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Posted by: Rohini Subramanian
Want to spike your sales?
Drive conversions like crazy in your eCommerce site?
But, not having the time or expertise?
Well, the obvious solution to your problem is – Partner up with an eCommerce digital marketing agency!
But, if you’re planning to hire some random eCommerce marketing agency out there, you’re at high risk of losing money.
Thus, this blog will teach you all about finding and hiring the right eCommerce agency to work out your marketing strategy.
What is an eCommerce marketing agency?
An eCommerce marketing agency helps eCommerce businesses with comprehensive digital marketing strategies to accelerate their digital reach through,
They also bring in
with a wide array of services that an eCommerce business needs.
While brands have begun to realize the importance of having an omnipresence in the virtual world, the best eCommerce marketing agencies are playing a vital role in the marketing transition.
This is because the digital landscape has wholly facelifted marketing strategies that were successful ten years ago.
If you’re running an eCommerce store, it’s crucial to figure out why you need a agency’s assistance and what value it can add to your business’s growth.
The stats show that more businesses are seeking outside help to grow and stay prominent in the market.
With millions of eCommerce companies online, hiring the right eCommerce marketing company will help you thrive above the competition.
A good eCommerce marketing partner can,
Not just these, there are many other great deals of benefits in hiring the best eCommerce marketing agency as well.
Let’s look at the top 10 reasons you should hire an eCommerce agency in 2022.
With an in-house team, you’re most likely to encounter repeat ideas.
But an independent eCommerce marketing agency can give you
“Sometimes, eCommerce marketers can get too involved in the products that they miss out on considering customer’s perspective. But the right eCommerce marketing agency partner can look beyond your product benefits and understand what is needed for it to become successful among your customers.” Sathish Kumar Mariappan, CEO at The Commerce Shop.
When you work with an eCommerce agency that has worked with clients in the same industry, you leverage their expertise and best practices to help your company be on the cutting edge.
The best eCommerce agencies are updated with the latest tools and technologies to help their clients scale up their marketing efforts.
Most businesses find investing in training and implementing new tools for their in-house team challenging. Moreover, one cannot determine the success rate during such a strategy.
With a full-service eCommerce marketing agency you can have the following,
Though the price is more, this can be considered an investment to grow your business to multifold.
The operational cost of an in-house marketing system can be convincing in the initial stages. Still, over the long run, it can be surprising that hiring eCommerce agencies cost just a fraction of your original running costs.
Eventually, it saves you the much-needed time and resources to run your business and get it to the next level.
Managing paid campaigns is quite a tricky task that requires expert involvement. A
successful PPC campaign is a lot of work even after the ads are set up.
Your ads should be monitored and optimized regularly to get the best returns.
When you hire an eCommerce marketing agency, they understand what it takes to get the most out of your ad spending. This means you end up saving a lot of time and money.
The eCommerce agency will help you
They leave no stone unturned,
Similarly, Google Shopping ads accounted for 76.4% of US retailers’ searches.
eCommerce agencies will have a dedicated team specializing in
for adequate returns and maximum visibility in the Google space.
The first impression matters the most when a visitor lands on your website. Believe it or not, 94% of first impressions are design-related.
Only a creative team can consider the correct elements to gain traction in the virtual world.
A good eCommerce agency will have
An eCommerce agency that has predominantly worked with several eCommerce clients can clearly understand how user experience plays a critical role in decision making.
They understand the different norms for retargeting ads, display ads, or social media –
Leave it to them and see how they bring life to your online store.
Understanding and researching your target audience’s preferences, needs, and behavior are covered through their expertise yielding maximum benefits for the business from the campaigns.
#7 Leveraging In-depth SEO Knowledge
Content marketing is a form focused on creating, publishing, and distributing content for a targeted audience online. These contents are optimized with SEO to reach potential customers, generating more leads and positive results.
93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings. To thrive in the virtual world, it’s vital to be FOUND!
Hiring the best eCommerce marketing agency with an excellent SEO team that understands the nuances of search engines has its perks.
If you didn’t know, more than 200 factors could be considered in getting your online store recognized by Google.
A proactive team will do everything necessary to
Work with an SEO team that helps you grow your business and not make unrealistic promises that can backfire on your reputation and integrity.
#8 Offer Measurable Results
At the end of the day, the results mark success.
#9 Business expansion
With the intense competition in the market, hiring the best content agency for e-commerce can help you with an excellent digital presence.
