Drive conversions like crazy in your eCommerce site?
But, not having the time or expertise?
Well, the obvious solution to your problem is – Partner up with an eCommerce digital marketing agency!
But, if you’re planning to hire some random eCommerce marketing agency out there, you’re at high risk of losing money.
Thus, this blog will teach you all about finding and hiring the right eCommerce agency to work out your marketing strategy.
What is an eCommerce marketing agency?
An eCommerce marketing agency helps eCommerce businesses with comprehensive digital marketing strategies to accelerate their digital reach through,
and a multi-channel approach to boost sales and conversions.
They also bring in
and technical expertise
with a wide array of services that an eCommerce business needs.
Best eCommerce marketing agency elevates your brand
While brands have begun to realize the importance of having an omnipresence in the virtual world, the best eCommerce marketing agencies are playing a vital role in the marketing transition.
This is because the digital landscape has wholly facelifted marketing strategies that were successful ten years ago.
If you’re running an eCommerce store, it’s crucial to figure out why you need a agency’s assistance and what value it can add to your business’s growth.
The stats show that more businesses are seeking outside help to grow and stay prominent in the market.
According to Statista, US brands spent $162.9 billion on marketing services in 2018.
Another Statista report shows that by 2022, eCommerce agency revenue in the US will rise to over $50 billion.
With millions of eCommerce companies online, hiring the right eCommerce marketing company will help you thrive above the competition.
A good eCommerce marketing partner can,
save you time and money
help you locate opportunities
adapt to the recent trends of the business.
Not just these, there are many other great deals of benefits in hiring the best eCommerce marketing agency as well.
Let’s look at the top 10 reasons you should hire an eCommerce agency in 2022.
10 Reasons to Hire An eCommerce Marketing Agency
First-hand Access to Advanced Tools and Technologies
Cut Unnecessary Operational Costs
PPC & Google Shopping Experts
Back-Up of a Strong Creative Support
Exceptional Marketing Strategy
Leveraging In-depth SEO Knowledge
Offer Measurable Results
Professionals handle everything
#1 Fresh Perspectives
With an in-house team, you’re most likely to encounter repeat ideas.
But an independent eCommerce marketing agency can give you
a different perspective
pool out fresh promotional ideas and
strategies that may have been overlooked.
“Sometimes, eCommerce marketers can get too involved in the products that they miss out on considering customer’s perspective. But the right eCommerce marketing agency partner can look beyond your product benefits and understand what is needed for it to become successful among your customers.” Sathish Kumar Mariappan, CEO at The Commerce Shop.
When you work with an eCommerce agency that has worked with clients in the same industry, you leverage their expertise and best practices to help your company be on the cutting edge.
#2 First-hand Access to Advanced Tools and Technologies
The best eCommerce agencies are updated with the latest tools and technologies to help their clients scale up their marketing efforts.
Most businesses find investing in training and implementing new tools for their in-house team challenging. Moreover, one cannot determine the success rate during such a strategy.
With a full-service eCommerce marketing agency you can have the following,
New tech: First-hand access to new products in the market.
Practical Understanding: They understand what works and what doesn’t.
Customized strategies: They can offer tailor-made recommendations that meet your business requirements. This saves time and boosts your marketing productivity.
Upgraded tools: Automation tools, SEO optimizers, and content research tools can make the campaigns ultra-specific on Google, Facebook, and Instagram.
Though the price is more, this can be considered an investment to grow your business to multifold.
#3 Cut Unnecessary Operational Costs
The operational cost of an in-house marketing system can be convincing in the initial stages. Still, over the long run, it can be surprising that hiring eCommerce agencies cost just a fraction of your original running costs.
Zero wastage: An eCommerce agency can be a one-stop solution for all your needs in all phases of your business as it excludes unnecessary efforts and wastage of available resources.
No additional expense: Hiring the best eCommerce marketing agency eliminates the recurring hidden costs of tools subscriptions, health care, salaries, recruitment, and payroll taxes.
Dedicated resources: Just like employing an accountant to take care of all taxes and filing, free up your head to care about other elements of the company.
Best practices: Partnering with an eCommerce agency on a contract basis to take care of lead generation or any of your marketing goals will result in efficient execution of the tasks with expertise without compromising on the budget.
360 degree assistance: A full-scale eCommerce marketing agency will cover everything for you.
Planning your eCommerce marketing strategy,
analyzing the trends,
creating sales campaigns,
leading the project
monitoring the dedicated team of experts at a much lesser quote.
Eventually, it saves you the much-needed time and resources to run your business and get it to the next level.
#4 PPC & Google Shopping Experts
Managing paid campaigns is quite a tricky task that requires expert involvement. A
successful PPC campaign is a lot of work even after the ads are set up.
Your ads should be monitored and optimized regularly to get the best returns.
When you hire an eCommerce marketing agency, they understand what it takes to get the most out of your ad spending. This means you end up saving a lot of time and money.
The eCommerce agency will help you
identify the right keywords
perform in-depth competitor analysis
set up actionable landing pages that match your ad.
