Client’s Profile:
Boxes4U provides the business community of Dallas with shipping boxes of all types and sizes. It is a family-owned venture which began two decades ago. Besides shipping boxes, Boxes4U also supplies related materials to ensure the products arrive intact, including Bubble Mailers, Chipboard Mailers, Cardboard Sheets, and more.
Background:
Boxes4U dreamt of generating more revenue and decreasing costs at the same time. In order to accomplish this, they were willing to run shopping ads and search ads to take their business to the next level. Hence, they approached us for expert guidance to improve ROI from Google Ads.
The Challenge:
Previously, the client had been internally running an AdWords pay-per-click advertising account for over a year. With the online marketing spend creeping up day after day, the outcome was only lowered ad positions and higher competition for key search phrases. With the ROI getting affected very severely, their account was becoming far more expensive. The client approached us, and they were utterly clueless about how to handle the issue.
Our Approach:
We reconstructed the Boxes4U AdWords campaign right from scratch. We split the account into meaningful campaigns targeted at precise demographics. Each campaign got its own Ad Groups and targeted ad content that was explicitly composed for audiences within each group.
Our Findings & Recommendations:
The client had 2563 products to showcase to the online customers. Google had approved only 907 products, and the rest 1656 products were disapproved for the following reasons:
- Missing Image Links
- Badly Optimized Image
- Description Content
- Title Content
We recommended our client to go with search ads and pay-per-click campaigns.
Search Ads
Search advertising is a way of arranging online advertisements on web pages that show results from search engine queries. The ads can also be placed on Web pages with other published content.
Pay-per-click
PPC or pay-per-click is the original expense that a business incurs each time a user clicks on an ad. Regardless of the budget of the advertiser, Google rewards well-written ads that are clicked on a lot. The better the PPC, the lower the PPC price becomes.
Impact On Client’s Business:
The Search Ads and PPC campaigns presented a productive path, and the client was able to reach out to a new set of audience by targeting high-quality keywords. Our insights helped them to target a niche audience and gain customers through targeted landing pages.
With smart Search Ads and PPC campaigns, every $500 ds-spend yielded a conversion value of $ 3,500 with the return on investment at 7X.
Conclusion:
A perfect plan helped align the campaigns to deliver what was anticipated out of the investment. As a Google Adwords Certified Partner, TheCommerceShop has the benefit of combining its established advertising know-how with this brave new age of digital search.
Are you interested in increasing the traffic to your website? Call us for a quote!
