Wanna drive more traffic to your eCommerce store and improve conversions?GET FREE SEO AUDIT
The Commerce Shop develops world-class eCommerce websites that enable our clients to meet their business goals.
We strive to engage customers throughout their shopping journey and build successful online brand experiences.
We have stayed true to our core strengths that keep our customers happy by driving more traffic to their site.
Our handpicked section of work for you
Rich insights, best practices from thought leaders & experts
We write about eCommerce trends and insights here
Have a look at our handcrafted visual presentation
Sharing our in-depth and insightful white papers
A guide to improve your eCommerce strategies
A rundown of all the exciting events we host and attend
Try our FREE Audit Tools: SEO, UX, CRO & Marketing Audit
In marketing, every campaign and initiative has a goal.
Whether you try to drive traffic to your website, increase brand awareness, or sell more products, you need to track the effectiveness of your strategies.
The ultimate measure of success for any marketing activity is conversion rate and a proper conversion rate optimization can get you that.
High conversion rates mean that you have an effective campaign.
But, a low conversion rate indicates that something needs to change and this is where conversion rate optimization comes into play.
First, let’s learn about ways to optimize your marketing campaigns for increased conversions.
Before you begin to analyze and optimize your marketing strategies, you must understand what you’re trying to achieve.
Every marketing campaign needs a specific goal.
To come up with a goal, think
It’s important to know what you’re trying to achieve before you start working on any marketing campaigns so you can properly measure their success.
One of the best ways to understand how to optimize your marketing campaigns is to look at successful examples.
There are plenty of brands out there with high conversion rates that you can emulate and learn from.
When you’re analyzing a successful marketing campaign, keep an eye out for the following:
If you are trying to decide which marketing strategy to invest in, choose one that has been proven to deliver results.
A/B testing is one of the best ways to make data-driven marketing decisions and is an easy way to optimize your campaigns.
Here’s an example of how it works:
Keep in mind that A/B testing is not a magic formula that will automatically boost your conversion rates. It is an experiment that you must collect data on. The data will show you what works and what doesn’t and can help you make informed marketing decisions.
Call-to-action buttons are designed to direct your audience to take a specific action like,
These CTAs are a key part of any marketing campaign and can make the difference between a visitor taking action or clicking away.
You should create different types of CTAs for different types of visitors.
If you are running an email marketing campaign, you’ll want to create two types of CTAs: One to encourage visitors to sign up for your newsletter and another to direct them to your “buy now” page.
Your marketing messages should be clear and concise to help your audience understand your message and take action.
If your messages aren’t clear and concise, there’s a good chance your audience may not fully understand them and may not click on your CTAs.
You can use some of these techniques to create clear and concise marketing messages:
Even though you’re trying to optimize your marketing campaigns, it’s important to not forget the basics.
The best way to do this is by creating a checklist of all the things you need to do to prepare for your initiatives.
For example, you could create a checklist for your social media campaigns by listing out all the things you need to do ahead of time and on the day of the campaign.
This way, you’ll make sure you don’t forget anything and you’ll have a better chance of keeping your campaigns on track.
After you’ve tried a few different marketing campaigns, you’ll start to notice that some strategies work better than others. You’ll also begin to identify which campaigns are delivering much better results than others.
At that point, you’ll be able to make the necessary adjustments to your campaigns to increase your conversion rates.
Marketers are always looking for ways to optimize their campaigns.
A great way to do this is to analyze successful marketing campaigns and learn from them. Thus, keep a check on the following:
Once you’ve analyzed a few successful campaigns, you’ll start to notice trends and gain a better understanding of what works and what doesn’t.
When this happens, you can make adjustments to your campaigns to increase your conversion rates.
The key to successful marketing campaigns is to define your goals, conduct research, make decisions based on data, provide clear calls to action, and be clear and concise.
However, if you need more expert solutions specific for your business on conversion rate optimization, feel free to reach us.
You can also try our Conversion Rate Calculator to see how much money you could be actually making.