For an exceptional eCommerce user experience, everything needs to be perfect at every step in the buyer’s journey – from page visits to post-checkout experience.
An excellent UX experience has the power to convert even random browsers into paying customers.
Yes, It can make or break a sale. Don’t believe us? Check out the stats below.
The homepage is where maximum traffic lands. So, create the best impression possible with a straightforward & classic design.
Stop & engage the significant traffic that leaves without any action.
Use a dynamic full-screen overlay to display products, sales, offers, and promotions or collect details using signup forms, newsletter subscriptions, ebook downloads & more.
More than 60% of purchases are planned. Customers don’t want to spend time scrolling or searching.
Intuitive navigation allows customers to take desired actions without confusion, friction, or unwanted interruptions.
Strong and functional internal search tools help users find the product they want on the homepage itself.
1 in 4 customers abandons the site when forced to register. So, don’t force users to register on your homepage. Wait till the checkout page or allow them to shop as guests. to eliminate unnecessary friction.
You have less than half a second to grab the attention of your users and let them decide whether to stay or not.
Thus, use your homepage’s first section to display your unique products and seductive offers for more traffic and stay time.
85% think mobile websites need to be far better than desktops as more than 60% of traffic comes from mobile devices.
Moreover, mobile users are 5X more likely to abandon the website if it isn’t optimized for mobile.
Thus, the homepage must be specific & suitable for mobile devices with the following.
High-quality eye-catching product images intrigue shoppers to explore more
The size of the image, its positioning on the homepage, and its background grab shoppers’ attention.
53% of shoppers leave the homepage if it doesn’t load in less than 3 seconds.
This depicts the importance of the page’s loading speed. Optimizing the site’s speed and performance can improve user experience and influence visitors to buy from your online store.
Call-to-action (CTA) is the key to conversions on your homepage. From directing shoppers to explore offers to directly making purchases on the homepage, CTAs are crucial.
Efficient use, proper design, color and placement of CTAs make the shopping experience seamless.
Ecommerce homepage Best Practice
Make use of these eCommerce UX best practices to grow.
User experience (UX) design is the only way to create a long-lasting impression in your customer’s minds.
The more you make your customer’s journey simple, enjoyable and memorable, the more they tend to return and shop from your website.
From website speed, images, navigation, CTA buttons to mobile responsiveness, every element on your homepage moves customers a step closer to conversion.
Still need a personalized audit and assistance to improve your website’s UX? Talk to our experts today.