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The client was spending a lot of marketing budget on PPC but was seeing abysmal results. They wanted to bring down ad spend and increase conversions.
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Allied Motors is a remanufacturer of light trucks and automotive cylinder heads. They have a huge plant based in Atlanta and are a leading dealer of cylinder heads for all makes and models. They had a steady stream of clientele and wanted to expand on their online presence. They joined hands with TheCommerceShop to work on their paid campaigns.
The rising cost of CPC and low conversion rates posed a huge challenge for the client. The cost per lead had almost risen to the point of diminishing returns.Our paid search experts built out a strategy that would help Allied Motors to see quick-wins.
Better ROI on ad spend and lower cost per lead
Completely restructured ad account
Significant decrease in PPC spend