Shopify Plus is a subscription service designed to help businesses sell more, grow faster, and stay profitable.
It’s also the fastest-growing segment of Shopify, with over 20,000 merchants using it as their primary e-commerce platform.
If you’re considering becoming a Shopify Plus partner, keep reading to learn more about its features, benefits, and critical cost considerations.
If you’re still exploring your options for selling online or expanding your business to new channels, this article will give you everything you need to know about Shopify Plus and how it can support your company’s growth and profitability goals.
Here are four ways that Shopify Plus can boost your sales by increasing brand awareness and driving traffic to your store.
1. Build Brand Awareness with Shopify Plus
The first way that Shopify Plus can boost sales for your business is by building brand awareness and bringing your products to a broader audience.
The more people know about your brand, the more likely they will purchase from you.
This is especially important for B2B brands, as you’ll need to educate your potential buyers and help them understand the value of your products and services.
Shopify Plus can help you reach new audiences through online advertising, product listings on online marketplaces, and social media integrations.
Plus, the platform also gives you access to the Shopify brand assets and resources, including a robust media library and brand partnerships.
2. Drive Traffic and Sales With Paid Advertising
Another way that Shopify Plus can help boost your sales is through paid advertising.
You can use this functionality to run paid search, paid social media, and retargeting ads to drive brand awareness and increase online sales.
Another benefit of paid advertising is that it allows you to test different audiences, creatives, and bids to help optimize your campaigns and increase ROI over time.
When you use Shopify Plus to run paid ads, you’ll have access to all of the paid advertising products and services offered through Shopify’s network of partners, including Facebook, Google, and Bing Ads.
3. Offer Exclusive Product Collections with Shopify Plus
One way to upsell your customers and boost sales is to offer special collections and product bundles.
This can help you increase average order value, and it can also help you win back customers who have abandoned their shopping carts.
You can do this by creating special product collections.
For example, you could create a summer travel kit that includes travel guides, sunscreen, and water bottles.
Another way to boost sales with product collections is by creating limited-time offers.
For example, you could create a Black Friday sale that includes exclusive access to gift cards, discounts, or free products for your top customers.
Both of these strategies can help you boost sales and reduce customer churn. They can also help you bridge the gap between your holiday season sales and the rest of the year, when sales are typically slower.
4. Boost Sales with Enhanced eCommerce Capabilities
Furthermore, Shopify Plus can boost your sales and help you stay profitable by providing additional e-commerce capabilities.
With Shopify Plus, you can access real-time product data and inventory, gift card integration, and advanced fraud prevention tools.
These capabilities help you manage your business more effectively and efficiently, which can help you boost sales with less effort and time investment.
They can also help you save money by reducing the cost of goods sold and increasing inventory turns.
All of these benefits come with a cost, though. Shopify Plus has a monthly subscription fee, and your subscription will increase as your business grows.
But even though the upfront costs may be higher, the long-term benefits can help your business stay profitable.
Contact our Shopify Plus experts today to learn more about how becoming a Shopify Plus partner can help you grow your business.
They can help you determine if Shopify Plus is a good fit for your business and walk you through the Shopify plus partner requirements & onboarding process.