What are the Key Features of Magento 2? A Complete Overview

As an eCommerce platform, Magento has come a long way.

With the release of its latest version – Magento 2 – the platform has grown in terms of features, usability, and scalability.

With Magento 2, you get a host of new features and functionalities that will let you sell your products even better.

Let’s take a look at some of the key features of Magento 2:

1. Reliable and Secure

The first thing that comes to mind when discussing any software is its reliability and security.

Regarding Magento 2, it is a highly secure eCommerce platform that offers a wide range of security features, such as – PCI compliance, protection against malicious attacks, and more.

Magento 2 offers a range of hiring and onboarding features that help you manage your employees and contractors more efficiently.

There’s also a feature of Employee Self-Service that lets your employees manage their own time and attendance data.

2. Responsive and Beautiful User Interface

If the software’s interface is beautiful and responsive, it is a win for the customers. And Magento 2 does have a fantastic user interface that lets your customers enjoy a seamless shopping experience.

The first thing you will notice about the user interface of Magento 2 is that it is responsive and easy to navigate. Magento 2 has a responsive design that works flawlessly on all devices and screen resolutions.

Magento 2 also has a fresh new look that is more intuitive and easy to use. And that’s not all. If you are migrating from an earlier version of Magento, then you will be pleased to know that Magento 2 has a guided design and development process that helps you create a new eCommerce store in a much easier way.

3. Better Merchandising Options

If you have been selling products online for some time now, then you know how important merchandising is. Practical merchandising lets you sell more products and boost your revenue.

With Magento 2, you get the best merchandising options to help you sell more products. Magento 2 comprises several advanced merchandising features that enable you to create engaging product pages.

You can use features like 360-degree product images, product videos, and more to create beautiful and engaging product pages.

You can also use other features to create attractive product pages, such as Enhanced Collections, Promotions, and Price Rules. So, make the most of these merchandising features to boost your product sales.

4. Enhanced Inventory Management

Managing your inventory and keeping track of your sales is essential for an eCommerce store.

With Magento 2, you get an advanced inventory management system that lets you keep track of all your product sales. You can use the inventory management features of the software to create product listings, add variants, and track inventory data.

Magento 2 also offers extensions that allow you to manage your inventory data more efficiently.

There are other inventory management features, such as – auto re-ordering, inventory forecasts, and more. So, make sure you are using all these inventory management features of Magento 2.

5. Easy to Use Magento 2 Extension Toolkit

Another important feature that comes with Magento 2 is its extension toolkit. Now, this may sound a bit confusing to you. But don’t worry; we are here to help you understand the functionality of the extension toolkit.

There are a few Magento 2 extensions that are built-in and are a part of the core system. So, they are easy to use, and you don’t have to do anything special to use them.

However, you will have to activate these extensions and then use them. So, the extension toolkit lets you do that. And other benefits come with the extension toolkit. For example, the extension toolkit allows you to install extensions from the official Magento Marketplace. Plus, you can also install third-party extensions from other sources.

6. Automated Marketing Tools

To increase your sales and boost your revenue, you need to use marketing tools. Magento 2 has excellent marketing tools to help you achieve your marketing goals.

A few marketing tools come with Magento 2, such as marketing campaigns, Dynamic product ads, and more. You can use these marketing tools to run effective marketing campaigns that will help you boost your sales. There are other marketing tools as well that you can use to increase the reach of your eCommerce business.

Summing up

Magento 2 is arguably the best eCommerce platform to date. It has many attractive features and functionalities that will help you boost your business.

If you are running an eCommerce store, it is high time you moved to Magento 2. However, if you have an earlier version of Magento, you can also upgrade to the latest version. So, make the most of these key features of Magento 2.