Case Study

+155.6% Form Submissions for ClearPath CFO Through Local SEO, Content SEO, and GEO

Building organic search visibility and inbound lead generation for a multi-location fractional CFO and accounting firm with zero AI search presence.

The Metrics That Matter

0
Growth in Form Submissions
Site-wide form submissions grew from 9 to 23 within 30 days of strategy launch.
0
Growth in Organic Sessions
Organic sessions grew from 131 to 211 within 30 days of strategy launch.
0
Growth in Engaged Sessions
Engaged sessions grew from 187 to 337, with average organic engagement time reaching 1 minute 3 seconds.
The Brand

Empowering Business Owners Through Financial Clarity.

ClearPath CFO is a fractional CFO and accounting firm serving SMBs across four locations. They offer accounting, bookkeeping, and payroll services built around personalised solutions rooted in over 22 years of experience.

Full-Service Financial Support
From daily bookkeeping and GAAP-compliant financials to fractional CFO strategy and payroll management.
Built by Entrepreneurs for Business Owners
They deliver the kind of customised, dependable financial support they once searched for themselves.
“Practical, personalised solutions rooted in real-world experience.”
The CommerceShop Solution

Integrated Local SEO, Content SEO, and GEO Strategy

Google Business Profile Optimisation
GBP optimised across all four office locations to establish local search presence.
Local Search Presence Established
Four Locations Made Discoverable
Faster Early Organic Wins
Service Landing Pages:
Service pages built with AEO citation blocks and JSON-LD schema to capture service-intent queries.
Schema-Rich Page Structure
AEO Citation Blocks Deployed
Service-Intent Query Coverage
Content SEO
Content built to target fractional CFO and accounting intent queries across search and AI platforms.
Fractional CFO Query Coverage
Accounting Intent Queries Targeted
Growth in Organic Sessions
Internal Linking Architecture:
Internal linking is built to support geo-targeted discovery across four office locations.
Geo-Targeted Discovery
Inbound Lead Growth Supported
Form Submission Volume Increased
The Challenge

From Referral-Dependent to Organically Discoverable Across AI Platforms

ClearPath CFO was generating virtually zero inbound leads through search. With no local SEO, no content strategy, and no AI search presence, the business relied almost entirely on referrals for new clients.

No Local SEO Infrastructure
4 office locations had no GMB profiles, leaving the brand absent from local search results.
No Content Strategy
The site could not capture demand from business owners actively searching for a fractional CFO.
Zero AI Search Presence
The brand missed an entire and growing discovery channel for B2B financial services.
Key Requirements
Optimise Google Business Profiles across four locations
Build service landing pages with AEO citation blocks and JSON-LD schema
Create content targeting fractional CFO and accounting intent queries
Build an internal linking architecture to support geo-targeted discovery
What We Delivered

From Referral-Only to Search and AI-Driven Inbound Leads in 30 Days

Sessions grew from 1,165 to 1,440 (+23.6%)
Organic Sessions grew from 131 to 211 (+61%)
Engaged Sessions grew from 187 to 337 (+80.2%)
Engagement Rate grew from 16.05% to 23.4% (+45.8%)
Form Submissions grew from 9 to 23 (+155.6%)
Organic Form Submissions grew from 5 to 8 (+60%)
Average Organic Engagement Time grew from 57s to 1m 03s (+10.5%)
Performance Excellence
From No AI Presence to Inbound Leads Through Search and GEO
+155.6%
Form Submissions
+61%
Organic Sessions
“Local. Structured. Lead-Generating.”

Google Business Profile optimisation and schema-rich service pages delivered immediate local search gains. High organic engagement time of 1 minute 3 seconds confirmed content aligned with visitor intent. Form submissions more than doubled site-wide within 30 days.

Pipeline Built on Organic Discovery

ClearPath CFO now generates inbound leads through search and AI platforms across all four locations. Every additional organic form submission carries significant pipeline value.

Ready to Turn Search Visibility Into Inbound Leads?
Let’s build your local SEO and AI presence and start generating a pipeline from organic search.