Answer:
When you migrate from Wix to Shopify, these assets should always be included: products, variants, collections, customers, order history, content pages, blog posts, redirects, and key SEO metadata.
Often not worth migrating “as-is”: Wix-specific layout structures, embedded widgets that don’t translate, and legacy content that’s thin or duplicated. For some brands, migrating all historical orders isn’t necessary—what matters is customer accounts and support continuity. We decide based on business needs: reporting, returns, customer service, and lifetime-value tracking—then migrate the right subset cleanly.