Case Study

How The Color Concierge Achieved 24% Add-to-Carts Boost Through CRO Optimization

Enhancing The Color Concierge’s Shopify store with a data-driven Conversion Rate Optimization (CRO) strategy to improve user experience, increase add-to-carts, and boost overall conversions and revenue.

Numbers Speak Louder Than Words!

0
Increase in Add-to-Carts
Optimized product pages encouraging users to engage and add items to their cart.
0
Growth in Conversions
Improved UX and persuasive design elements resulting in more successful transactions.
0
Increase in Conversion Rate
Higher percentage of visitors completing purchases due to clearer pricing, trust elements, and streamlined cart experience.
The Brand

The Color Concierge: Personalized Color Solutions for Every Space.

The Color Concierge is a leading online platform offering tailored color palettes and design consultations for homeowners and interior designers, providing personalized solutions to match unique design aspirations.

Customized Design Tools
From curated color palettes to expert consultations, The Color Concierge empowers users to create spaces that reflect their personal style.
Trusted Interior Design Partner
Delivering a seamless digital experience with transparent pricing, product guidance, and responsive support to ensure customer satisfaction.
“Where personalized design meets seamless eCommerce.”
The CommerceShop Solution

CRO Strategy for Improved Conversions

We implemented a multi-pronged approach to enhance UX, clarity, and trust on product and checkout pages:

Transparent Pricing Structure:
Separated base product costs and add-on fees for clarity.
Improved Decision-Making
Reduced Abandonment
Increased Engagement
Cart Experience Optimization:
Moved cart summary to the top of the page for instant visibility.
Clear Cost Overview
Streamlined Checkout
Higher Conversion Potential
Trust & Persuasion Enhancements:
Added secure checkout badges, customer reviews, and process reminders.
Boosts Confidence
Encourages Action
Reduces Cart Abandonment
Scalable CRO Framework:
A repeatable optimization approach that continues to enhance conversion performance and revenue.
Sustainable Growth
Measurable Impact
Data-Driven Decisions

The Challenge

Optimizing Conversions on Product Pages

Despite strong traffic, The Color Concierge struggled to convert visitors at the product page stage. Users added items to carts but often abandoned purchases due to unclear add-on options and confusing checkout presentation.

Pricing & Transparency Issues
Unclear separation of base price and add-on costs hindered user decision-making.
Cart & Checkout Limitations
Cart summary placement and lack of checkout reminders reduced clarity, leading to abandoned transactions.
Trust & Persuasion Gaps
Limited trust elements and checkout cues affected user confidence.

Key Requirements
Transparent pricing for base products and add-ons
Optimized cart experience with prominent summary display
Trust-building elements such as reviews and secure checkout badges
Checkout process reminders to reduce abandonment
Increase add-to-carts, conversions, and overall conversion rate

What We Delivered

Driving Add-to-Cart and Conversion Growth

Optimized product pages increasing user engagement and add-to-cart actions
Clear pricing and cart layout improving checkout clarity
Trust elements boosting user confidence and reducing abandonment
Measurable uplift in conversions, add-to-carts, and overall conversion rate

Conversion Excellence
Engineered to maximize add-to-carts, enhance user experience, and elevate overall eCommerce performance.
+24%
Add-to-Carts
60%
Conversions
“Clear. Engaging. Profitable.”

CommerceShop’s CRO strategy delivered a 24% increase in add-to-carts and a 60% boost in conversions, strengthening user experience, trust, and revenue growth.

Conversions, Elevated

With optimized product pages, The Color Concierge now converts more visitors into paying customers. Transparent pricing, enhanced cart experience, and trust-building elements make it easier for users to engage, add items to carts, and complete purchases—laying the foundation for sustained eCommerce growth and improved conversion performance.

Ready to Maximize Your eCommerce Conversions?
Let’s implement a CRO strategy that drives add-to-carts, increases conversions, and grows revenue.