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The challenge –
After their colorful indoor/outdoor recycled plastic rugs were a hit, the company started selling a fabulous collection of homewares, furniture, and floor mats which help create a beautiful home. This exponential growth of their business and product lines gave rise to some serious security concerns and the need for technology upgradation.
A CRO case study
Pioneer Rug Seller Hits $40K Sales in a Month Through Customer Experience Optimization
About the client
The company is a leading manufacturer and seller of creative, fun, and eco-friendly home decor products in Edison, New Jersey. They are popular for their inventive, sustainable, and ethically manufactured rugs and ensure that everything they manufacture is GoodWeave certified and is made using fair trade principles – meaning no child, forced, or bonded labor and no harmful chemicals or dyes.
We understood that with their success came an even greater commitment to business management. So, we gave their online store a set of enhanced attributes that made online commerce simple for both the business owners and shoppers.