It makes you stand out via a comprehensive approach through,
Best eCommerce marketing agencies are experienced in
Their expertise and organizing abilities will save time and money while expanding the user base and target audience engagement.
#10 Professionals handle Everything
In most cases, businesses may not be able to form or maintain their own exclusive marketing team to quench their marketing needs.
There isn’t a need to settle for lesser goals than what you aspire to.
How to hire the best eCommerce agency?
Now that you know the miracles that an eCommerce marketing agency can work for you. Here is the step-by-step procedure to choose the right one for you.
Steps to hire an eCommerce marketing company?
Step 1 – Know what you need
Step 2 – Learn what they offer
Step 3 – Understand the eCommerce agency’s experience
Step 4 – Check the eCommerce agency’s portfolio
Step 5 – Transparency & communication
Step 6 – Enquire about tools & technologies used
Step 7 – Check for fair pricing
Step 8 – Consider the size of the eCommerce agency
Researching doesn’t mean merely googling for eCommerce marketing agencies. This is the first step in gathering information about your business needs and the eCommerce agencies.
You’ll need to determine your expectations, which will be used to evaluate the list of eCommerce agencies available.
Some of the best content agencies for e-commerce have better expertise in eCommerce SEO, while others in social media marketing and full-scale marketing services.
So you need to know what you want –
The more aligned your expectations and your eCommerce agency’s expertise is, the more successful your campaigns will be.
As mentioned above, some eCommerce agencies may provide specific services while others offer everything your eCommerce business needs. Based on your expectations, narrow down the list of eCommerce agencies you think can fill your marketing gaps.
It is always recommendable to go for a full-service eCommerce marketing agency, as
Picking an end-to-end eCommerce marketing agency also makes
Though they may seem similar, not all eCommerce agencies are the same.
Some have the potential to completely transform your business, while others may fall short of your expectations. So, understand the eCommerce agency’s experience, strategies, and expertise.
Understand their approach in crafting eCommerce marketing campaigns and check if they have attained success earlier on similar projects.
An eCommerce management agency with solid experience working with clients from different industries will help you
The portfolio of the eCommerce agency is the best evidence of its work and approach. You can check how they have handled campaigns and their inputs in them.
Details of results obtained in their past work, such as “Conversion increased by XXX%” or e-commerce management agency “XXX% more engagement,” prove the eCommerce agency’s expertise and capabilities.
By analyzing the portfolio, you can learn about
You can also determine the eCommerce agency’s credibility based on the client base and work handle.
All eCommerce agencies give big hopes and make tempting promises. But the truth is that not all are kept.
Marketing is a sensitive process in which results can never be 100% guaranteed.
Thus, transparent reporting and communication are the keys to establishing a successful relationship.
eCommerce agencies may follow their own set of formats and procedures regarding communication.
So, when choosing an eCommerce agency for your business, it’s good to ensure that you are comfortable with their communication and reporting structure.
It’s always better to receive a baseline report and customize it based on your goals. Also, be specific on what statistics and metrics you want to see in your report.
Similar to the metrics, it is also crucial to know what tools and technologies your eCommerce management agency uses.
Using the right tools for the campaign accelerates results and also offers end-to-end data.
There are many other tools and apps for various purposes like
Though these details seem trivial, they can significantly help you differentiate average eCommerce marketing companies from top ones.
Fair pricing in eCommerce marketing doesn’t necessarily mean low or high-priced deals. It’s more about the amount charged for the expected quality and credibility of work.
Although ROI generated from various marketing channels of a successful campaign is worth every penny, it can be difficult to figure out how much to invest.
Having a clear vision for the campaign with on-point objectives and requirements gets you well equipped to make crucial decisions – from the size of the eCommerce marketing agency to the amount to be invested – helping you verify the pricing on plans and packages that suit you.
The size of the eCommerce management agency has its own pros and cons. There are numerous eCommerce marketing agencies with workforce numbers counting from less than 5 to more than 500.
Thus, finding the right balance between your requirements and the size of the eCommerce agency can be a game-changing decision.
In a nutshell, focus on the bigger picture while choosing your eCommerce management agency.
You have many other business-critical decisions that need your attention as an online retailer.
Choose an eCommerce marketing agency that loves to explore how to communicate with your audience rightly.
Make sure they have a stellar portfolio, proven track record history, and impressive reviews and ratings.
An ideal eCommerce marketing agency can make a difference for businesses looking to grow by aligning with current market trends.