Google Core web vitals for ecommerce (updated)

What are Google Core Web Vitals?

The Next Big Thing In eCommerce SEO

Core Web Vitals are essential SEO metrics that Google takes into consideration to rank the experience your website provides to its visitors. Including loading time and stability, core web vitals score is measured based on different parameters. Google always wants to give its users the best search experience. The latest SEO algorithm core web vitals is designed to ensure that only websites with the best user experience, by all means, are displayed at the top of the search results. Google core web vitals rankings & scores take a lot of factors into account like speed, image size, seamless loading, stability, interactivity, code sizes, uninterrupted experience, etc.

The Three Core Web Vitals Metrics

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) calculates the loading performance of the website. It measures how fast the main piece of content is ready for interaction with a visitor.

First Input Delay (FID)

First Input Delay (FID) assesses interactivity. It captures the first impression of the user on the website’s interactivity and responsiveness.

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) measures the visual stability of a website. It calculates the shift score by checking how much the visible content and elements impacted are shifted across the layout.

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What do Google Core Web Vitals mean for eCommerce sites?

Ecommerce is all about the experience! The experience your shoppers get on the online store—from searching for the products to placing the orders—is integral to the success of your eCommerce business. The Core web vitals services also focus on the same experience metrics and therefore making your site core web vitals-ready is mission-critical for your eCommerce business.

Make My Site Core Web Vitals-ready

Why is Google Core Web Vitals optimization important for your eCommerce sites?

Your Core Web Vitals scores directly impact your website rankings and traffic

The average retention rate of eCommerce sites that load within 2 seconds is 91%.

When page load time increases from 1 to 6 seconds, bounce rate spikes by 106%.

On mobile, fast rendering times bring 327% more revenue than slow.

Pages that load in 2.4 seconds convert 3X more than the ones with 5.7+ seconds.

How we fix and improve The Core Web Vitals for your site

Get started with a FREE Audit for your site

Get a detailed report on areas of improvement

3-step solution (Media, code & loading optimization)

Improve metrics like CLS score, FID, LCP, Pingdom scores, etc.

24/7 Continuous Monitoring & Reporting

Our team of experts will help you optimize and fix your core web vitals and improve your critical scores.

Improve My Core Web Vitals

The benefits of Core Web Vitals Optimization for your eCommerce store are endless

SEO benefits
User experience benefits
Cumulative Layout Shift
Business benefits

High ranking on SERP

Robust Technical SEO

Accelerated Organic Traffic

Reduced Bounce Rates

Accelerated customer journey

Engaging shopping experience

Improved page sessions

Easy navigation & faster goal accomplishment

Faster Loading Times

Rise in Order Placements and Conversion Rates

Negligible Abandonment Rates

Increase in customer satisfaction

Skyrocketing Customer Retention

Soaring Lead Generation

Boosted Customer Lifetime Value

Increase in Revenue and Profit

Google’s Core Web Vitals are the future. Get future-ready

Largest Contentful Paint
First Input Delay
Cumulative Layout Shift

What is a good LCP score?
What are the reasons for a poor LCP?
How to improve LCP?

As per Google’s core algorithm, pages that take about 2.5 seconds or less to load the main content of the is considered as “Good”.

Anything between 2.5 seconds to 4 seconds from the moment of click is classified as “Needs improvement” and more than 4 seconds is considered “Poor”.

Similar to Search Engine Optimization (SEO), which considered page loading speed as one of the factors, LCP is also not a one-time thing. The loading time needs to consistently stay below 2.5 seconds on every click for desired results. This can be achieved only by constant monitoring.

The most common reasons behind a poor LCP score are:

Longer response time from the server
Render blocking resources
Slow load times of resources
Using Client-side rendering
Large size of image
Browser loading time

Improve the efficiency of server-side code and optimize the server.
Route using nearby CDN to reduce time waiting for users geographically farther away.
Clear away unnecessary third-party scripts.
Upgrade web hist for better loading times.
Use lazy loading.
Minify CSS.
Avoid large page elements that may slow down the loading.
Optimize and compress text files & images.
Preload important resources
Serve images in next-gen formats like webP and AVIF

What is a good FID score?
What are the reasons for a poor FID?
How to improve FID?

As per Google’s core algorithm, delay less than 100 ms, ie, 0.1 seconds is user friendly and considered as “Good”.

An FID score of anything between 100-300ms, i.e, 0.1 – 0.3 seconds “needs improvement” and FID above 300ms (0.3 seconds) is considered “poor”.

In the majority of cases, the users always feel the system is ready to interact instantly. But, sometimes the users may feel the page is a little irresponsive even though the FID is below 100ms. This is because the browser may take some time to run the tasks related to user input.

