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How Enhanced User Experience Increased the Revenue Of This Home Decor Store By 8X
Home Needs & Decor
Looking for similar results for your business?
Improvising site’s organic reach and conversions
Increase In Organic Traffic
Increase In Conversion
Customer lifetime value
About The Client
Our client is a leading brand of eco-friendly home decor products that range from indoor and outdoor rugs, doormats, baskets, poufs, and other home decor accessories. Their
products are made out of recycled plastic, recycled soda bottles, recycled cotton, and renewable resources and practices
Client’s biggest challenge:
Our client’s biggest concern was that their poor sales in their Magento store, although their brand was quite established on Amazon. They wanted an expert opinion on how to:
Increase their revenue,
Increase brand visibility and
Expand to other marketing channels.
Creating an engaging website
Expand their marketing scope
Our Proposed Solution:
After studying the customer’s website, we realized that the website needed a complete
revamp in terms of the look and feel as well as user experience. For this purpose, we
suggested the following:
Complete website redesign
Migration from Magento 1 to Magento 2
Implementing different marketing channels
Creating targeted PPC campaigns
Addressed all security issues in M1
Implemented warehouse features and managed stock/inventory for orders (Amasty)
IMplemented Olark livechat to enhance customer relationship
Implemented Algolia for predictive search feature
Created exclusive warehouse distribution to manage inventory
How we 8X their revenue?
1. Website Redesign
Our UX designers made sure that we did not leave any stone unturned while redesigning the website. We realized that product discovery was the website’s biggest problem. For this purpose
We worked on their product navigation and categorized their products based
on rooms, color, materials, size, and types of products.
Transformed the website’s look and feel with better lifestyle images and font.
We created a landing page by categorizing products based on the rooms.
Implemented Algolia search for faster search results
This resulted in increased product visibility along with the opportunity to include plenty of targeted keywords on the website. This helped increase their organic traffic to their website drastically
2. Migration From Magento 1 to Magento 2
The existing website was built on Magento 1. For increased site performance and to leverage the advantage of the latest features of Magento 2, we recommended Magento migration.
Migrating to Magento 2, resulted in faster checkout
The website loading time was reduced from 6 seconds to 2.4 seconds
Implemented Algolia search module to enable intuitive search features. This feature also increased the keyword search as it broadened the scope of search groups.
Implemented the FedEx module to let customers know the estimated time of order delivery.
The migration gave them unlimited image size uploading option
3. Leveraging The Power Of Marketing
We worked on a marketing strategy that involved email, social media, and PPC. For email marketing, we planned a minimum of two campaigns per month which could be either informational or pushing various promotion.
There was a dedicated calendar for social media and email marketing that was followed with the aim of increasing the customer’s brand value.
Targeted PPC campaigns
When it came to PPC, we chose keywords that synced well with the brand and crafted tailor-made ads to help conversions
This helped us to reach out to a wider potential audience that was untapped.
Created a targeted landing page which helped customers navigate better.
The increased quality score led to reduced CPC and higher PPC revenue
The Commerce Shop migrated our website from Magento Open Source to Magento 2 Commerce. The result astonished us with an attractive website that reflects our brand. Honestly, we are very much looking forward to working with them to enhance our digital channels.
Barbara Miller Director, eCommerce Sales
Impact On Client’s Business:
Post-migration, we observed that the water purification website had optimized well. Seamless integration with payment gateways and a fully responsive UI design delivered a better user experience. The change is represented in the graph below:
Increase in Revenue
Increase in Online Traffic
Increase in PPC Revenue
When it comes to enhancing the user experience, it’s quite important to set up a strong process that requires more attention to detail. That’s where our UX designers and eCommerce solution experts worked together to ensure that our client experienced significant changes in the sales in terms of revenue, site traffic, customer engagement, and branding.