Case Study

UrbanLane Increased Sales Conversions by 60% Via a Comprehensive BigCommerce Audit

Revamping UrbanLane’s BigCommerce store with a full audit and optimization strategy to improve site speed, enhance user experience, and drive higher conversions, repeat purchases, and overall revenue growth.

Numbers Speak Louder Than Words!

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Sales Conversion Rate
Significant increase in visitors completing purchases due to optimized UX and improved product discovery.
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Faster Website Load Time
Enhanced site performance delivering a smoother, more enjoyable shopping experience.
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Customer Repeat Purchase Rate
Stronger customer loyalty and engagement through improved navigation, product presentation, and retention strategies.
The Brand

UrbanLane: Redefining Online Fashion Experiences.

UrbanLane is a prominent online retailer specializing in trendy fashion and accessories. With a curated collection of apparel and accessories, UrbanLane connects shoppers with quality products through a modern, accessible online platform.

Fashion That Fits Every Lifestyle
From statement pieces to daily essentials, UrbanLane combines quality, style, and value for its growing online audience.
Digital Presence That Delivers
Through their BigCommerce store, UrbanLane provides a seamless shopping experience that encourages repeat purchases and builds customer trust.
“Where fashion meets technology to create effortless shopping experiences.”
The CommerceShop Solution

Comprehensive BigCommerce Audit & Optimization

We conducted a thorough audit and implemented a strategic transformation across performance, UX, and engagement layers. Key aspects of our solution:

Website Speed & Performance:
Optimized images, reduced third-party scripts, and implemented lazy loading.
Faster Rendering
Smooth User Experience
Reduced Bounce Rates
UX & Navigation Enhancements:
Simplified menus, improved category structure, and enhanced search functionality.
Intuitive Flow
Easy Product Discovery
Higher Engagement
UX & Experience Optimization:
Conducted audits, optimized website and mobile app, and implemented a robust feedback system.
Better Usability
Improved Engagement
Higher Customer Satisfaction
Product Presentation:
Standardized descriptions, enhanced images, and added videos to boost appeal.
Clear Product Information
Better Visuals
Increased Purchase Intent
Customer Engagement & Retention:
Revamped loyalty program, personalized email marketing, and integrated reviews/ratings.
Encouraged Repeat Purchases
Strengthened Customer Loyalty
Enhanced Brand Trust
The Challenge

Modernizing BigCommerce for Performance and Conversions

Despite healthy traffic, UrbanLane faced several critical challenges impacting conversions and user experience:

Platform Limitations
Slow page loads and unoptimized assets caused visitors to abandon the site before completing purchases.
User Experience Gaps
Complex navigation and unclear product organization hindered product discovery and engagement.
Engagement & Retention Issues
Low repeat purchases and minimal customer feedback indicated limited retention and loyalty.

Key Requirements
Improve website speed and performance
Streamline navigation and enhance product discovery
Standardize product presentation with optimized images and descriptions
Enhance customer engagement and loyalty
Increase conversions and repeat purchases

What We Delivered

Optimizing UrbanLane for Conversions and Retention

Fully optimized BigCommerce storefront improving speed, usability, and UX
Streamlined navigation and product discovery
Revamped loyalty program boosting engagement and repeat purchases
Enhanced product pages to communicate value effectively
Scalable architecture supporting ongoing growth
Conversion Excellence
Engineered to maximize purchases, reduce friction, and elevate overall eCommerce performance.
+60%
Sales Conversion Rate
40%
Faster Website Load Time
“Faster. Smarter. Stronger.”

CommerceShop’s comprehensive BigCommerce audit and optimization strategy delivered a 60% increase in sales conversions, faster site performance, and higher repeat purchases. Strategic improvements strengthened UX, enhanced product presentation, and increased customer loyalty.

Conversions, Elevated

With the BigCommerce audit and optimizations, UrbanLane now converts more visitors into customers. Improved speed, navigation, and engagement strategies make it easier for shoppers to explore products, complete purchases, and return, laying the foundation for sustained revenue growth and enhanced customer satisfaction.

Ready to Optimize Your BigCommerce Store?
Let’s implement a full audit and strategic optimization that drives conversions, repeat purchases, and measurable business growth.