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Allied Motor Parts is a leading supplier of remanufactured light truck and automotive cylinder heads, head kits, gaskets, turbos, and other engine parts. With over 150 years of experience in the industry, Allied Motor Parts has established a reputation for providing high-quality, reliable products that meet the needs of their customers.
Allied Motor Parts approached TheCommerceShop with a monthly spend of $2,200 and a ROAS of 14x returns. The account only had brand keywords and some shopping campaigns. The competition was high, and the campaign structure was complex. 15% of products were unavailable to buy directly from the online store, and some products took longer to restock due to limited inventory.
We strategically restructured the shopping campaign based on product categories and sales data, implemented a remarketing strategy for increased customer retention, focused on top-performing categories like Cylinder Heads with dedicated search campaigns, and successfully executed a Performance Max campaign to boost visibility and overall performance. This comprehensive approach effectively scaled spend and ROI for the client.
TheCommerceShop’s exceptional social media marketing services helped us elevate our online presence and effectively reach our target audience. TheCommerceShop exceeded our expectations with their innovative strategies, data-driven approach, and seamless execution. Their team of experts took the time to understand our business and audience, tailoring a social media marketing plan that perfectly aligned with our goals. The results were nothing short of spectacular. We witnessed a significant increase in brand awareness, engagement, and lead generation, which ultimately translated into higher sales and customer satisfaction.
After implementing a remarketing campaign and restructuring the shopping campaign based on data, the account saw significant improvements. Within two months, remarketing yielded 16x returns and the restructured shopping campaign delivered 15.43x returns. The streamlined campaign structure enabled better analysis and optimization, leading to a higher eCommerce conversion rate (0.42% to 0.98%) and increased ROAS (14x to 22x) over time.