Case Study

How Zink Wheel’s Shopify Overhaul Led to +58%

Faster Loads & 42% More Engagement.

Revamping a premium automotive brand’s digital presence with a custom Shopify solution that delivers high-performance design, mobile experiences, and elevated customer engagement.

Numbers Speak Louder Than Words!

Measurable impact across key performance indicators

0
Faster Page Load Speed
Faster browsing and smoother performance through improved page load speed.
0
Increase in Mobile Session Duration
Longer on-site engagement fueled by stronger mobile experiences.
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Drop in Bounce Rate on Product and Blog Pages
Enhanced content and product interaction with reduced bounce rates.
The Brand

Zink Wheels: Forging Performance & Precision.

Zink Wheels is a high-performance automotive brand specializing in forged wheels designed for Tesla and other premium vehicles, combining cutting-edge engineering with striking aesthetics to deliver lightweight durability and superior handling.

Innovative Design & Engineering
From precision-forged wheels to performance-driven finishes and aerodynamic designs, Zink’s collection blends innovation with craftsmanship to elevate both driving experience and visual appeal.
Driven by Enthusiasts
Serving Tesla owners, EV drivers, and car collectors worldwide, Zink helps performance-focused enthusiasts stand out on the road while enjoying unmatched driving confidence.
“Where engineering excellence meets performance-driven style for automotive enthusiasts everywhere.”
The CommerceShop Solution

Complete Brand Identity Redesign

Our partnership began with theme optimization but quickly evolved into a full redesign to better capture Zink’s brand identity and support performance across devices.

Theme Redesign
Delivered a sleek, performance-inspired look aligned with the brand’s premium positioning.
Sleek Design
Premium Look
Bold Visuals
Responsive UI/UX
Developed fully responsive layouts for flawless performance on mobile, tablet, and desktop.
Fluid Navigation
Seamless Interaction
Adaptive Layouts
Improved Page Structures
Redesigned all critical pages: Home, Collections, Product Detail, Cart, CMS, and Blog.
Organized Content
Easy Discovery
Clear Hierarchy
Mobile-First Design
Prioritized clean navigation, intuitive browsing, and fast-loading elements.
Intuitive Browsing
Fast Loading
Touch Optimized
Visual Hierarchy & Performance
Enhanced content clarity, added product storytelling, and optimized image loads.
Engaging Storytelling
Optimized Media
Clear Focus
The Challenge

Showcasing Premium Quality Without Performance Trade-offs

Zink Wheels’ existing Shopify site fell short of reflecting its high-end positioning, delivering sluggish performance, poor mobile experiences, and low engagement that undermined brand credibility.

UI/UX Limitations
Unresponsive layouts and a subpar mobile interface created friction for shoppers across devices.
Site Performance Issues
Slow page speeds and failed Core Web Vitals weakened both customer trust and search visibility.
Product Discovery Gaps
Unstructured product pages lacked filters, fitment details, and interactivity to guide buying decisions.
Key Requirements
Seamless Mobile Experience
Performance & Reliability
Enhanced Product Discovery
Stronger Conversion Opportunities
Consistent Brand Identity
Future-Ready Foundation

What We Delivered

Elevating Automotive Brand Performance

A complete, branded Shopify theme crafted to showcase premium automotive products while delivering fast, engaging, and seamless user experiences.

A fully redesigned Shopify store optimized for performance and responsiveness.
Visually engaging product and collection pages with interactive features.
Optimized blog and CMS pages to reduce bounce and boost engagement.
Improved navigation, product discovery, and mobile purchasing experience.
Fast-loading layouts across all devices with consistent brand presentation.
Performance-Driven Design
Engineered to highlight premium quality, streamline browsing, and drive conversions
2x
User Engagement
-35%
Bounce Rates
“High-impact. Responsive. Immersive.”

CommerceShop delivered a high-impact, responsive, immersive Shopify experience that truly reflects our premium brand. The redesign was seamless, and the results surpassed our expectations for speed, engagement, and user satisfaction.

Premium Performance, Delivered

With the launch of their redesigned Shopify storefront, Zink Wheels now has a premium, fast-loading, and fully responsive channel that reflects the high-performance quality of its products. The intuitive design, enhanced navigation, and interactive features make it easier for customers to explore, select, and purchase, driving stronger engagement and satisfaction.

Ready to Accelerate Your Business Growth?
Let’s build a high-performance Shopify store tailored to your brand’s needs.