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Our eCommerce success stories
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The eCommerce website lacked traffic and conversion. It needed a complete overhaul to improve customer navigation and product discoverability. The other challenge was to build the organic presence of the website to boost customer footfall.
Download this case study & discover how we assist our clients.
A Magento Case Study
Redesigning Magento eCommerce site for improving SEO and user experience
About the client:
An eco-friendly brand that sells indoor and outdoor rugs, doormats, baskets, poufs and accessories including pillows, dinnerware, garden statues, wall art and throws.
Increase in site traffic
New customers acquired
Increase in revenue
Identifying opportunities to improvise
The old website was not shopper-centric. We migrated their Magento store from M1 to M2, redesigned their menus, carefully placed featured products and made the new website attractive to more B2C customers. The big banners with prominent CTA buttons helped attract a lot of visitors.
The organic search results witnessed a 27% increase (y-o-y) and we increased their paid search returns by 137%. The redesigned website helped re engage with 55% of site visitors and 55% new users when compared with the old website. Ultimately, the revenue increased by 48%.