Augmented reality (AR) is the key. AR is swapping the entire marketing game out there from bridging the gap between physical and online commerce to offering enticing customer experiences.
Augmented reality offers a win-win situation for both online shoppers and retailers as it’s not just beneficial for the buyers but it also boosts sales for manufactures and eCommerce business owners.
As innovation, imagination, and technology are taking online shopping to the next level, here are 10 fashion brands that have simply proved augmented reality is the future of eCommerce.
Online fashion retailer ASOS sells 850+ clothing and accessories brands to the global customer base via its eCommerce site and app. During the 2020 lockdown when in-person photoshoots were ruled out, ASOS embraced AR to promote its products to young adults worldwide.
The eCommerce fashion retailer used AR to offer realistic and engaging product presentations. Through their digital dress-up augmented reality system “See My Fit”, ASOS generated stunning fashion content with real-life customers and models without stepping out of the home.
H&M, the multi-national clothing retail implemented a simple but effective AR tech to showcase its products online.
To accelerate engagement and boost sales, H&M launched 6 interesting AR filters on Instagram that went trending. These filters enabled users to create music videos highlighting the streetwear from the new collection of H&M.
This German multinational is one of the first brands to launch AR try-on tech. Adidas added this interactive feature to its app to help users make a solid purchase decision without trying on the sneakers directly.
This AR application was designed to track foot movements, enabling shoppers to try on virtual sneakers and see how they looked from all directions in real-time.
This apparel giant which owns Zara, Massimo Dutti, Bershka, and Pull & Bear, entered gaming via its brand Pull & Bear – the clothing retail.
Launched in collaboration with Facebook, this AR game is a part of its ‘Pacific girls’ collection. The game is all about a virtual journey from California to Tokyo in which gamers progress by moving their head and navigating through the obstacles to collect points.
Gucci, the luxury fashion house, adopted AR try-on technology on Snapchat. Through Gucci’s Snapchat AR, users can test how various sneakers look on them by just pointing the smartphone cameras to their feet.
Integrated with the ‘Shop now’ button, this shoppable AR filter went viral reaching more than 19 million users and doubling up conversions for Gucci.
Burberry launched unique AR pop-ups to celebrate the brand’s signature Olympia bag. The pop-up features the Elpis statue that is brought to life through an interactive AR experience. This exciting new concept has to be accessed through a dedicated QR code.
Users can position this animated statue in their real-life surroundings and watch it come to life and walk around. They can also click photos and do videos with the statue and create sharable memories.
To expand brand awareness and leverage traction, the US retail chain Kohl’s came up with an innovative concept of a “virtual closet”. Users can access this virtual closet through Kohl’s snapcode in Snapchat.
Through this ‘virtual closet’ concept, Kohl’s allows consumers to browse through the latest collection of clothes, mix ‘n’ match outfits, and shop them through Snapchat directly. This campaign was completely focused on making use of the increased usage of social media and boosting consumers’ desire to shop.
Machine A is a designer store based in London. When fashion shows were limited or canceled during the pandemic, Machine A came up with the idea of a virtual boutique. This virtual boutique has enabled them to display their designer works to the public, anytime anywhere.
Machine A put up posters and billboards all around London with their QR codes. Users scan these QR codes to enter and explore the virtual boutique in an immersive way.
This couture high-fashion brand is well known for its early adoption of high-end technologies. Rebecca Minkoff got 3D models and AR applications incorporated into its product pages to connect with its customers more effectively.
Through 3D models and AR functionalities, Rebecca Minkoff added movement to its site, offered options for shoppers to interact with the product, virtually place it before them, and examine it from every angle.
If you think AR works best only for big-time online retailers, then you’re wrong! Tenth Street Hats, a family-owned retailer, witnessed a 33% conversion jump and a 75% engagement spike with shoppable AR tech.
Its awesome AR platform allows shoppers to try on hats by converting the product catalog to customized 3D models. The shoppers can simply use their smartphone cameras to try the hats on without even downloading the app.
Google’s consumer AR survey revealed that 66% of shoppers intend to use AR technology for help while shopping.
In short, if you’re into eCommerce you need to buckle up and start leveraging the complete potential of tech. Power up your brand, build an image, engage with your target customers and skyrocket your revenue just like that with tons of budget-friendly technologies out there.
So, do you want to create something awesomatic for your eCommerce store as well?
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