How Enhanced User Experience Increased the Revenue Of This Home Decor Store By 8X

About The Client

Client’s biggest challenge:

Our client’s biggest concern was that their poor sales in their Magento store, although their brand was quite established on Amazon. They wanted an expert opinion on how to:

1. Increase their revenue,
2. Increase brand visibility and
3. Expand to other marketing channels.
4. Increase security

Goal:

1. Creating an engaging website
2. Expand their marketing scope

Our Proposed Solution:

After studying the customer’s website, we realized that the website needed a complete
revamp in terms of the look and feel as well as user experience. For this purpose, we
suggested the following:

1. Complete website redesign
2. Migration from Magento 1 to Magento 2
3. Implementing different marketing channels
4. Creating targeted PPC campaigns
5. Addressed all security issues in M1
6. Implemented warehouse features and managed stock/inventory for orders (Amasty)
7. IMplemented Olark livechat to enhance customer relationship
8. Implemented Algolia for predictive search feature
9. Created exclusive warehouse distribution to manage inventory

How we 8X their revenue?

1. Website Redesign

Our UX designers made sure that we did not leave any stone unturned while redesigning the website. We realized that product discovery was the website’s biggest problem. For this purpose

• We worked on their product navigation and categorized their products based
• on rooms, color, materials, size, and types of products.
• Transformed the website’s look and feel with better lifestyle images and font.
• We created a landing page by categorizing products based on the rooms.
• Implemented Algolia search for faster search results

Result:

This resulted in increased product visibility along with the opportunity to include plenty of targeted keywords on the website. This helped increase their organic traffic to their website drastically

2. Migration From Magento 1 to Magento 2

The existing website was built on Magento 1. For increased site performance and to leverage the advantage of the latest features of Magento 2, we recommended Magento migration.

• Migrating to Magento 2, resulted in faster checkout
• The website loading time was reduced from 6 seconds to 2.4 seconds
• Implemented Algolia search module to enable intuitive search features. This feature also increased the keyword search as it broadened the scope of search groups.
• Implemented the FedEx module to let customers know the estimated time of order delivery.
• The migration gave them unlimited image size uploading option

3. Leveraging The Power Of Marketing

We worked on a marketing strategy that involved email, social media, and PPC. For email marketing, we planned a minimum of two campaigns per month which could be either informational or pushing various promotion.

• There was a dedicated calendar for social media and email marketing that was followed with the aim of increasing the customer’s brand value.
• Targeted PPC campaigns
• When it came to PPC, we chose keywords that synced well with the brand and crafted tailor-made ads to help conversions
• This helped us to reach out to a wider potential audience that was untapped.
• Created a targeted landing page which helped customers navigate better.
• The increased quality score led to reduced CPC and higher PPC revenue

The Commerce Shop migrated our website from Magento Open Source to Magento 2 Commerce. The result astonished us with an attractive website that reflects our brand. Honestly, we are very much looking forward to working with them to enhance our digital channels.

Barbara Miller Director, eCommerce Sales

Impact On Client’s Business:

Post-migration, we observed that the water purification website had optimized well. Seamless integration with payment gateways and a fully responsive UI design delivered a better user experience. The change is represented in the graph below:

Conclusion:

When it comes to enhancing the user experience, it’s quite important to set up a strong process that requires more attention to detail. That’s where our UX designers and eCommerce solution experts worked together to ensure that our client experienced significant changes in the sales in terms of revenue, site traffic, customer engagement, and branding.