Case Study

The BigCommerce Redesign That Delivered Big

Results for Eco Candle Co.

Redesigning an eco-friendly lifestyle brand’s BigCommerce storefront with a modern, conversion-focused experience that drives mobile revenue and customer trust.

Numbers Speak Louder Than Words!

Measurable impact across key performance indicators

0
Increase in Conversion Rate
Higher conversion rates with more shoppers completing purchases.
0
Boost in Mobile Revenue
Stronger mobile performance leading to more revenue from mobile shoppers.
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Reduction in Bounce Rate on Landing Pages
Lower bounce rates with visitors engaging more on key landing pages.
The Brand

Eco Candle Co.: Fragrance with Purpose

Eco Candle Co. is a Wisconsin-based brand crafting eco-friendly home fragrance and lifestyle products, including hand-poured soy candles, wax melts, reed diffusers, and room sprays. Each item is made with natural ingredients designed for clean-burning performance and sustainable living.

Crafted for Modern Living
Blending wellness, craftsmanship, and sustainability, Eco Candle Co. delivers products that enhance everyday spaces while staying true to eco-conscious values.
Trusted by Conscious Consumers
From mindful homeowners to environmentally aware shoppers, Eco Candle Co. is recognized for fragrance that feels good and does good.
“Where sustainability and style create a better everyday living experience.”
The CommerceShop Solution

Custom B2B BigCommerce Build

We delivered a full BigCommerce theme redesign with a modern, eco-luxury aesthetic, optimized performance, and conversion-focused layouts that reflected Eco Candle Co.’s brand values. Key aspects of our solution are as follows.

Theme Redesign
Crafted a minimalist, visually appealing design aligned with the brand’s sustainable, premium positioning.
Eco-Luxury Aesthetic
Consistent Branding
Modern Look
Performance Optimization
Improved page speeds and mobile responsiveness using lean, best-practice coding.
Fast Load Times
Mobile-First
Smooth Experience
Conversion-Focused Layouts
Strategically positioned CTAs, trust badges, and product benefits to guide shoppers toward purchase.
Optimized Conversions
Clear Value Messaging
User-Centered
Navigation Improvements
Simplified menus and collection grouping for quicker product discovery.
Easy Discovery
Intuitive Navigation
Enhanced UX
Mobile Optimization
Delivered a seamless experience for mobile shoppers across all devices.
Cross-Device
Responsive Design
Frictionless Shopping
The Challenge

Elevating an Eco-Friendly Brand Without Sacrificing Experience

Eco Candle Co. needed a modern, high-performing BigCommerce storefront that reflected its eco-premium values while improving conversions and mobile usability.

Design & Branding Gap
Outdated theme and inconsistent styling failed to convey the brand’s sustainable, luxury positioning.
User Experience Considerations
Sluggish page speeds, weak navigation, and limited product discovery created friction for shoppers across devices.
Conversion & Performance
Unoptimized layouts and unclear product benefits contributed to high bounce rates and low checkout completion.
Key Requirements
Seamless, intuitive browsing and shopping experience
Mobile-first performance and fast page loads
Clear communication of brand values and product benefits
Enhanced navigation and product discovery
Conversion-focused layouts and trust-building elements
Scalable, future-ready BigCommerce architecture

What We Delivered

Elevating Eco-Luxury Brand Experience

A fully redesigned BigCommerce storefront crafted to showcase Eco Candle Co.’s sustainable, premium products while delivering fast, engaging, and seamless shopping experiences.

A modern, visually appealing storefront optimized for performance and mobile responsiveness.
Enhanced product categorization and navigation for quicker discovery.
Conversion-focused layouts with strategically placed CTAs and trust elements.
Clean, minimal design that communicates brand values and product benefits.
Faster load times across all devices with consistent eco-luxury presentation.
Performance-Driven Design
Engineered to highlight sustainability and quality, streamline browsing, and boost conversions
+52%
Mobile Revenue
+39%
Conversion Rate
“Persuasive. Conversion-ready. Elegant.”

CommerceShop delivered a modern, eco-luxury BigCommerce storefront that perfectly reflects our brand values. The process was seamless, and the results significantly improved mobile performance, usability, and customer trust.

Digital Presence, Refined

With the launch of their redesigned BigCommerce store, Eco Candle Co. now has a modern, mobile-optimized, and visually appealing digital presence that reflects the quality and sustainability of its products. The conversion-focused layouts and improved navigation make it easier for customers to discover products and engage with the brand, laying the foundation for higher sales and stronger customer trust.

Ready to Accelerate Your Business Growth?
Let’s build a modern, high-performing eCommerce storefront tailored to your business needs.