Case Study

+99.9% Uptime and Checkout Live: HOG Scuba’s

AWS + Magento Makeover

Modernizing HOG Scuba’s Magento store with full eCommerce functionality, optimized AWS hosting, secure PayPal checkout, and a store locator that enhances reliability, performance, and customer experience.

Numbers Speak Louder Than Words!

Measurable impact across key performance indicators

0
Increase in Online Selling Capabilities (from 0 to fully transactional)
Enabled complete online selling capabilities from a static product catalog.
0
Server Uptime Achieved After AWS Migration
Boosted website reliability with optimized server performance and uptime.
0
Faster Page Load Times Site-Wide
Delivered faster page load times for an improved user experience.
The Brand

HOG Scuba: Diving Gear Engineered for Performance

HOG Scuba (Highly Optimized Gear) is a leading scuba equipment brand offering rugged, high-performance gear for recreational divers and technical professionals. Part of the Edge-HOG Dive Gear family, the brand delivers customizable, pro-grade dive equipment trusted for quality, innovation, and durability.

Built for Every Dive
From beginner explorations to advanced technical dives, HOG Scuba provides reliable, durable gear designed to enhance safety and performance underwater.
Trusted by the Diving Community
Renowned for innovation and dependability, the brand is a go-to source for scuba enthusiasts seeking professional-grade equipment.
“Where quality, innovation, and reliability meet every dive.”
The CommerceShop Solution

Scalable High-Performance Online Store

We implemented a full Magento 2.4.7 eCommerce enablement and AWS optimization project, delivering a secure, scalable, and high-performance online store that empowers HOG Scuba to sell directly to customers. Key aspects of our solution are as follows.

Magento 2.4.7 Implementation
Enabled complete cart and checkout flows with PayPal integration for secure online transactions.
Full eCommerce Capability
Seamless Checkout
Customer Confidence
Store Locator Integration
Added a location-based tool to help customers find nearby retail partners and dive shops.
Improved Visibility
Enhanced Customer Experience
Easy Access to Retailers
AWS Server Migration
Optimized backend performance and reliability by migrating the site to AWS.
Maximized Uptime
Faster Page Loads
Reliable Platform
End-to-End Commerce Flow
Transformed the website from a static catalog into a full-featured, secure online store ready for future growth.
Scalable Architecture
Enhanced User Experience
Future-Ready
The Challenge

Building Wholesale Capability Without Trade‑offs

When Zink Wheels approached CommerceShop, their basic Shopify store failed to reflect the premium quality of their products. The site lacked engaging UI/UX, had slow load times, and delivered a poor mobile experience, leading to high bounce rates and low engagement.

B2B Infrastructure Gap
No wholesale account controls, tiered pricing, or MOQ workflows; bulk orders relied on manual back‑and‑forth.
User Experience Considerations
Risk of fragmenting the brand and introducing friction for trade buyers across devices.
SEO & Performance
Potential to cannibalize rankings or slow pages while layering in wholesale features.
Key Requirements
Frictionless B2B buying journey
Brand consistency across DTC and wholesale
Preserve established UX patterns and quality
Safeguard organic search visibility
Efficient bulk pricing and ordering flows
Future‑ready, scalable Shopify architecture and partner

What We Delivered

Empowering HOG Scuba for Online Sales

A fully enabled Magento 2.4.7 store built to provide HOG Scuba with a secure, scalable, and high-performance platform for seamless eCommerce and enhanced customer experience.

A modern, reliable storefront with complete cart and checkout functionality and PayPal integration.
Store locator functionality to improve retail and dealer visibility.
Optimized AWS server environment for maximum uptime and faster page loads.
End-to-end online commerce flow transforming a static catalog into a transactional store.
Future-ready architecture supporting scalability and ongoing business growth.
Operational Excellence
Engineered to improve reliability, streamline online sales, and enhance overall user experience.
+100%
Online Selling Capabilities
+99.9%
Server Uptime
“Transformative. Reliable. User-Centric.”

CommerceShop delivered a fully enabled Magento 2.4.7 store with optimized AWS hosting and secure PayPal checkout. The implementation was seamless, enabling complete online sales, faster performance, and an enhanced customer experience.

Online Sales, Enabled

With the launch of their fully enabled Magento 2.4.7 store, HOG Scuba now operates on a secure, scalable platform with optimized AWS performance and complete eCommerce functionality. The addition of a store locator and PayPal checkout makes it easier for customers to find products and complete purchases, laying the foundation for higher sales, improved reliability, and a superior online shopping experience.

Ready to Elevate Your eCommerce Performance?
Let’s build a secure, high-performing Magento storefront tailored to your business needs. Talk to Our Expert!