How migrating from Magento to Shopify increased online conversion by 9%

Client’s Profile:

Background:

Cannanumb approached TheCommerceShop to migrate from Magento to the Shopify platform. Their small developers’ team completed in-depth research before suggesting the move on to the decision-makers of the company. Foreseeing the benefits, Cannanumb wanted to move on to the new platform using an external contractor, and that’s how they came to us.

The Challenge:

Cannanumb lacked an eCommerce platform that would be rock solid and better suit their need. The website was running on an out-of-date Magento (1.x) and had repeated issues with website outage. However, the site was driving revenue, even though it was operating on an outdated platform. Undeniably, a considerable amount of traffic, was being driven by organic SEO. TheCommerceShop was presented with a challenge to migrate the website with the following requirements:

• Minimize disruption to the business during the change
• Ensure that organic SEO was retained

Our Findings & Recommendations:

A complete website audit revealed the truth that the performance could be improved without having to complicate the project unnecessarily. We found out that mobile performance was terrible in comparison to their desktop experience. By implementing a few logics, we planned to lift mobile performance.

Our Approach:

We focused on retaining the brand essence, transfer the custom brand elements that were developed for the original website. The SEO migration presented a few vital risk factors, and therefore, extra care was given throughout the platform migration.

Magento to Shopify Migration Process

The entire process was kept simple and completed without any flaws by planning it neatly. Right from the planning and in every stage of the migration, the client was kept informed of the migration. Besides the problems of platform migration, we converged our performance improvement activities in the following areas:

1. Re-prioritized header menu
2. Uncomplicated mobile experience
3. Enhanced conversion tactics (CTA placement, sizing, offers)
4. Easy visual filtering

Impact On Client’s Business:

The successful migration from Magento to Shopify saw a dramatic lift not only in overall sales but the all-important conversion rate. When we tracked the mobile traffic, it had improved by 11% within the fortnight.

• Increase in conversion by 9%
• ROI in 14 days
• 3X ROI in their first year

Conclusion:

With customers often becoming the drivers of your brand image online, email marketing, such as newsletters, is increasingly essential in online marketing..

Get started with the implementation

Shopify is a simple yet powerful platform that caters to the needs of an eCommerce site, including storefront, shopping cart, store management, marketing, etc. The Magento to Shopify migration was carried out accurately on time without affecting the sales during the migration process. The client was super satisfied and happy for the assistance offered post-migration.

If you would like to talk to us on performance improvement, migration, or the results that we could achieve for you on any platform, get in touch with us or check us out at https://www.thecommerceshop.com/.