Upgrading Magento ecommerce site for increasing sales and decreasing cart abandonment
Industry
Sports & Recreation
Platform
Magento
Service
CRO
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The American brand with nearly 20+ experience in exercise equipment and invented the equipment which is an effective and fun way to exercise. The brand aims to improve the durability and performance of their equipment to help enhance the customer’s quality of life
Increase in organic traffic
Conversion rate
Customer lifetime value
About The Client
An American brand with 20 years of providing fun and innovative experience in exercise with the elliptical cross trainer equipment.
The problem
The brand continuously focuses on revenue goals and cart abandonment was a major block to achieve their goals. Potential buyers spend their
valuable time surfing the brand site to shop for their favorite products, however, they do not end up checking out eventually.
An efficient cart recovery process was needed especially because they witnessed 65% in cart abandonment. The American brand needed a solution to reduce cart abandonment rate
Cart abandonment pop-ups
To reduce the number of customers, abandoning carts before they check out, the ‘Exit Pop-up’ extension was introduced. The pop-up timing and the discount coupon encouraged buyers to complete the checkout process resulting in a significant increase in their average sales. Within a month’s time, the website was able to increase its average sales by 30%.
Improvement of customer engagement
For improving customer engagement, free shipping and limited period offers were introduced. Customers who were triggered by the offers, engaged with the brand by providing their email ID for receiving the discounts.
Conversion-centric optimization
The majority of the buyers successfully went ahead and completed the transaction resulting in increasing the on-site conversion significantly. With increased conversions, the brand was able to achieve huge revenue.
Built-in customization
We created custom-designed pop-ups with functionalities needed for maximum conversions, the major focus area for the brand. Popups created blended well with the brand’s theme which guaranteed consistency. The client had the freedom to place various elements like an opt-in box and discount code to further increase sales.
Email personalization
Just like the exit-pop, plenty of customization options were provided for the mailers sent to customers to deliver the coupon code. Thanks to the built-in templates as it helped the client design emailers easily. Users will have to choose the template and customize it based on their brand’s theme and style.
Result
With the cart abandonment feature, the brand was able to automate pop-up triggers and achieve a 25% increase in overall organic traffic. Additionally, they increased their conversion rate by 40% and improved the customer lifetime value significantly.