In February, the story was simple. ChatGPT was AI search, and the job was getting cited in it. Both halves of that are now out of date.
ChatGPT’s share of measurable AI referrals has dropped from roughly nine in ten to under two in three. Claude, Gemini and Perplexity absorbed the difference, and each one cites differently. A store optimized for a single surface is now optimized for a shrinking one.
The bigger shift is on the revenue side. AI traffic used to convert worse than everything else. It now converts better than everything else, and a disproportionate share of those orders come from people who have never bought from you before. That reframes AEO from a visibility exercise into a customer acquisition channel.
This is a working session, not a trends talk. We cover how to get cited across all four surfaces, and what your product pages have to do differently for a shopper who arrives already decided.
How much better AI referral traffic converts than non-AI traffic. Twelve months earlier the same channel converted 38% worse. This is a full reversal, not a trend line.
How much more likely an AI channel order is to come from a first-time buyer, compared to other channels. AI is not just converting your existing audience faster. It is bringing you a new one.
How much better AI sessions convert when they land directly on a product page. More than half of AI sessions do, against roughly 20% for organic. The funnel starts further down.
A 60-minute working session with two CommerceShop leaders. We start with how citations actually get earned across four different AI surfaces, then move to what happens on your site after the click.
How to test your own brand across ChatGPT, Gemini, Perplexity and Claude in under an hour, and how to read the results. Most brands discover they are cited on one surface and invisible on three.
Each engine pulls from a different source mix. What earns a citation in Perplexity will not necessarily earn one in Gemini. The practical differences and what to do about each.
See whether AI is sending you buyers today, what it would take to change that, and what the channel is worth before Q4.
Your organic playbook still works. This covers what to add on top of it, and which AEO tactics are noise.
Opt in when you register and we will run your brand through all four AI surfaces, with a written breakdown of where you get cited, where competitors get cited instead, and the specific catalog and content gaps behind the difference. Same method we run on client stores.
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Sathish has driven transformative growth for ecommerce brands by putting new technology to practical use. He breaks down what has genuinely changed in AI search this year, and what is still hype.
Ed works with ecommerce founders to turn AI visibility into revenue. He finds where AI-referred shoppers drop off, builds the plan to fix it, and has run it across 20+ verticals.
Join us live on August 27 and leave knowing what the major engines say about your products, and which fix is worth making first.