Case Study

1.5X Increase in Traffic for Blazing Embers by Resolving Core Web Vitals Issues and Boosting Performance

Optimizing Blazing Embers’ website performance and Core Web Vitals to improve search rankings, enhance user experience, and drive traffic, conversions, and revenue growth.

Numbers Speak Louder Than Words!

+1.5X
Increase in Traffic
Significant boost in organic visitors driven by improved SEO and website performance.
0
Growth in Monthly Revenue
Enhanced website efficiency and user engagement translating into substantial sales uplift.
0
Increase in Conversion Rate
Optimized load times, stable layout, and improved UX encouraging visitors to complete purchases.
The Brand

Blazing Embers: Elevating Outdoor Living Experiences.

Blazing Embers is an eCommerce platform specializing in premium outdoor furniture and accessories. Their products combine style, comfort, and durability, helping customers create beautiful outdoor spaces.

Outdoor Comfort & Style
From lounge sets to decorative accessories, Blazing Embers delivers quality and aesthetic appeal for modern outdoor living.
Seamless Digital Experience
Their platform offers an enjoyable shopping journey that builds trust, encourages engagement, and drives repeat purchases.
“Where high-quality outdoor living meets optimized digital experiences.”
The CommerceShop Solution

Core Web Vitals Optimization & SEO Enhancement

CommerceShop implemented a comprehensive strategy to resolve performance issues, improve UX, and boost SEO rankings:

LCP & Load Time Optimization:
Preloading techniques and asset optimization reduced load times on mobile devices.
Faster Rendering
Reduced Bounce Rates
Enhanced User Experience
CLS & Layout Stability:
Theme and layout adjustments eliminated unexpected shifts for seamless browsing.
Smooth Interactions
Stable Content Presentation
Higher Customer Satisfaction
Image & Page Weight Optimization:
All images compressed and resized, reducing page weight from 14 MB to 2 MB.
Faster Loading
Preserved Visual Quality
Improved Mobile Performance
SEO & Engagement Enhancements:
Resolved Core Web Vitals issues to improve search rankings and organic traffic.
Increased Visibility
More Organic Visitors
Higher Conversions

The Challenge

Improving Core Web Vitals for SEO, Speed, and Conversions

Blazing Embers faced critical performance issues that negatively impacted SEO, user experience, and conversions:

Website Performance Gaps
Slow load times with a 23-second LCP for mobile users caused high bounce rates.
Layout Stability Issues
CLS problems disrupted user interactions and hindered passing Core Web Vitals assessments.
Heavy Page Weight
Unoptimized images and large assets increased page size to 14 MB, slowing site performance.

Key Requirements
Meet Core Web Vitals standards on desktop and mobile
Reduce Largest Contentful Paint (LCP) for faster load times
Resolve Cumulative Layout Shift (CLS) issues
Optimize images and reduce page weight
Improve overall UX and conversions

What We Delivered

Optimizing Blazing Embers for Speed, UX, and Conversions

Website meeting Core Web Vitals standards on desktop and mobile
Faster page loads and improved UX reducing bounce rates
CLS issues resolved for smooth browsing
Page weight reduced from 14 MB to 2 MB
Improved traffic, conversions, and revenue
Performance Excellence
Engineered for measurable impact across speed, SEO, and conversions.
+1.5X
Traffic
+350%
Monthly Revenue
“Faster. Reliable. Optimized.”

CommerceShop transformed Blazing Embers’ website into a high-performing, SEO-optimized platform. Faster load times and stable layouts drove higher traffic, better engagement, and increased conversions.

Performance, Elevated

With Core Web Vitals resolved and site performance optimized, Blazing Embers now delivers a faster, smoother, and more reliable shopping experience. Optimized load times, stable layouts, and improved SEO have increased traffic, engagement, and revenue, laying the foundation for scalable growth.

Ready to Optimize Your Website Performance?
Let’s improve speed, SEO, and conversions for your eCommerce store.