eCommerce websites are sprouting like mushrooms on a rainy day. We predict 2016 will be the year where eCommerce site owners will realize that going online does not guarantee sales. In fact, there are plenty of factors that create a successful eTail store.
Fact 1: Crafting The Perfect UX/UI
Your site’s look and feel matters.
Attracting customers with a great first impression is important to make ensure the first transaction. Get in your customer’s shoes and evaluate the website. Trust us, you’ll gain a whole new perspective. The perfect UX/UI will have the following criteria
Semi-flat icons/flat Icons
Beautiful high-definition images
Lots of white space
Pleasing color tones
Easy content discovery
Magento open source is a fantastic eCommerce platform preferred by our eCommerce developers. It helps give the perfect UX/UI, enticing customers to spend with its sleek design features.
Fact 2: The Perfect Content Marketing Strategy
Content strategy has various perceptions, but it’s not going away anytime soon.
The truth is, investing in the right content strategy helps sell your products. Efficiently. The key is building the right content to promote products. Users no longer try a product without researching about it and the internet is filled with ready-made information. This gives us a great opportunity to build instant relationships by giving customers relevant content right next to the product – Bringing about instant gratification and lifelong loyalty.
Drupal Commerce is the perfect eCommerce solution built on a CMS. This helps in delivering your content strategy efficiently to your customers. Customize your site the way you want it and create the perfect website – A site that helps in increasing the cart value by cross selling and up-selling products.
Fact 3: Informed Marketing Campaigns
Data is the most important marketing element, helping create intuitive campaigns that brings in maximum ROI. eCommerce site marketers are becoming pros in accessing appropriate data and implementing it in their marketing strategy. You don’t need to look too hard to find data, as it’s readily available in your site analytics and sales report. Do a thorough analysis and identify:
Buyers behavioral pattern
Best performing products
Site’s peak performing time
Promotional day sales details
Previous campaign performance data
These 5 key points will assist you in gathering enough data to create a user and season specific campaigns. Mass promotional campaigns no longer work, a certain level of analysis is necessary to market eCommerce efficiently.
Fact 4: Be Social And Understand The Customer Needs
Customers are quite vocal about their needs and concerns.
There are various social media platforms, forums and blogs that your target audience are quite active in. Participate in these arenas and understand your customers a little better. Being social will make customers reach out to you and build the much needed relationship.
This is not a new trend, but recently, many businesses have noticed a negative impact as they were negligent to the customer’s concerns. This main factor pushed business to address customers’ concerns within a couple of hours when they are showcased on social media. It’s evident that social platforms can make and break a business. Your reputation can easily be hurt when a user visits their social media site and find the customer’s queries unanswered.
Being social alone is not enough, but a profitable eCommerce site needs to be responsive, apologetic and genuinely care to make the right impact.
Fact 5: Emphasis On After-Sale Support
It’s mandatory to have an active and responsive customer service.
A business that always attends to their phone and responds to all their emails has the most loyal customers. It’s not acceptable to just have a well crafted and an optimized website, when you don’t provide the right after sales support.
Having the best customer-care team will make up for the major blunders that take place during the sales and delivery process. It’s expensive to get a new customer to a website and it’s wise to retain your existing user base by building the loyalty factor.
Stellar customer support is the best investment to make in order to build customer loyalty and increase repeat sales!
Fact 6: Free Shipping And Returns
Free shipping is becoming a common norm in the eCommerce industry.
Users love freebies and when your eCommerce site gives free shipping in comparison to your competitor, you are sure to score the deal. Similarly, a free return policy is another fact that gives you more returns than the amount you would invest in getting the product shipped back to you.
These small favors add up to big things, like happy customers talking about your world-class services to their friends and their social networks.
Indeed, the 2016 eCommerce trends will be focused on providing excellent customer-centric service and marketing campaigns. The power of data and loyalty will play a major role in designing the eCommerce process.
Want to get your eCommerce site optimized or refined? Contact us now!