How B2B businesses can deliver personalized commerce experiences at scale
Did you know that there are less than 110,000 eCommerce stores making a substantial income on the internet?
As consumer expectations change it is important for B2B brands to reinvent themselves. Forward-thinking B2B brands like Salesforce and Adobe are focusing on branding and personalization. The entire B2B ecosystem is changing at a rapid pace. Don’t get left behind.
In this eBook you’ll learn about:
Changing customer expectations
Customer expectations are evolving as more B2B purchasing decisions are taken by millennials who are looking for deeper levels of engagement.
Improving market penetration
Unlike other consumer-driven industries, the B2B industry’s revenue growth is not based on retaining existing customers but on wider market penetration. Learn how personalization helps.
Strategies to create personalized buyer experiences
Personalization at scale is difficult. Learn how to achieve it through standardized processes and content personalization efforts.