While brands have begun to realize the importance of having an omnipresence in the virtual world, eCommerce marketing agencies play a key role in this marketing transition. This is because the digital landscape has completely facelifted marketing strategies that were successful ten ago. According to Statista, US brands spent $162.9 billion on marketing services in 2018. The stats show that an increased number of businesses are seeking outside help to grow and stay prominent in the market.
Another Statista report shows that by 2022, agency revenue in the US is predicted to rise to over $50 billion. If you’re running an eCommerce store, it’s important to figure out why you need one and what value it can add to your business’s growth. Take a look at the top 5 reasons as to why you should hire an eCommerce marketing agency.
#1 Getting Fresh Perspectives
With an in-house team, you’re most likely to encounter repeat ideas. But an independent eCommerce marketing agency can give you a different perspective and pool out fresh promotional ideas and strategies that may have been overlooked.
“Sometimes, eCommerce marketers can get too involved in the products that they miss out on considering customer’s perspective. But the right agency partner has the capability to look beyond your product benefits and understand what is needed for it to become successful among your customers.” Sathish Kumar Mariappan, CEO at The Commerce Shop.
When you work with an eCommerce agency that has worked with clients in the same industry, you leverage their expertise and best practices to help your company be on the cutting edge.
#2 Getting First- hand Access to Advanced Tools and Technologies
The best marketing agencies are updated with the latest tools and technologies to help their clients to scale up their marketing efforts. Most businesses find it challenging to invest in training and implementation of new tools to their in-house team. Moreover, one cannot determine the success rate during such a strategy.
With a full-service marketing agency, you can have first-hand access to new products in the market. They understand what works and what doesn’t and can offer tailor-made recommendations that meet your business requirements. This saves time and boosts your marketing productivity.
#3 PPC & Google Shopping Experts
Managing paid campaigns is quite a tricky task which requires expert involvement. A successful PPC campaign is a lot of work even after the ads are set up. Your ads should be monitored and optimized regularly to get the best returns. When you hire an eCommerce marketing agency, they understand what it takes to get the most out of your ad spends. This means you end up saving a lot of time and money.
The agency will help you identify the right keywords, perform in-depth competitor analysis and set up actionable landing pages that match your ad. They make sure to leave no stone unturned when targeting the right audience and creating compelling ad copies that yield traffic and conversion.
Similarly, Google Shopping ads accounted for 76.4% of US retailers search. Agencies will have a dedicated team who are specialized on Google shopping, optimizing the feed and monitoring the campaign throughout for effective returns and maximum sibility in the Google space.
# 4 Back Up Of a Strong Creative Support
The first impression is what matters the most when a visitor lands on your website. Believe it or not, 94% of first impressions are design-related. Only a creative team can consider the right elements to gain traction in the virtual world. A good agency will have a strong creative team to help clients redesign or tweak their website that creates a huge impact on the traffic and conversion.
An agency who has predominantly worked with several eCommerce clients can clearly understand how user experience play a critical role in decision making. They understand the different norms for retargeting ads, display ads or social media – the pixel size, video length, intuitive design/copy, and other engaging factors. Leave it to them and see how they bring life to your online store.
# 5 Leveraging In-depth SEO Knowledge
93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings. To thrive in the virtual world, it’s important to be FOUND!. Hiring a legit eCommerce marketing agency who has an excellent SEO team that understands the nuances of search engines has its own perks.
If you didn’t know, there are more than 200 factors that can be considered into getting your online store recognized by Google. A proactive team will do everything that is necessary to align these factors in attracting visitors and converting them into leads. Work with an SEO team that helps you grow your business and not make unrealistic promises that can backfire your reputation and integrity.
Focusing On The Bigger Picture
As an online retailer, you have tons of other business-critical decisions that need your attention. Choose an eCommerce marketing agency that loves to explore how to rightly communicate with your audience. Make sure they have a stellar portfolio, a history of proven track records and impressive reviews and ratings. For businesses that are looking to grow by aligning with current market trends, an ideal eCommerce marketing agency can make all the difference.
Looking to find an eCommerce agency that is an all-rounder where you can sit back and focus on the big picture? Talk to your eCommerce marketing specialists for a free consultation!