Case Study

Primera Technology Achieves a Record-Breaking 110% Increase in Conversions

Optimizing Primera Technology’s Magento website with a conversion-focused development strategy to improve navigation, enhance user experience, and drive higher conversions and revenue.

Numbers Speak Louder Than Words!

0
Increase in Conversion Rates
Redesigned website flow and enhanced features driving more visitors to complete purchases.
0
Reduction in Bounce Rates
Improved navigation, responsive design, and streamlined product discovery keeping visitors engaged.
2X
Revenue Milestone
Higher conversions and improved KPIs directly contributing to substantial revenue growth.
The Brand

Primera Technology: Innovative Printing Solutions.

Primera Technology, Inc. is a leading manufacturer of printing equipment, offering innovative solutions like the Bravo-Series Disc Publishers, LX-Series Color Label Printers, AP-Series Label Applicators, and Edible Ink Printers.

Advanced Printing Solutions
From compact disc publishers to high-performance label printers, Primera delivers industry-leading technology for commercial and professional users.
Trusted Industry Leader
Known for reliability, innovation, and customer support, Primera empowers businesses to streamline printing operations efficiently.
“Where cutting-edge printing technology meets business productivity.”
The CommerceShop Solution

Conversion-Driven Website Development

We implemented a series of development optimizations to improve UX, navigation, and overall conversion rates:

Redesigned Header & Navigation:
Three-layered tabs and visually appealing header layout for seamless browsing.
Improved Discoverability
Clear Product Paths
Enhanced Engagement
Enhanced Search Functionality:
Dynamic search bar with autocomplete, direct category links, and page navigation.
Faster Product Discovery
Reduced Friction
Higher Conversion Potential
Responsive Design & Streamlined UX:
Fully device-agnostic website design with simplified navigation and product presentation.
Mobile-Friendly Experience
Faster Load & Interaction
Consistent UX Across Devices
Scalable Conversion Framework:
Optimized layout and features designed for ongoing improvements and sustainable growth.
Measurable Impact
Improved KPIs
Revenue-Driven Design

The Challenge

Optimizing the Customer Journey for Maximum Conversions

Despite a strong product portfolio, Primera struggled to turn browsing into buying. Poor navigation and a complicated header made it difficult for users to find what they needed, while limited search features slowed discovery.

Navigation & Discovery Gaps
Complex menus and unclear pathways disrupted product exploration and lowered conversion intent.
Mobile Experience Limitations
Lack of mobile responsiveness alienated growing mobile users, impacting overall engagement.

Key Requirements
Fully responsive, device-agnostic website design
Streamlined navigation with clear categories and structured header
Intelligent search functionality with autocomplete and direct navigation
Optimized product discovery to boost engagement and conversions

What We Delivered

Driving Conversions and Engagement

Redesigned website navigation for intuitive browsing
Optimized search functionality for faster product discovery
Responsive design enhancing mobile and desktop user experience
Streamlined product presentation improving engagement and conversions

Conversion Excellence
Engineered to maximize conversions, reduce bounce rates, and elevate overall website performance.
+100%
Conversion Rate
60%
Lower Bounce Rate
“Optimized. Engaging. Profitable.”

CommerceShop’s conversion-focused development strategy doubled our conversion rates, reduced bounce rates, and unlocked $15M in revenue, significantly improving the overall online experience.

Conversions, Boosted

With a fully optimized Magento website, Primera Technology now engages visitors more effectively, streamlines the customer journey, and converts traffic into revenue. Enhanced navigation, intelligent search, and responsive design lay the foundation for sustained growth, improved user experience, and higher eCommerce performance.

Ready to Elevate Your eCommerce Conversions?
Let’s implement a conversion-focused website development strategy to maximize your KPIs, engagement, and revenue.