Case Study

How Tiger Friday Increased Repeat Customers by 20% for an eCommerce Store

Revamping an urban streetwear brand’s retention approach with a data-driven Shopify strategy that boosted repeat purchases, loyalty, and long-term customer engagement.

Numbers Speak Louder Than Words!

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Growth in Customer Loyalty
Stronger connections with customers achieved through personalized engagement and loyalty initiatives.
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Increase in Repeat Purchase Rate
Higher frequency of purchases driven by targeted campaigns and product recommendations.
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Rise in Repeat Customers
Significant improvement in customer retention and long-term brand loyalty.
The Brand

Tiger Friday: Elevating Urban Streetwear.

Tiger Friday is a trendy fashion brand focused on streetwear, combining bold designs with high-quality materials to capture the spirit of urban culture while delivering exceptional customer experiences.

Trendsetting Apparel & Accessories
From statement hoodies and graphic tees to stylish caps and sneakers, Tiger Friday’s collection blends contemporary fashion with everyday wearability for a younger, fashion-forward audience.
Engaging Community & Culture
Catering to urban fashion enthusiasts, Tiger Friday fosters a sense of community and self-expression, making streetwear accessible, relatable, and aspirational for its customers.
“Where urban style meets loyalty-driven customer experiences.”
The CommerceShop Solution

Data-Driven Customer Retention

We implemented a comprehensive Customer Retention Strategy for Tiger Friday, leveraging data insights, personalized campaigns, and a loyalty program to increase repeat purchases and long-term engagement. Key aspects of our solution are as follows.

Customer Segmentation:
Analyzed purchase behavior and demographics to create targeted customer segments for tailored engagement.
Personalized Outreach
Relevant Campaigns
Improved Engagement
Targeted Campaigns:
Executed email campaigns, product recommendations, and exclusive offers to drive repeat purchases and strengthen brand loyalty.
Higher Conversions
Relevant Messaging
Stronger Connections
Loyalty Program:
Designed a rewards system incentivizing repeat purchases, referrals, and engagement through perks and discounts.
Increased Retention
Customer Advocacy
Long-Term Loyalty
Scalable Retention Framework:
Built a repeatable and flexible retention strategy that supports ongoing customer engagement and future growth initiatives.
Sustainable Growth
Repeat Purchase Focus
Enhanced Customer Lifetime Value

The Challenge

Boosting Customer Retention for Repeat Purchases

Tiger Friday needed a robust strategy to increase repeat customers, enhance loyalty, and drive long-term engagement in a highly competitive streetwear market.

Retention & Engagement Gaps
Despite strong new customer acquisition, low repeat purchase rates highlighted weak engagement and limited brand loyalty among existing customers.
Operational & Marketing Challenges
Disconnected customer data, generic communication, and lack of personalized incentives made it difficult to execute targeted retention campaigns effectively.
Loyalty & Experience Limitations
Absence of a structured loyalty program and tailored product recommendations hindered repeat purchases and reduced opportunities for customer advocacy.

Key Requirements
Data-driven segmentation for personalized retention efforts
Targeted email campaigns and product recommendations
Loyalty program incentivizing repeat purchases and referrals
Enhanced customer engagement through exclusive offers
Scalable retention strategy to support long-term growth

What We Delivered

Driving Repeat Purchases and Customer Loyalty

A comprehensive Customer Retention Strategy implemented to provide Tiger Friday with a data-driven, personalized approach that increases repeat purchases, strengthens customer relationships, and fosters long-term loyalty.

Targeted customer segmentation enabling personalized campaigns and relevant product recommendations.
Strategic email campaigns and exclusive offers to boost engagement and repeat purchase rates.
Loyalty program rewarding repeat purchases, referrals, and active engagement.
Scalable retention framework supporting ongoing customer growth and lifetime value.

Customer Retention Excellence
Designed to enhance engagement, increase repeat purchases, and build lasting brand loyalty.
+20%
Repeat Customer Increase
25%
Customer Loyalty Growth
“Engaged. Loyal. Growing.”

CommerceShop implemented a tailored Customer Retention Strategy for Tiger Friday, combining data-driven segmentation, targeted campaigns, and a loyalty program. The approach strengthened customer relationships, increased repeat purchases, and drove measurable growth in loyalty and long-term engagement.

Customer Loyalty, Elevated

With the implementation of a tailored Customer Retention Strategy, Tiger Friday now enjoys stronger customer relationships, higher repeat purchase rates, and increased long-term loyalty. Personalized campaigns, targeted offers, and a robust loyalty program make it easier to engage customers, drive repeat purchases, and foster brand advocacy, laying the foundation for sustained growth and lasting customer satisfaction.

Ready to Boost Your Customer Retention?
Let’s craft a data-driven retention strategy that strengthens loyalty and grows your repeat customer base.