The common reasons behind a poor FID score are

Long Tasks
No page interaction readiness
Not using a web worker
Prolonged JavaScript execution time

Splitting up long-running code into smaller, asynchronous tasks reduces input delay.
Optimize the page for better interaction readiness.
Use Web Workers to avoid blocked main thread and run JavaScript on the background thread.
Reducing the amount of JavaScript reduces the amount of time spent on executing JavaScript code.
Remove any trivial third-party scripts.
Use browser cache to load content faster on your page.
Load the priority content at the first
Eliminate render-blocking resources

What is a good CLS score?
What are the reasons for a poor CLS?
How to improve CLS?

Again, as per Google’s core algorithm, a score between 0.1 to 0.25 is considered as “needs improvement” and CLS score above 0.25 is considered “poor”.

To make sure you are reaching your target, it’s advisable that you measure 75% of the page loads on both desktop and mobile.

If the elements move across the layout of the web page while it loads then it’s sure that your CLS score is under hit.

The common reasons behind a poor CLS score are

Images with improper size attributes.
Inserts and resizing of Ads.
Embeds and iframes without proper dimensions.
Inserting new content over the existing content.
Web Fonts triggering FOIT/FOUT ((FOUT – flash of unstyled text & FOIT – flash of invisible text).

Set dimensions for all forms of multimedia used in your web page (Images, GIFs, videos, infographics, and more).
Plan the space for Ad elements and keep it reserved.
If adding new UI elements, do it below the fold so that it doesn’t alter the content layout against user expectations.
Reserve sufficient space in the viewport for various types of UI affordances in advance.

Our Real-time Core Web Vitals Optimization Results

1.6s

Time to Interactive

2.5s

First Contentful Paint

2.7

Speed Index

130ms

Total Blocking Time

2.4s

Largest Contentful Paint

0.007

Cumulative Layout Shift

100+

eCommerce Stores Speeded Up

50+

Certified Specialists

15+

Years of eCommerce Expertise

24/7

Troubleshooting Support

Worried about roadblocks? We’ve got solutions for every bottleneck

1

What are the core web vitals?

Google’s Core Web Vitals show how your website pages perform and measure the quality of user experience offered by your website. The core web vitals optimization service helps you optimize your website performance & ranking.

2

What are Google’s 3 Core Web Vitals? Why is core web vital important?

Google’s 3 Core Web Vitals metrics are performance, responsiveness, and visual stability. They are important for SEO as core web vitals give the site better visibility, ranking & recognition.

3

How are core web vitals measured?

Core Web Vitals are metrics introduced by Google to elevate the user experience of websites. Google’s 3 Core Web Vitals can be measured using various tools like Search Console, PageSpeed Insights, Chrome DevTools, Lighthouse, and more.

4

How do I increase my LCP score?

Largest Contentful Paint (LCP) scores can be increased by using lighter format images or auto compressing them, using real-time responsive images, cache images, Content Delivery Network, and more.

Check What Our Clients Say!

When it comes to getting your core web vitals done, The Commerce Shop is the best to work with. After collaborating with them, we ended up with the highest sales ever from our website. After that, we are growing faster on the website than ever before. We highly recommend The Commerce Shop.

Suchin Gupta,President – Fab Habitat

Firms that are technically sound and easy to work with are hard to find these days. Luckily, I came across The Commerce Shop at the right time. They helped me improve my website’s speed, performance and rank better in the search engine. I’m so impressed with the results and excited about working with them in the future.

Garrett Watkins,President – Streetstrider

I checked 4 to 5 agencies for Core Web Vital services, but none came close to this team in terms of technical clarity, communication, and overall professionalism. If you’re serious about offering an incredible user experience to your customers, then you should check out The Commerce Shop.

Bill Roberts,CEO – Vietri

Google Core Web Vitals Optimization Services By Certified Experts

What are Google Core Web Vitals?

The Three Core Web Vitals Metrics

Largest Contentful Paint (LCP)

First Input Delay (FID)

Cumulative Layout Shift (CLS)

Want to know how to fix these core web vitals for your site?

What do Google Core Web Vitals mean for eCommerce sites?

How we fix and improve The Core Web Vitals for your site

Our team of experts will help you optimize and fix your core web vitals and improve your critical scores.

The benefits of Core Web Vitals Optimization for your eCommerce store are endless

Want to know how to fix core web vitals and grow traffic for your eCommerce store?

Google’s Core Web Vitals are the future. Get future-ready

The Superpowers & Side Benefits of Optimizing Your Core Web Vitals

Our Guarantees

Our Real-time Core Web Vitals Optimization Results

100+

50+

15+

24/7

Brands across the world that love our Google shopping ads solutions

Core Web Vitals Optimization cost?

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Only 4% websites achieved “good” CWV score. Want to be one in them?

Worried about roadblocks? We’ve got solutions for every bottleneck

1

What are the core web vitals?

2

What are Google’s 3 Core Web Vitals? Why is core web vital important?

3

How are core web vitals measured?

4

How do I increase my LCP score?

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