Understanding eCommerce customers
Industry
Apparel
Platform
Magento
Service
CRO
Looking for similar results for your business?
Improvising site’s organic reach and conversions
Increase In Number Of Orders
Increase In Conversions
Decrease In Page Load Time
About The Client
Our client is a well-known eCommerce selling attires ranging from comfortable PJs’ to cliquey slipper socks. With customers across the globe, they experience a traffic lacking in conversions.
The Problem
The Magento website hada poor interface which led to drop inconversions, even though their marketing initiatives were bringing in good traffic.
The client’s Magento website was also hijacked and they were unsure about how the hackers got access to their eCommerce website until they reached out to The Commerce Shop
How We Enhanced the User Experience?
By analyzing customer’s navigation patterns, we found that customers spent less time on each product page. Since the main theme and the selling point of the client’s product were their innovative designs and patterns. Also, product appearance plays a vitalrole in the success of any eCommerce business. To provide a comprehensive view of a product, we implemented the 360 degree viewer module. This module enabled the buyers to zoom the products and view them from all the angles. This increase the time customer spent on the product page, and also helped improve conversions
Google analytics and Inspectlet showed us that plenty of customers were dropping out in the payment page, this pushed us to integrate PayPal and Amazon into the website, to make increase customer payment option. The One Page Checkout Module was implemented for simple and swift checkout process.
How We Helped Them Increase Their Conversion
- Identify the issue/issues
- We changed the website to Sitewide HTTPSto improve site performance and customer trust.
- We optimized the site for a better loading time of the website.
- We could see more number of transactions through Paypal and Amazon Pay, which contributed to the increase in the number of orders.
- Optimized the user interface for better customer engagement and customer retention.
How We Helped Them Increase Their Conversion
- Identify the issue/issues
- Admin Activity Tracker was set up to keep us notified every time the admin credentials were used to access the website
- SucuriMagento Scanner was set up to scan the malicious codes in the website
- Fraud Block was installed to allow only genuine transactions.
- 3D Securitywas setup for all Master and Visa credit card transaction
- Signifyd module reduced fraudulent transactions and enhanced chargeback protection
To further increase the security level of the site, we changed the complete website to Sitewide HTTPS
The Result
In three months we did not experience any sort of security threat. The conversion rate has also increased by 3%. Our client is highly satisfied and has extended their services to incorporate more conversion based changes to experience a seamless eCommerce operation.