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The Problem

Our client’s website has a poor interface which led to drop in conversions, even though their marketing initiatives were bringing in good traffic.

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Understanding eCommerce Customers

– A Magento Case Study

About The Client

Our client is a well-known eCommerce selling attires ranging from comfortable PJs’ to cliquey slipper socks. With customers across the globe, they experience a traffic lacking in conversions.

3%
Increase In conversion
20%
Increase In Number Of Order
1 Sec
Decrease In Page Load Time

How We Enhanced The User Experience?

By analyzing customer’s navigation patterns, we found that customers spent less time on each product page. To provide a comprehensive view of a product, we implemented the 360 degree viewer module. The One Page Checkout Module was implemented for simple and swift checkout process.

How We Found The Security Threat?

When the website was run on an independent server, the additional ping to the external site (third party site) was found. We reviewed all the codes to detect the malicious codes and cleared the threat. We could conclude that malicious codes were injected into the site with the use of a third party tool.

The Result:

In three months we did not experience any sort of security threat. The conversion rate has also increased by 3%. Our client is highly satisfied and has extended their services to incorporate more conversion based changes to experience a seamless eCommerce operation.

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