Why do all physical stores have huge windows on the storefront and display their latest products there?
To gain the attention of the passers, right?
Moreover, it also creates a welcoming atmosphere, highlights the latest arrivals, offers, and promotions, and nudges the customers to enter the shop and explore.
Landing pages do the same for your online shop. They are the digital storefronts.
In this blog, we’ll learn what an eCommerce landing page is, how to create a landing page on an eCommerce website and why landing pages are a must for your eCommerce site.
Landing pages instigate browsers to start their shopping experience. eCommerce landing pages feature products and services with crip but clear value proposition. It offers the correct information a customer needs to make a decision.
The three significant purposes why landing pages are created are to
An eCommerce landing page is nothing but a page in your eCommerce website designed to attract a potential audience, convert them to paying customers, and connect the website to overall marketing actions, such as pay-per-click ads, social media promotions, email links, etc.
Landing pages are the best tool for attracting and engaging organic traffic generated through keyword strategies and improving SEO positioning.
Before creating a landing page, learn when to use it. Landing pages are vital when you have a specific marketing goal. The goals can be anything from signups to conversion, but the landing page needs to focus on lesser distractions and one particular CTA for maximum results.
To create a remarkable landing page, you must have a clear and measurable goal.
Answering the following questions based on your desired benchmark helps streamline your efforts.
It is always advisable to set data-driven realistic & measurable goals. The more specific it is, the better.
Though most people start with designing, it’s always better to start with the copy.
A good copy for a landing page is twice as important as the design for conversions.
Different landing pages have different objectives and purposes.
Based on your objective, stick with a single CTA to avoid confusion, and instead of vague CTA’s like “Read more” or “Get Started,” go for descriptive ones like “Start 14-days free trial” or “Book a 1:1 call with the expert”.
Now that the copy is ready, kickstart designing.
Your landing is no good without a business domain, setup, integration tools, and analytics.
Thus, link your landing page to a domain with a customized URL. Include necessary software like Google Analytics to keep track of your visitors and integrate other marketing tools you need to promote your page.
Mailchimp, Hotjar, and Salesforce are the few common ones among 1000+ integrations used by eCommerce companies.
Before you take the page live, check quickly to ensure everything is correct.
Once the landing page is published, 95% of the work is done. But for 100%, you need to test and optimize the page. Try to improve the page on all aspects for better conversion.
To scale up production, you can duplicate the page, create a new variant with slight modifications, try a new CTA and test the elements on the page.
Even the most minor tweak can bring you many conversions.
Thus, using the steps in this article, start creating an eCommerce landing page for your website and leverage your marketing campaigns.
Need help? Feel free to contact our experts.