rate Optimization is your best bet to win big rewards…