Growth Files

Unpacking the real stories behind business growth, confidential playbooks, breakthrough strategies, and the candid lessons from leaders who’ve scaled, stumbled, and figured out what actually works.

Commerce Conversations
Winning Tomorrow's Shopper: A Retail Futurist's View on What Comes Next

Winning Tomorrow’s Shopper: A Retail Futurist’s View on What Comes Next

When shopping becomes purely transactional, loyalty disappears and price is all that is left. Retail futurist Dave Wendland explains why the winners will use AI to strengthen human relationships, curate real solutions, and put the customer, not the technology, at the center.

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From Clicks to Bricks : How DTC Brands Can Build Physical Stores That Actually Grow

From Clicks to Bricks : How DTC Brands Can Build Physical Stores That Actually Grow

Rebekah Kondrat has launched stores for Warby Parker, Starbucks, and Apple. She breaks down when DTC brands are ready for physical retail and what separates the stores that scale from the ones that close.

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How B2B Buyers Really Shop Now | Growth Files Ep. 10

How B2B Buyers Really Shop Now

B2B buying is starting to look like consumer shopping. Carla Dougher explains how Tournesol Siteworks is responding, why 80 to 90% of its first ecommerce orders came from net new customers, how buyers are finding the brand through AI search, and what its new Shopify build will change.

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AI Won’t Kill Retail Media

AI Won’t Kill Retail Media. Here Is What Is Really Going On

Some say agentic AI will gut retail media. Ricardo Belmar disagrees. He walks through why Amazon and Walmart take most of the spend, where smaller retailers can still win, why grocers gain the most, and why agentic AI is one more channel rather than the end of retail media

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The Real State of US Manufacturing

The Real State of US Manufacturing

Rosemary Coates breaks down why reshoring is stalling despite tariffs, why 80% of companies are looking at Mexico, and how AI is reshaping manufacturing.

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agentic-ai-in-retail

Agentic AI in Retail: Who Is Winning With It, and Where Commerce Leaders Should Start

Agentic AI is already delivering real results for brands like Louis Vuitton and Burberry. Brandon Rael breaks down what separates it from traditional AI, where the wins are happening, and how commerce leaders should approach adoption.

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ai-failures-manufacturing

AI on the Factory Floor: Why Most Initiatives Fail and What Leaders Must Fix First

AI in manufacturing is not failing because the tech is weak. It is failing because organizations buy the tool before they define the problem. Mike Nager breaks down what separates real ROI from expensive pilot purgatory.

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manufacturer-us-market-playbook

From Factory to Shelf: How Manufacturers Can Enter the US Market With the Right Product, Pricing, and Retail Strategy

Most manufacturers who try to enter the US retail market fail not because of their product but because they do not understand how the market actually works.

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AI in Manufacturing

AI in Manufacturing: How Industrial Leaders Are Using AI to Transform Operations and Decision-Making

Sathish and Rick Sturgeon explore generative AI’s transformative impact on manufacturing and product development, emphasizing AI’s role in digital twins, data integration, and workforce shifts. They highlight the importance of strategic adoption, governance, and partnerships for successful implementation, with potential ROI in product development and manufacturing costs.

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From Passion Project to Profitable Brand

From Passion Project to Profitable Brand: AI, Photography and Staying Human in a Digital World

Uncover the future of photography in a world driven by AI—where human creativity remains irreplaceable. Discover how top photographers are transforming their craft with innovation, while maintaining that priceless human touch. Are you ready to stay ahead of the game and turn your passion into profit? Hit play now!

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Building the Workforce of the Future in Manufacturing

Building Tomorrow’s Manufacturing Workforce: AI, Robotics and the Skills That Matter Now

The interview with Lisa Massey Antonio from the ARM Institute explores how they prepare the U.S. manufacturing workforce for AI-enabled robotics. Key initiatives include RoboticsCareer.org and the ARM Endorsement process, focusing on education, training standards, and industry alignment to advance workforce skills alongside automation.

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Tactics for AEO & GEO – B2B Manufacturing

AEO & GEO in B2B Manufacturing: How AI Answer Engines Are Reshaping the Buyer Journey

80% of AI citations come from outside your website. Learn how B2B manufacturers get cited or ignored in AI-driven shortlists with AEO and GEO strategies.

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A Step by Step Guide to doing A/B Testing on an eCommerce Website

A step by step guide to do A/B testing on eCommerce website

When it comes to improving your marketing efforts, website, or digital product, A/B testing is a must. A/B testing compares the success rates of two variants of a single variable (such a website’s design, copy, or CTA). Marketers and product teams can use A/B testing to determine which version is more successful by comparing the two versions’ performance metrics. Andrew, Digital Marketing Director, and Karthik, Senior Solution Architect, get into the technicalities of A/B testing. They explain how A/B testing helps us with data-driven decisions and why it is essential for eCommerce businesses. Tune in and start making A/B testing today!

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Personalization To Increase Your Conversion Rate

Personalization To Increase Your Conversion Rate

Providing excellent customer experiences is crucial in improving your conversion rates and, in turn, increasing ROI. A leading survey consultancy in the US stated that conversion rates increase considerably with personalized page views followed by emails. Thus, personalization is your key to increasing user engagement and conversion rate. Listen to the exciting podcast on the same and stay updated…

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Demystifying The Proven Ways For Improving Conversion Rate Optimization

Demystifying CRO for eCommerce

In the fastly evolving eCommerce industry, it is essential to sustain and grow. Conversion rate optimizations increase the magnitude of your efforts and drive revenue, leads, sales, etc. Our Senior Content Writer, Immanuel Navin Chandran, speaks about optimizing your website to improve conversions. Start listening to make minor tweaks that will enhance your business results by understanding why Conversion Rate Optimization is your best bet to win big rewards…

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That Billion-Dollar Ecommerce Secret

That Billion-Dollar Ecommerce Secret

This line-up of podcast episodes features Vignesh Sekar, Digital Marketing Manager at CommerceShop, and Immanuel Navin Chandran, Senior Content Writer. Hear them discuss the ins and outs of eCommerce marketing and branding strategies.

You will learn how to strengthen your online presence and sales with the power of omnichannel marketing approaches.

Tune in to learn more insights on how CommerceShop has helped hundreds of businesses thrive and succeed in the eCommerce space with industry-disrupting digital marketing and growth hacks.

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We’re ready to deliver a solution that scales perfectly with your long-term growth plans.