Why do all physical stores have huge windows on the storefront and display their latest products there?
To gain the attention of the passers, right?
Moreover, it also creates a welcoming atmosphere, highlights the latest arrivals, offers, and promotions, and nudges the customers to enter the shop and explore.
Landing pages do the same for your online shop. They are the digital storefronts.
In this blog, we’ll learn what an eCommerce landing page is, how to create a landing page on an eCommerce website and why landing pages are a must for your eCommerce site.
Landing pages for eCommerce sites:
Landing pages instigate browsers to start their shopping experience. eCommerce landing pages feature products and services with crip but clear value proposition. It offers the correct information a customer needs to make a decision.
The three significant purposes why landing pages are created are to
- Generate more leads
- Convert potential customers
- Enhance the overall marketing efforts
What is an eCommerce landing page?
An eCommerce landing page is nothing but a page in your eCommerce website designed to attract a potential audience, convert them to paying customers, and connect the website to overall marketing actions, such as pay-per-click ads, social media promotions, email links, etc.
Landing pages are the best tool for attracting and engaging organic traffic generated through keyword strategies and improving SEO positioning.
How to create a landing page on an eCommerce website?
1. Understand your needs:
Before creating a landing page, learn when to use it. Landing pages are vital when you have a specific marketing goal. The goals can be anything from signups to conversion, but the landing page needs to focus on lesser distractions and one particular CTA for maximum results.
2. Set a goal:
To create a remarkable landing page, you must have a clear and measurable goal.
Answering the following questions based on your desired benchmark helps streamline your efforts.
- What do you want to accomplish?
- What elements to add to the page?
- What will be the tone of the copy?
- What template suits you better?
- What will be the Call to action (CTA)?
It is always advisable to set data-driven realistic & measurable goals. The more specific it is, the better.
3. Prepare your copy:
Though most people start with designing, it’s always better to start with the copy.
A good copy for a landing page is twice as important as the design for conversions.
- A good landing page copy consists of,
- A clear, concise, attention-grabbing headline addresses the visitors’ problem.
- List of benefits offered by the product or service.
- A simple and brief story about the product and its features. Avoid jargons.
- Social proofs such as testimonials and reviews to convince visitors.
- Single conversion-focused CTA.
4. Finalize a CTA:
Different landing pages have different objectives and purposes.
- Drive more sales
- Get more conversions
- Generate more leads
Based on your objective, stick with a single CTA to avoid confusion, and instead of vague CTA’s like “Read more” or “Get Started,” go for descriptive ones like “Start 14-days free trial” or “Book a 1:1 call with the expert”.
5. Go for the design:
Now that the copy is ready, kickstart designing.
- Put together a neat, distraction-free layout for your landing page.
- Go for images that suit your landing page and custom illustrations for a more personalized feel.
- Lay out the content prepared and images in the designated spaces.
- Include all the mandatory elements, such as the business logo and brand color, to blend them with the look and feel of your website.
- Complete it by optimizing the layout mobile-friendly.
6. Link your landing page:
Your landing is no good without a business domain, setup, integration tools, and analytics.
Thus, link your landing page to a domain with a customized URL. Include necessary software like Google Analytics to keep track of your visitors and integrate other marketing tools you need to promote your page.
Mailchimp, Hotjar, and Salesforce are the few common ones among 1000+ integrations used by eCommerce companies.
7. Check & Publish:
Before you take the page live, check quickly to ensure everything is correct.
- Check for grammar errors, typos, and spelling mistakes in the copy.
- Make sure you have optimized the page for keywords.
- See to that page title, and the meta description is keyword-focused.
- Decide whether you want the page to be visible to search engines.
- Double-check that all the links are working and the “Thank you” page for submissions.
8. Test & Optimize:
Once the landing page is published, 95% of the work is done. But for 100%, you need to test and optimize the page. Try to improve the page on all aspects for better conversion.
To scale up production, you can duplicate the page, create a new variant with slight modifications, try a new CTA and test the elements on the page.
Even the most minor tweak can bring you many conversions.
Why are landing pages a must for your eCommerce website?
- To maximize the ROI for paid traffic.
- They are an excellent opportunity to test marketing initiatives.
- Personalized landing pages can be used to target specific customer segments.
- Landing pages are easy to build and set up.
Thus, using the steps in this article, start creating an eCommerce landing page for your website and leverage your marketing campaigns.
Need help? Feel free to contact our experts.