Haven’t migrated to GA4 yet? Time is running out. Upgrade GA4 For Free
The Commerce Shop develops world-class eCommerce websites that enable our clients to meet their business goals.
EXPLORE
We strive to engage customers throughout their shopping journey and build successful online brand experiences.
We have stayed true to our core strengths that keep our customers happy by driving more traffic to their site.
Our handpicked section of work for you
Rich insights, best practices from thought leaders & experts
We write about eCommerce trends and insights here
Have a look at our handcrafted visual presentation
Sharing our in-depth and insightful white papers
A guide to improve your eCommerce strategies
A rundown of all the exciting events we host and attend
Try our FREE Audit Tools: SEO, UX, CRO & Marketing Audit
Posted by: Rohini Subramanian
There are more than 7.1 million online retailers operating globally, and 1.8 million just in the US.
All these eCommerce websites just like you are trying to get their products to the right people and make them engage or buy.
So, if you want to succeed in this cut-throat competition – you need to be distinct.
You need to know the art of converting your visitors into buying customers. Because ultimately it’s the conversion rate that makes the difference – whether your store is a success or failure.
The process of generating revenue simply runs in a loop.
So smooth. Isn’t it?
But unfortunately, online shopping doesn’t function that way. On average 92-98% of the visitors leave your site without buying.
Now that’s why you need “Conversion Rate Optimization”.
In this blog, you’ll learn everything you need to know about CRO, & 150 tactics to optimize it like a PRO.
An eCommerce conversion rate is the percentage of visitors who visit your store to users who take the desired action—typically, that means to buy or act as per your conversion goal.
And it’s also common that the majority of eCommerce stores have multiple conversion goals.
However, all of them are about making some cash in the end.
eCommerce conversion rate = (Total number of conversions / Total number of visitors to the website) * 100
Example:(500 conversions / 10000 visitors to your website) * 100 = 5% is the eCommerce conversion rate.
Conversion rate means the percentage of visitors who become customers while conversion goal is an action that you expect your users to take after visiting your website.
Every business has its own conversion goal – It can be anything from adding products to the cart to signing up the newsletter, downloading the ebook to filling out the contact form.
Setting a conversion goal gives direction to your marketing campaign, helps in measuring its performance, and setting benchmarks.
SMART conversion goals (Specific, Measurable, Achievable, Relevant, and Time-Bound) ensure that your objectives are attainable within the specific time. Otherwise, it may become hard for you to know whether you’re attaining your goals or not.
Obviously, when your website is not performing enough to meet the investments made, it is a bad conversion.
Similarly, an eCommerce conversion rate of less than 1.74% can be considered bad and needs immediate attention and improvisation.
If your conversions aren’t tracked, you never know whether your marketing is generating real value or not.
Conversion tracking softwares help you find out what digital marketing activities of yours worked, measure parameters, and how to improve your ROI.
Fortunately, some best conversion tracking software and tools can help you work more effectively and efficiently. We’ve listed the top 26 of them for you to explore.
The answer to this question varies from one industry to another. Even with an average conversion rate of more than 50%, companies still want more.
Conversion rates can be highly contextual. The conversion rate of an eCommerce store selling gym equipment will surely not be the same as another selling apparel. In the same way, the eCommerce conversion rate of a multi-billion-dollar company will be far higher than an early start-up due to its brand value and recognition.
Many variables impact your website’s conversion rate such as website type, product, cost, competition, traffic source, brand value, promotion, platform, location, and more.
Thus the term “good conversion rate” can be misleading. The only way to figure out the best eCommerce conversion rate is to understand the industry’s average conversion rate and benchmark yours against it.
Anything more than the average conversion rate can be called “Good”. However, there is always room for improvisation.
Once you meet the average eCommerce conversion rate of your industry you can start focusing on leveraging it until you top your industry.
To determine the benchmark conversion rate, MarketingSherpa studied 25 retail categories.
