The way businesses are run has largely changed in the last few years. Digital shopping has become the new normal and there is an astronomical growth in the number of eCommerce stores.
While many businesses are moving to eCommerce selling, how do you ensure your eCommerce store stands out from the rest and delivers what your customers demand?
The extensive journey of building a successful eCommerce business starts with the first step of choosing the right eCommerce platform. Out of numerous eCommerce platforms, here is BigCommerce that comes bundled with a plethora of performance-enhancing functionalities and modules.
What is BigCommerce?
BigCommerce is one of the most advanced eCommerce platforms that lets you accelerate your business and fuel your growth by leveraging all the capabilities of enterprise eCommerce without the complexity or cost.
Wondering why choose BigCommerce while there are many platforms in the market? In this article, we will discuss the top 5 reasons and features of BigCommerce that make the platform the most powerful one in the eCommerce sphere.
Top 5 Reasons Why Choose BigCommerce To Build Your Dream eCommerce Store
#1 BigCommerce lets you manage your products, orders, and customers like a pro
Besides offering an easy-to-use interface, BigCommerce provides the most intuitive dashboard for managing products, orders, and returns. It lets your customers enjoy advanced filtering options based on brands, categories, reviews, pricing, etc. Features like ‘Quick Search Bar’ lets you easily access and manage your products on the fly.
Handling volumes of customers is easy peasy with BigCommerce. The customer-centric platform allows you to segment your customers into different customer groups based on the pricing, promotions, product access, and curate your store information tailored to the customer groups. (You don’t have to maintain another eCommerce store to feature different prices for different customers!)
#2 BigCommerce is SEO-ready
In an increasingly competitive space, thriving your eCommerce business successfully is no mean feat. Optimizing your store to meet the dynamically changing algorithms of the search engines becomes a mission-critical step to drive your eCommerce growth. The best thing about BigCommerce is that it follows the most up-to-date SEO practices. In addition to different SEO-friendly features like auto-optimized titles and URLs, the platform lets you add keyword-rich information manually in the SEO field.
#3 BigCommerce’s mobile-friendly themes and templates do all the selling
There is a wide variety of themes and templates (both free and paid ones) for you to choose from. BigCommerce also promises that the updates for these themes are free forever. All these themes are 100% responsive and come in 10+ categories. With these themes and templates that work great on all mobile devices, you can optimize your shopping carts extensively and improve your purchase rates. It is studied that more than 71% of the shopping cart abandonment happens on poorly-optimized mobile pages.
#4 BigCommerce has got you covered with 24/7 Customer Support
BigCommerce has one of the most hospitable customer service teams that leave no stone unturned to pull things off for you. What matters more than the appealing features is the timely help rendered to you when you are in need of quick support. Here’s what makes BigCommerce’s customer support rewarding:
Shorter wait times
Dedicated expert support
Express routing for enterprise customers
24/7 access to support team
In addition to these support features, BigCommerce also offers coaching, training, and instructional support for businesses of all sizes.
#5 Selling and beyond: BigCommerce offers built-in marketing tools and analytics
The key difference between the other platforms and BigCommerce is that you need to integrate the third-party analytics platforms or add-on legacy tools with other eCommerce platforms whereas with BigCommerce it is a built-in feature.
Here are some of the salient features of the marketing and analytics enablement in BigCommerce:
You can sell gift vouchers.
Offer exclusive cart-level discounts.
Auto-generate and validate coupon codes.
Launch and publish email marketing campaigns.
Along with these features, you have rich analytics enablement also that lets you draw impactful business insights that are data-driven and improve your conversion rates based on performance benchmarks.
These are just a few of the umpteen number of reasons that answer why BigCommerce is better than any other platform. If you are looking for an eCommerce platform that guarantees performance and outcomes, BigCommerce comes as a reliable and powerful choice for optimizing your business. Want to know what BigCommerce cost is? Here is an insightful read for you that talks in detail about the cost involved in BigCommerce Site development.
If you need a free consultation on how BigCommerce works and how to put BigCommerce work for you, feel free to get in touch with our experts today.