About The Client
Our client is one of the most sought-after designer kitchenware and home decor manufacturers preferred for having some of the most celebrated Italian designers onboard.
The Problem
Being a popular brand for home decors, our client had a healthy customer base but the eCommerce website was not mobile-ready which denied the brand a great deal of mobile -frenzy shopping crowd.
Existing customers were finding it difficult to shop via mobile which made a dent in the customer experience quotient of the brand across multiple touchpoints.
Owing to an unorganized sitemap, the website witnessed 2000+ crawl errors. Adding to this, the dynamically created web pages were not getting indexed by search engines prohibiting online visibility and keyword ranking in SERPs.
Besides these changes, the client wanted a custom development solution to get their customer reviews and testimonials featured on Google SERPs. Additionally, the brand wanted to garner maximum reach for its live event by streaming it for website visitors.
From Web-Only To Mobile-Ready
Our UI/UX designers took over the job of turning the website responsive. Every pixel was turned responsive to make the website adaptive towards all screen sizes contributing to a uniform experience on all mobile devices.
Sitemap Cleanup
The sitemap issue was rectified by enabling a dynamic sitemap which automatically creates a sitemap for dynamic web pages like product detail pages. The outdated pages were excluded from sitemap by adding exceptions. This clean up created a hiccup-free search engine indexing.
Custom Development
In order to make user ratings and reviews for products available in SERPs, Magento developers at TheCommerceShop developed a custom extension. The extension mediated the job of showcasing ratings alongside products when they appear in search result pages.
The Cross-Sell Phase
Our off-the-scope support for the eCommerce store in enabling them to stream live designing event through their website helped the brand in reaching all-time sales high. This encouraged the designer brand to extend their scope with TheCommerceShop which made us render technical expertise for the product management.
Product Management
Being a designer brand with a vast customer base that keeps expanding, the website kept on adding products to its portfolio frequently. The administrators found it difficult to perform the task of importing products into the portfolio on a daily basis so they needed a partner to outsource the task and get things quickly done than they actually do.
TheCommerceShop shouldered the responsibility of managing product catalogs. The product data, including description, multimedia files, specifications, and pricing details, was imported via Magento backend from an Excel format to keep the portfolio updated.
Our developers did the job of restructuring the format and attributes of the data provided in order to turn it into structured data that meets the terms and conditions of Magento
Result
The Italian kitchenware and home decor designer brand recorded the best ever sales and eventually increased the number of loyal customers. With responsiveness and sitemap perfection, the website was able to render a uniform experience across all devices. By outsourcing product management, the administrators were able to keep the portfolio update without clutter
