Case Study

+102.4% AI Mentions for Epic Crowd Control Through SEO, AEO & GEO

Recovering and growing Epic Crowd Control’s search visibility, AI citation presence, and SERP authority after a platform migration wiped critical structured data and fragmented brand identity.

Results That Do the Talking.

Growth in AI Mentions

Brand recognition across ChatGPT, Perplexity, Claude, and Google AI Overviews doubled.

Increase in AI Citations

Structured content and schema deployment drove AI citation volume from 258 to 621.

Growth in SERP Features

FAQPage schema and content restructuring expanded SERP feature presence from 258 to 473.

The Brand

Epic Crowd Control for Events, Traffic & Public Safety

Epic Crowd Control is a B2B supplier of professional crowd control equipment with over 30 years of industry experience serving supply events, venues, construction sites, and industrial facilities across the US.

Complete Product Range

Plastic barriers, steel barricades, retractable stanchions, rope stanchions, and barrier jackets.

For Industries That Can’t Afford Failure

Epic Crowd Control serves event organisers, facility managers, and safety officers.

“Crowd control barriers that help you keep people safe and access under control.”

The CommerceShop Solution

Integrated SEO, AEO & GEO Strategy

Preloading techniques and asset optimization reduced load times on mobile devices.

Unified Brand Recognition

Improved Citation Attribution

AI Entity Recognition Established

Schema Deployment at Scale:

Product schema across the top 50 SKUs and FAQPage schema deployed on 18 product pages.

Structured Data Coverage

More Pages Entered AI Citation Pool

SERP Feature Expansion

LLM-Readable Content Restructuring:

Prose content restructured to match how AI models extract and cite information.

3x Higher AI Citability Over Prose

Decision-Stage Content Coverage

Improved Content Discoverability

Compliance Content Cluster:

OSHA and ADA regulatory intent queries targeted through a dedicated compliance content cluster.

Regulatory Query Coverage

Disproportionately High Citation Rates

Trust Signal Reinforcement

Trust Signal Optimisation:

Trustpilot rating improved from 2.7 to 3.6 stars through targeted review management.

Stronger Brand Credibility

Improved Buyer Confidence

Higher Trust Perception Across AI Platforms

The Challenge

Platform Migration That Stripped Structured Data and Fragmented Brand Identity

Post-Migration Performance Collapse

The Magento-to-Shopify migration removed all custom structured data.

Fragmented Brand Identity

Operating under four separate brand names prevented AI models from recognising.

Near-Zero AI Visibility

The site generated only 258 AI citations and scored 20/100 on AI Visibility.

Key Requirements

Audit and restore structured data

Consolidate fragmented brand identities into one entity

Deploy Product and FAQPage schema

Restructure content for AI citability and LLM readability

Build OSHA and compliance content to capture regulatory intent queries

Establish measurable AI visibility across major LLM platforms

What We Delivered

Recovering and Growing Epic Crowd Control’s Search and AI Visibility Post-Migration

AI Mentions grew from 42 to 85 (+102.4%)

AI Citations grew from 258 to 621 (+140.7%)

AI Cited Pages expanded from 171 to 281 (+64.3%)

SERP Features increased from 258 to 473 (+83.3%)

Organic Keywords grew from ~2.8K to 3.1K (+10.7%)

Traffic Cost Value reached $11,500/month

Performance Excellence

From Fragmented and Invisible to Structured, Cited, and Discoverable

+102.4%

AI Mentions

+140.7%

AI Citations

“Consolidated. Structured. AI-Visible.”

Schema deployment and entity consolidation transformed Epic Crowd Control from a fragmented, post-migration casualty into a structured, AI-cited authority.

Visibility, Restored and Compounded

With entity consolidation complete and structured data deployed at scale, Epic Crowd Control now earns consistent citations across ChatGPT, Perplexity, Claude, and Google AI Overviews.

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