Case Study

iPromo Achieves 51.61% Increase in Add-to-Carts Growth Through Product Page Optimization

Revamping iPromo’s product pages with a data-driven Conversion Rate Optimization (CRO) strategy that enhanced user experience, increased add-to-carts, and boosted overall revenue growth.

Numbers Speak Louder Than Words!

0
Increase in Add-to-Carts
Significant uplift in user engagement and purchase intent through optimized product pages.
0
Growth in Return on Investment
Enhanced conversion efficiency translating into measurable business impact.
2X
Increase in Conversion Rate
More visitors completing purchases, driving substantial revenue growth.
The Brand

iPromo: Your Partner in Promotional Excellence.

iPromo is a leading online retailer specializing in promotional products and corporate gifts, committed to providing high-quality offerings and exceptional customer satisfaction.

Extensive Product Range
From corporate gifts to branded merchandise, iPromo’s offerings are designed to meet diverse business needs, combining quality with value.
Trusted Business Partner
Serving businesses nationwide, iPromo builds lasting relationships through reliable products, personalized service, and a commitment to client success.
“Where businesses find effective promotional solutions that drive growth.”
The CommerceShop Solution

Product Page Optimization for Maximum Conversions

We implemented a comprehensive CRO strategy to optimize iPromo’s product pages, focusing on UX, content, and trust elements. Key aspects of our solution are as follows.

Navigation & CTA Redesign:
Streamlined page layout and added prominent call-to-action buttons to encourage cart additions.
Intuitive Flow
Clear Action Paths
Improved Engagement
Enhanced Product Content:
Optimized titles, descriptions, and images to effectively convey product value.
Better Understanding
Increased Persuasion
Higher Purchase Intent
Social Proof Integration:
Added customer reviews and testimonials to establish trust and credibility.
Builds Confidence
Encourages Action
Strengthens Brand Trust
Scalable CRO Framework:
A repeatable optimization approach that continues to enhance conversion performance and revenue growth.
Measurable Impact
Sustainable Growth
Data-Driven Decisions

The Challenge

Converting High Traffic into Tangible Sales

Despite strong website traffic, iPromo struggled to convert visitors at the product page stage. Low add-to-cart rates highlighted a gap between interest and purchase action, limiting revenue potential.

Engagement & UX Gaps
Complex navigation, unclear call-to-actions, and inconsistent product information reduced purchase motivation.
Content & Trust Limitations
Insufficient product descriptions, images, and social proof hindered visitors’ confidence in making a purchase.

Key Requirements
Optimized product page layout for intuitive navigation
Clear and compelling calls-to-action
Enhanced product content (descriptions, titles, images)
Social proof integration (reviews, testimonials)
Measurable increase in add-to-cart and conversion rates

What We Delivered

Driving Add-to-Cart Growth and Revenue

A fully optimized product page strategy that increased engagement, boosted add-to-cart actions, and improved purchase behavior.

Streamlined product page layout for easier navigation and stronger CTAs
Optimized product content to communicate value effectively
Social proof elements for credibility and trust-building
Measurable uplift in add-to-cart actions, conversions, and ROI

Conversion Excellence
Engineered to maximize add-to-carts, reduce cart abandonment, and elevate overall eCommerce performance.
+51.61%
Add-to-Carts
25%
Return on Investment
“Optimized. Engaging. Profitable.”

CommerceShop’s product page optimization strategy delivered a 51.61% increase in add-to-carts, reflecting higher engagement and conversion. The targeted enhancements strengthened user experience and trust, driving measurable growth in both conversion rates and revenue.

Conversions, Elevated

With optimized product pages, iPromo now converts high website traffic into actionable sales. Enhanced navigation, compelling CTAs, and trust-building content make it easier for visitors to engage, add items to carts, and complete purchases—laying the foundation for sustained revenue growth and improved ROI.

Ready to Maximize Your eCommerce Conversions?
Let’s implement a CRO strategy that boosts add-to-carts, increases conversions, and drives measurable growth.