They leave no stone unturned,
targeting the right audience and
creating compelling ad copies that yield traffic and conversion.
Similarly, Google Shopping ads accounted for 76.4% of US retailers’ searches.
eCommerce agencies will have a dedicated team specializing in
optimizing the feed, and
monitoring the campaign
for adequate returns and maximum visibility in the Google space.
#5 Back Up Of a Strong Creative Support
The first impression matters the most when a visitor lands on your website. Believe it or not, 94% of first impressions are design-related.
Only a creative team can consider the correct elements to gain traction in the virtual world.
A good eCommerce agency will have
a solid creative team to help clients redesign
tweak their website, impacting traffic and conversion.
An eCommerce agency that has predominantly worked with several eCommerce clients can clearly understand how user experience plays a critical role in decision making.
They understand the different norms for retargeting ads, display ads, or social media –
the pixel size
other engaging factors.
Leave it to them and see how they bring life to your online store.
#6 Exceptional Marketing Strategy
Understanding and researching your target audience’s preferences, needs, and behavior are covered through their expertise yielding maximum benefits for the business from the campaigns.
Research: Before crafting any marketing strategy, it’s essential to do background research on the existing industry trends.
Understand: A clear understanding of the competitors and market practices is a must to launch a successful campaign.
Analyse: The responsibility of conducting this in-depth research and analyzing the market lies in the hands of the eCommerce marketing agency when you’ve paired up with one.
Identify: The precise identification of competitors, content required, and marketing methods is curated by the dedicated team considering the current trends and patterns.
Report: They also take the load of tracking and following the latest digital marketing strategies to produce quantitative results.
#7 Leveraging In-depth SEO Knowledge
Content marketing is a form focused on creating, publishing, and distributing content for a targeted audience online. These contents are optimized with SEO to reach potential customers, generating more leads and positive results.
93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings. To thrive in the virtual world, it’s vital to be FOUND!
Hiring the best eCommerce marketing agency with an excellent SEO team that understands the nuances of search engines has its perks.
If you didn’t know, more than 200 factors could be considered in getting your online store recognized by Google.
A proactive team will do everything necessary to
align these factors in attracting visitors and
converting them into leads.
Work with an SEO team that helps you grow your business and not make unrealistic promises that can backfire on your reputation and integrity.
#8 Offer Measurable Results
At the end of the day, the results mark success.
Clear metrics: A well-established eCommerce marketing agency can get you clear metrics on SEO performance and its relative engagement by target audiences.
KPIs: Use key performance indicators (KPIs) to quantify the reach and performance of the marketing campaigns based on your aspired results.
Track records: Though it’s difficult to measure the real ROI with the increasing number of marketing landscapes, the best eCommerce marketing agencies strive to measure effectiveness by tracking important metrics and parameters that directly indicate a campaign’s success rate.
Clear documentation: Measurable and documentable results give new insights and opportunities to grow more. The reports thus produced are vital to making important decisions for the direction of the marketing campaign.
#9 Business expansion
With the intense competition in the market, hiring the best content agency for e-commerce can help you with an excellent digital presence.
It makes you stand out via a comprehensive approach through,
social media marketing
Best eCommerce marketing agencies are experienced in
Their expertise and organizing abilities will save time and money while expanding the user base and target audience engagement.
#10 Professionals handle Everything
In most cases, businesses may not be able to form or maintain their own exclusive marketing team to quench their marketing needs.
Experience: Hiring an eCommerce marketing agency allows you to work with experienced professionals and experts in the industry that your business deserves, making life a lot easier.
Dedicated team: As everything is handled by a dedicated team of experts proficient in the best content agency for,
social media marketing,
content curation, and more
There isn’t a need to settle for lesser goals than what you aspire to.
Expertise: It’s also advantageous that these experts would have worked on similar projects developing their convictions of the workability of a plan, enabling the task to be finished sooner and with much efficacy.
Cost effective: Hiring such experts individually can prove to be costly, but while hiring an eCommerce marketing agency it is automatically covered in the package. Thus, no additional expense for expert advice.
Scalable: In addition, the scalability of the digital marketing agencies comes in handy to save you from the unnecessary expansion of the current team, which can cause excessive exhaustion of available resources.
Flexible: The flexible environment of the eCommerce marketing agency can grow along with your growth offering, packages, and expectation to suit your business needs and size.
How to hire the best eCommerce agency?
Now that you know the miracles that an eCommerce marketing agency can work for you. Here is the step-by-step procedure to choose the right one for you.
Steps to hire an eCommerce marketing company?
Step 1 – Know what you need
Step 2 – Learn what they offer
Step 3 – Understand the eCommerce agency’s experience
Step 4 – Check the eCommerce agency’s portfolio
Step 5 – Transparency & communication
Step 6 – Enquire about tools & technologies used
Step 7 – Check for fair pricing
Step 8 – Consider the size of the eCommerce agency
Know what you need
Researching doesn’t mean merely googling for eCommerce marketing agencies. This is the first step in gathering information about your business needs and the eCommerce agencies.
