When marketing your eCommerce brand, a blog is one of the most effective ways to get your name out there and connect with potential customers in a much more personal way.

A blog not only acts as an extension of your company’s marketing efforts but also as a channel through which you can easily communicate with your target audience.

Many eCommerce brands have found success by creating blogs that help drive purchase intent and engage customers interested in their products and services.

Here are some great tips on creating a successful blog on Bigcommerce.

1. Be transparent and honest.

Being transparent and honest throughout the entire blogging process will go a long way in building trust and credibility with your readers.

This can be challenging when starting a blog as it is a tool for your company’s marketing efforts. However, choosing to be transparent and honest at all times will avoid many complications down the road.

One way to do this is by regularly releasing blog posts showcasing your company’s day-to-day activities. You can also publish blog posts featuring your customers’ stories and their success with your products and services. This will help to humanize your brand and provide authenticity to your writing.

As you publish your blog, make sure that you are also actively answering questions and responding to comments that your readers have posted on your blog posts. This will help build a stronger connection with your readers and encourage them to continue engaging with your content.

2. Provide value for your readers

While publishing a wide variety of blog posts is essential, you also want to ensure they all contain value for your readers.

When creating blog posts, you want to ensure that you add value to the readers’ lives by sharing relevant, valuable tips and information. This not only helps to increase the number of readers you have on your blog but also helps generate a wave of brand advocacy.

You can also use blog posts as an opportunity to educate your readers about specific topics that are relevant to their daily lives.

For example, if you sell nutrition-related products, you can create blog posts that provide informative articles on diet, exercise and nutrition.

3. Create a roadmap for growth and content creation

When starting your blog, you want to ensure that you have a roadmap for the blog’s growth and content creation. This will help ensure that your blog consistently produces relevant, helpful content for your readers.

To begin building this roadmap, you first want to determine your goals for your blog’s growth and content creation.

• What are your specific growth goals?
• Are you looking to grow your blog’s audience?
• Are you hoping to increase the time your blog gets read?

Once you have determined your growth goals, it is crucial to prioritize them. This will help ensure that your blog consistently produces valuable content that your readers find helpful.

4. Be consistent, collaborative and communicative.

Because blogging is a form of online publishing, it can be easy to fall into the trap of publishing content that is not as valuable or helpful to your readers as you would like them to be.

To avoid this, you want to make sure that you publish blog posts regularly. While you want to create relevant content for your readers, you also want to ensure that you avoid publishing content that is redundant or does not add value to their lives.

Avoid creating content similar to other blog posts that you have published or repeated the content in your blog posts that you have published before. This will help to prevent your blog from being filled with subpar content.

You also want to ensure that you actively engage with your readers. This can be done through commenting on blog posts and reading and responding to other comments that your readers have posted on your blog posts.

Wrapping Up

Blogging is an excellent way to drive online traffic and generate leads for your eCommerce business. With the right strategy and tactics, you can create a successful blog and help grow your brand.

First, you must have a quality blog platform like Bigcommerce. This will provide you with the tools and resources you need to start and maintain your blog.

Next, you need to create a blog that engages your target audience, provides value and delivers results.

These are the keys to success for any blog and will help you to grow your brand and increase sales.