The study found that the majority of the categories had a conversion rate between 1-5% and only a few categories reached higher rates.
Not just one or two, there are countless reasons why shoppers may choose not to purchase from your website. Some reasons may be specific to your website that you can improvise while others may be the shoppers’ choice.
A few common reasons why customers may not buy from you are:
If you’re looking for ways to improve your eCommerce conversion rate then you have hit a JACKPOT!
Below are 121 actionable tips that can be implemented within seconds to double your conversions.
When your conversion rate suffers, your entire business collapses.
CRO tests help you safeguard your business and leverage conversions.
These crucial tools spot problems and fix the cracks in your conversion funnel. Their valuable insights boost revenue and benchmark your success.
Here are some commonly used conversion optimization testing techniques that you should try
Heatmaps are a visual presentation of the researched or predicted data of customers’ interest. It presents how real-time visitors interact with your web page – what interested them, what they disliked, what they clicked, and more.
Using a hot-to-cold color pallet, a heatmap shows the high-to-low quantitative values of collected data. Red regions are the hot places that visitors focus more while the blue ones are the spots with the least interaction.
AI-Powered heatmaps get you factual information on visitor behavior (Clicks, scrolls, etc) on the web page.
It informs you about what visitors found interesting, what they noticed first, and what they ignored.
Heatmaps also help you understand the distractions and frictions on the web page, know where and when the visitors abandon the page or click on the CTA and take optimal user experience decisions.
In addition, AI-powered heatmaps are trained on previously recorded data from real eye-tracking studies. Within a fraction of a second, you get 90-94% more accuracy than regular eye-tracking studies that take days or even weeks.
If you’re not ready to test your entire website for conversion then try testing the effectiveness of your landing pages.
There are many landing page analyzers available in the market to test your landing page. They also provide you with personalized reports and actionable recommendations to improve your conversion rate. Few landing page tools that can be real lifesavers are,
These tools check your landing page according to your current conversion rate, keywords used, the industry, the content, and also the page speed.
To know how effective your copy is, you can go for panel-based copy testing.
In this type of conversion testing, you evaluate the effectiveness of your copy in a specific web page, or a part of a page and whether it resonates with your target audience.
All you need to do is, select the page’s URL, audience type, country, age, and gender. The selected page or panel’s copy will be evaluated and insights will be provided.
User testing is a real-time test run on real users to evaluate software, website, or app.
Using tools like UserTesting you can run live conversion tests on your service, page design, and UX. It is quite similar to panel testing, but this time it’s not just the copy but all the parts of the website.
User testing improves product design, increases the chances of you resonating with the customer as it allows you to get customer feedback in real-time.
As the name implies, the testers test the website only for 5 seconds. It is done to understand the fundamentals of the website rather than the drilled in details.
The test determines whether the users can understand the product or services of the website within 5 seconds if they can remember the brand name and the benefits of using the product.
Studies show that users leave a website within 10 seconds, the 5-second testing lets you see whether you can convey the basic details in half the time. To conduct the 5-second test you don’t need any significant traffic or data as it needs only the page design or the mockup.
User session recordings are all about monitoring how a user interacts with the website or web page. These recordings capture details like what elements the mouse clicks on, what they ignore, what interests them, what causes the users to leave or to buy, etc.
User session recordings are extremely powerful tools that can flood you with insights on user behavior and interaction. It helps you fix design and copy issues, optimizes the user experience, and accelerates conversions.
No matter whether your website is big or small, user feedback is the direct opinion of your customers on what’s good or bad in it.
There are numerous methods by which you can collect user feedback.
Customer effort score (CES): Collect feedback after a few days of purchase on ease of use of the product.
Good gracious! We know that’s a LOT of information for you to process. But we hope you loved it all, especially the 150 conversion hacks that can double your eCommerce conversion rate overnight. Try our CRO Calculator to see just how much money you could be making after eCommerce Conversion Rate Optimization.