You’ll need to determine your expectations, which will be used to evaluate the list of eCommerce agencies available.
Some of the best content agencies for e-commerce have better expertise in eCommerce SEO, while others in social media marketing and full-scale marketing services.
So you need to know what you want –
to boost SEO?
help with social media campaigns?
or are you focused on the overall sales and conversions?
The more aligned your expectations and your eCommerce agency’s expertise is, the more successful your campaigns will be.
Learn what they offer
As mentioned above, some eCommerce agencies may provide specific services while others offer everything your eCommerce business needs. Based on your expectations, narrow down the list of eCommerce agencies you think can fill your marketing gaps.
It is always recommendable to go for a full-service eCommerce marketing agency, as
a powerful team can handle all sorts of requirements,
all your marketing records will be maintained under one roof.
Picking an end-to-end eCommerce marketing agency also makes
enables you to connect different campaigns, and
allows you to redirect your marketing efforts based on results.
Understand the eCommerce agency’s experience
Though they may seem similar, not all eCommerce agencies are the same.
Some have the potential to completely transform your business, while others may fall short of your expectations. So, understand the eCommerce agency’s experience, strategies, and expertise.
Understand their approach in crafting eCommerce marketing campaigns and check if they have attained success earlier on similar projects.
An eCommerce management agency with solid experience working with clients from different industries will help you
design audience-specific campaigns
develop killer sales ideas.
Check the eCommerce agency’s portfolio
The portfolio of the eCommerce agency is the best evidence of its work and approach. You can check how they have handled campaigns and their inputs in them.
Details of results obtained in their past work, such as “Conversion increased by XXX%” or e-commerce management agency “XXX% more engagement,” prove the eCommerce agency’s expertise and capabilities.
By analyzing the portfolio, you can learn about
the eCommerce agency’s diverse clients,
and level of creativity.
You can also determine the eCommerce agency’s credibility based on the client base and work handle.
Transparency & communication
All eCommerce agencies give big hopes and make tempting promises. But the truth is that not all are kept.
Marketing is a sensitive process in which results can never be 100% guaranteed.
Thus, transparent reporting and communication are the keys to establishing a successful relationship.
eCommerce agencies may follow their own set of formats and procedures regarding communication.
So, when choosing an eCommerce agency for your business, it’s good to ensure that you are comfortable with their communication and reporting structure.
It’s always better to receive a baseline report and customize it based on your goals. Also, be specific on what statistics and metrics you want to see in your report.
Enquire about tools & technologies used
Similar to the metrics, it is also crucial to know what tools and technologies your eCommerce management agency uses.
Using the right tools for the campaign accelerates results and also offers end-to-end data.
If you are hiring an SEO agency or the best content agency for e-commerce, check if they use tools such as SEMrush, Ahrefs, and more to track trends and keywords.
If hiring them for an email marketing campaign, check for MailChimp or Campaign monitor tools.
There are many other tools and apps for various purposes like
Slack for communication,
Google analytics for reports and data,
design and development tools for the campaign design, and more.
Though these details seem trivial, they can significantly help you differentiate average eCommerce marketing companies from top ones.
Check for fair pricing
Fair pricing in eCommerce marketing doesn’t necessarily mean low or high-priced deals. It’s more about the amount charged for the expected quality and credibility of work.
Looking for low-priced deals or trying to cut corners can only make you spend more on rectifying the mistakes in the future.
On the other hand, if you find a well-paid eCommerce agency ready to put in more work and create exploding campaigns, it can be a better choice.
Although ROI generated from various marketing channels of a successful campaign is worth every penny, it can be difficult to figure out how much to invest.
Having a clear vision for the campaign with on-point objectives and requirements gets you well equipped to make crucial decisions – from the size of the eCommerce marketing agency to the amount to be invested – helping you verify the pricing on plans and packages that suit you.
Consider the size of the eCommerce agency
The size of the eCommerce management agency has its own pros and cons. There are numerous eCommerce marketing agencies with workforce numbers counting from less than 5 to more than 500.
Small eCommerce agencies with fewer staff are easy to connect with and give better access to people working across the campaign.
Though small companies offer core services like SEO and content creation, they may or may not offer advanced services such as niche-specific and video-based services provided by the best content agency for e-commerce.
The range of services skillset and talents here may be limited due to the less number of staff when compared to larger eCommerce marketing agencies.
On the other hand, eCommerce management agencies with more staff have the advantage of offering all types of services under one roof.
But their processes are long, communication is more complex, and staff may be disconnected from each other compared to smaller eCommerce agencies.
Thus, finding the right balance between your requirements and the size of the eCommerce agency can be a game-changing decision.
In a nutshell, focus on the bigger picture while choosing your eCommerce management agency.
You have many other business-critical decisions that need your attention as an online retailer.
Choose an eCommerce marketing agency that loves to explore how to communicate with your audience rightly.
Make sure they have a stellar portfolio, proven track record history, and impressive reviews and ratings.
An ideal eCommerce marketing agency can make a difference for businesses looking to grow by aligning with current market trends.