Are you looking to start your online business? Choosing the right eCommerce platform to launch your online store is crucial and it involves various factors such as website loading time, ‘must-have’ features list, platform types such as hosted, proprietary, open source, multi-level security, choosing the most suitable CMS and plugins/tools support.
There are many eCommerce platforms, but among them, the top three are: Magneto 2.0, Shopify and WooCommerce. So, which eCommerce platform will best suit your needs? Let’s checkout in this comparison. Before getting into the details, here’s a brief application of each eCommerce platform.
Shopify is a subscription-based platform with more than 1000 apps to add functionalities. Magento is suitable for large-size businesses as it can host different online stores from a common admin panel and like Shopify, there are many plugins, free as well as paid. WooCommerce best fits small or medium businesses and can help create an online store from scratch, with just WordPress.
Shopify is specifically for eCommerce and has many advantages such as easy installation of apps, beginners-friendly and easy catalog management. More than 500,000 users have chosen Shopify as their eCommerce platform. Here are the key highlights of Shopify and the benefits you can enjoy choosing this eCommerce platform:
Easy app installation and updation
Built-in SEO tools available
70+ gateways supported
Beginners can use and navigate easily
Catalog management is easy
Theme setup is simple and easy
Includes SSL and hosting
It is equally important to learn the shortcomings of Shopify to know where this CMS may not suit your needs. Here are the key factors.
Limited CMS capabilities
Difficulty in managing complex catalogs
Extra transaction fees when not using Shopify payments
Magento 2.0 is one of the popular eCommerce platforms among online retailers. Across the globe, more than 250,000 retailers use Magento. It has extensive functionality and with Magento 2, developers can further utilize the latest technology and deliver incredible results. Here are the major highlights of Magento 2:
Multi-lingual & multi-currency functionality
Suitable for B2B eCommerce
Easy catalog and order management
Flexible, scalable and integration-friendly
Provides secure payments
Gets built-in testing framework
Allows multiple editing
Strong core functionality
Gets migration tool
Capable of handling large product database
Magento 2 has drawbacks that you have to keep in mind before choosing it. The drawbacks are listed below:
Overall cost of ownership is high
Implementing themes and integrating third-party apps take time
Development operations involve cost and additional time
WooCommerce has two million users across the world which makes it the most commonly used eCommerce platform. Unlike Shopify or Magento, it is confined to be a wordpress plugin. This essentially means that WooCommerce is most suited for small projects that use WordPress as their CMS. Here are the top highlights of WooCommerce.
Integrated with Google Analytics
Open source community
Wider CMS capabilities
50000+ plugin options
Plenty of free and paid themes available
Simple platform for beginners to learn and use
Plenty of free and premium themes are available
Gets sophisticated extension system
No transaction fees
Easy customizations with full control of code base
WooCommerce, like Shopify and Magento, has its own set of disadvantages as listed below:
Not fully eCommerce-centric
Dependency on developer is high, especially for maintenance and improvements
Constant updates required for plugins and core software as well.
Suitable Industries for each eCommerce platform
Shopify is best suitable for fashion, consumer goods, jewelry and retailers. Magento suits B2B, health & beauty, multinational retailers and manufacturing. WooCommerce can fit publishing, lifestyle, healthcare and services industry.
We have known the advantages, disadvantages of each eCommerce platforms and also the industries that use each eCommerce platform. So, choose the right eCommerce platform that best suits your industry.
Are you looking for a partner to develop your eCommerce store? At The Commerce Shop, we have certified professionals and experts in Magento, WooCommerce and Shopify. We have created a host of eCommerce stores for our clients. Contact us today!