Case Study

From Bounce to Buy: Ride Watersports

Cut Bounce Rate by 38% With a CRO Makeover

Redesigning a premium marine sports retailer’s BigCommerce storefront with a bold, conversion-focused experience that boosts mobile transactions and reduces bounce rates.

Numbers Speak Louder Than Words!

Measurable impact across key performance indicators

0
Increase in Conversion Rate
Increased mobile transactions with smoother on-the-go shopping experiences.
0
Growth in Mobile Transactions
Reduced bounce rates as more visitors stayed engaged and explored products.
0
Reduction in Bounce Rate
Improved conversion rates with streamlined paths from browsing to checkout.
The Brand

Ride Watersports: Gear Up for Adventure

Ride Watersports is a premium marine sports retailer offering wakeboards, wakesurfers, and boating accessories for water enthusiasts of all levels. With a curated selection from trusted industry brands, the company delivers high-quality gear built for safety, performance, and fun on the water.

Crafted for Every Ride
Whether it’s a relaxed lake outing or a thrill-packed wake session, Ride Watersports provides the equipment and confidence to enjoy every adventure in style.
Trusted by Water Enthusiasts
From weekend boaters to performance-driven athletes, the brand is recognized as a go-to source for reliable, top-tier marine sports gear.
“Where quality, safety, and style meet the thrill of the ride.”
The CommerceShop Solution

Modern BigCommerce Build

We delivered a complete BigCommerce theme redesign with a bold, modern aesthetic, streamlined navigation, and conversion-focused layouts that reflected Ride Watersports’ energetic brand identity. Key aspects of our solution are as follows.

Theme Redesign
Created a clean, visually dynamic storefront to match the thrill of watersports.
Bold Visuals
Modern Design
Strong Brand Presence
Performance Optimization
Enhanced site speed and usability through optimized frontend coding.
Fast Load Times
Smoother Experience
Reduced Friction
Conversion-Focused Layouts
Reworked pages with CTAs, social proof, and benefit-driven messaging.
Optimized Conversions
Clear Value Messaging
Strategic Content Placement
Navigation Improvements
Streamlined product categories, filters, and search functionality for easier browsing.
Easy Discovery
Intuitive Navigation
Enhanced UX
Mobile Optimization
Built mobile-first layouts ensuring fast, responsive experiences on every device.
Cross-Device
Mobile-First
Frictionless Shopping
The Challenge

Redefining a Marine Sports Brand for Growth

Ride Watersports needed a refreshed BigCommerce storefront that captured the excitement of its products while improving conversions, navigation, and mobile usability.

Design & Branding Gap
An outdated theme and static visuals no longer reflected the energy and premium quality of the brand.
User Experience Considerations
Clunky navigation, weak product filtering, and underperforming mobile layouts created friction throughout the shopping journey.
Conversion & Performance
Unclear content hierarchy, missing persuasive elements, and slow site performance contributed to high bounce rates and lost sales.
Key Requirements
Modern, dynamic design aligned with brand identity
Mobile-first experience with faster load times
Streamlined product discovery and navigation
CRO-focused layouts with clear calls to action
Trust-building content and value propositions
Scalable BigCommerce foundation to support growth

What We Delivered

Elevating a Bold Marine Sports Experience

A fully redesigned BigCommerce storefront built to showcase Ride Watersports’ premium wakeboards, wakesurfers, and boating gear while delivering faster, smoother, and more engaging shopping journeys.

A bold, modern storefront optimized for performance and mobile-first usability.
Streamlined product navigation and filtering for effortless discovery.
Conversion-focused layouts with CTAs, value messaging, and trust signals.
Dynamic visuals and messaging that capture the thrill of watersports.
Improved site speed and seamless performance across devices.
Performance-Driven Design
Engineered to reduce bounce rates, elevate mobile experiences, and drive stronger conversions
+61%
Mobile Transactions
+46%
Conversion Rate
“Modern. Conversion-driven. Bold.”

CommerceShop delivered a bold, conversion-focused BigCommerce storefront that captures the energy of our brand. The process was smooth, and the results drove faster mobile experiences, stronger engagement, and reduced bounce rates.

Digital Presence, Energized

With the launch of their redesigned BigCommerce store, Ride Watersports now has a bold, mobile-optimized, and visually engaging digital presence that reflects the excitement and quality of its products. The conversion-focused layouts and streamlined navigation make it easier for customers to explore gear, add products to carts, and engage with the brand, laying the foundation for higher sales, stronger engagement, and reduced bounce rates.

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Let’s build a dynamic, high-performing storefront tailored to your brand’s needs. Talk to Our Expert!