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Well, we all know the coronavirus pandemic wreaked havoc in 2020.
Companies and industries went for a toll experiencing severe impacts. However, the beauty industry is one among the very few that remained relatively resilient to this crisis.
Although cosmetics and makeup products fall under the non-essential category, self-care products became more valuable due to the increased awareness for well-being. With the internet being loaded with beauty influencers and DIY care hacks, self-care opened a broad spectrum of lifestyle trends.
The global annual compounded growth rate reached 4.75%. Furthermore, predictions show that the industry will exceed $716 billion by 2025 and $784.6 billion by 2027.
Parallelly, the lockdowns and mobility restrictions have forced a seismic shift in consumer spending habits, leading to the soar of digital buyers worldwide.
You see, online commerce has added considerable convenience and undeniable benefits compared to the traditional “bricks-and-mortar” enterprises. Research data from Mckinsey unwrapped that there was a leap of 20-30% in the online revenue of beauty industry players during the course of the pandemic outbreak.
Ergo, it’s not surprising why most of the global beauty fashion retailers have adapted to the online commerce strategies since the kick-off of the COVID-19 pandemic.
Altogether, the beauty industry is witnessing an exploding growth in combination with digital innovation.
With the skyrocketing growth, beauty brands online are facing several unique challenges on a daily basis as well.
That’s why we The Commerce Shop have decided to guide you through these difficulties and empower your eCommerce beauty business.
Here you’ll learn about such quirky challenges specific to this industry, how you can optimize your eCommerce business and overcome them with effective solutions.
As the industries are adjusting to the online trend, the cosmetics sector is at the leading edge of eCommerce reinvention. This makes it unpredictable and more vulnerable to many challenges in this online retail apocalypse and everchanging online world.
The spiked growth for consumers buying beauty products online is pushing brands to come up with new ideas to create a compelling shopping experience over the internet.
To survive in this industry, as an eCommerce business owner you need to focus on the following features with extra caution.
To vitalize your site’s user experience and performance, use the free website design audit and get your detailed audit report.
Unlike others, the beauty products don’t have a specific season or fixed occasions to focus on nor are they bought daily or weekly. More often than not, cosmetics are purchased on cycles throughout the year. This signifies that the brands are persistently challenged to keep the customers gripped to purchasing their products repeatedly.
Engage and convince your customers to come back every single time by taking advantage of the various ways available.
To know where you are missing out, try the free site audit.
With the cut-throat competition out there, customers easily switch between brands and products. Buyers expect a binding reason to keep coming back – be it the strong storyline or ease of availability of the products – the edge makes the difference.
So when it comes to the eCommerce beauty industry, the big question is how to convince? Perhaps, how to make them try your products first of all?
Try the following solutions.
Take up a free marketing audit to boost your conversion rates.
Allowing customers to “test products” is one of the top-notch sales hacks used by beauty brands – In contrast, the biggest downside of selling cosmetics through eCommerce sites.
Without making the customers experience the product – the feel, ease of use, and how it works, displaying evidence of performance becomes difficult.
Moreover, most of the products need to be used right for the promised results. Driving sales without live demonstrations and free trials is more challenging than anticipated.
Here are a few handy solutions to make shoppers buy your products without being tested by themselves.
Go for the free content audit to know how convincing your brand voice is.
Educating shoppers on how to use the products effectively, make customers come back. Online buyers tend to assume the product to be ineffective after not using it properly. Thus, brands online are in need to fill these gaps to retain their customers.
Growing your own beauty community, becoming a part of consumers’ everyday lives, and bridging the gap between brands and buyers online are the 3 major phases of customer retention.
Use the free accelerate mobile pages validator to ensure if your eCommerce store is AMP-proof on mobile devices.
Though eCommerce provides undeniable convenience most buyers prefer shopping in-store when it comes to beauty products. To replicate this “in-person” experience and to let customers virtually interact with the products before purchase, brands are stepping out of comfort zones to adopt various technologies.
Experiment with recent technologies and trends that are on talk in the eCommerce beauty sector.
Calculate how much it would cost you to develop your dream eCommerce store with the latest technologies.
Cart abandonment is one crucial problem that all eCommerce retailers struggle with – The beauty industry is no exception to it. There may be several reasons why customers are dropping off.
Tracking consumers’ behavior, stats and analytics can help in figuring out the mystery behind cart abandonment in your site.
Sorting out the issues and offering seamless solutions will increase your successful transaction rates. But in some cases, shoppers may add products to the cart and abandon them for no reason.
In these scenarios, the most effective solutions are,
Email follow-ups: This way the shopper is constantly reminded about the product and is encouraged to complete the transaction.
Retargeting: Through retargeting, you can provide irresistible offers to your customers to complete the purchase.
Take up the cart abandonment audit to identify the errors in your cart and learn how you can fix them.
We can hear you! – Yes, life would be much better without returns and refunds. Dealing with refunds and returns can be tedious. All eCommerce retailers need to deal with this hectic process from time to time. Handling this problem without you incurring loss or offending your customers needs perfect planning.
Try following the following hacks to impressively handle returns and refunds. It will save you a ton of time and cost.
So, What’s your eCommerce challenge? Try the range of free audit tools available and supercharge your eCommerce website today!
The thing is, to triumph in the digital era of business you need a solid foundation of technology and support.
The rise of eCommerce, technology, and globalization has accelerated the eCommerce beauty industry’s annual growth rate (CAGR).
So, picking the right strategy, design, development, maintenance, optimization techniques, and integrations build the success of every eCommerce business. And that’s what we are here for.
The Commerce Shop is the single-stop destination for all your eCommerce needs. With our expertise in building brand experiences that yield conversions, we boost eCommerce businesses.
Started in 2009, The Commerce Shop is one of the fast-growing eCommerce agencies. We specialize in eCommerce technology, design, development, optimization, and marketing. With 500+ global clients, The Commerce Shop aims to revolutionize the eCommerce industry and help more and more businesses with our proficient services and solutions.
For more information, stop by our commerce shop at https://www.thecommerceshop.com/.