Replatforming is a huge and complex decision. But as your business evolves and tech needs change it becomes important to migrate to a platform that best fits your business needs and objectives.
Replatforming is more than just switching platforms. It should act as a springboard and lay the foundation for future success.
“You are only as good as your eCommerce platform”
It is Moore’s law
There are businesses that suffer from antiquity and cumbersome integrations trying to fit in an eCommerce platform that isn’t cut out for their needs or budget. It is wiser to migrate. Upward mobility requires change.
But let’s face it. Replatforming is a tough choice and there is usually a driving issue behind it. It could be…
High maintenance costs
Takes too long to develop new features
Lack of personalization options
Shopify is the cool kid around the block. It is affordable and doesn’t require a steep learning curve. Though Magento is a huge eCommerce player and has some of the best features, it can be cost-prohibitive and difficult to manage.
Shopify also has the added advantage of offering a hosting solution and has multiple pricing packages to choose from.
Ensure you fix your budget, timelines and have a clear endgame in mind before taking the big leap.
Your website is your visiting card. It is in essence who you are and what your brand stands for. It is important to collect and analyze qualitative and quantitative data.
Quantitative data is easier to collect. You can go through Google Analytics to collect and segment your site data. Make a list of all the pages that draw in most traffic, the pages with the highest bounce rates, the user navigation paths of high-performing pages, visitor demographics etc.
Qualitative data is how your customers interact with your site.
Set fixed timelines and goals to ensure your migration process is on track.
Collect important quantitative and qualitative site data to retain high performing pages, work on underperforming ones and make course corrections as you move ahead.
Ensure you share your findings and goals with your replatforming service provider.
Design- Ensure your new home delights your customers
Who doesn’t love a quaint welcoming home? Your design plays a key role in conversions. And that is why it is important you play close attention to it.
“I love my design”
Are you house proud? If your existing design is great at converting visitors and you’ve put in a lot of homework on CRO then it is the best decision to take.