This holiday season online sale is poised to grow at a rate of 14% to 18% compared to the last year. If the forecasting proves right, then online businesses will certainly witness a1.2% jump in online holiday sales. As a result, total retail sales will pick up from last year, with sales climbing between 4.5% and 5.0%, up from 3.1% in 2019.
Usually, the season witnesses a lot of family gatherings, religious celebrations, songs and decorations, and holiday gift-giving. The upcoming holiday season sale 2019 calendar is as follows – Halloweens October 31st, Thanksgiving November 28th, Black Friday, November 29th, Cyber Monday, December 2nd, Christmas December 25th, and New Year January 1st, 2020. Many online retailers are looking forward to the dates to make the best out of the season sale.
A lot of customers buy a lot of stuff, and it is the best time of the year to treat the existing customers to transform them into loyal brand ambassadors. If you are on the Magento platform, then you are likely to create a superior shopping experience, fulfill a shopper’s journey and leverage the shopper data and business insights.
Here are a few critical takeaways for prepping up your Magento eCommerce sale for this 2019 holiday season.
Create an experience around your product
Create a unique experience around your product to motivate your customers to buy more and to recommend it to others. Customer experience is predicted to impact brand preference in a considerable way. This approach will pave the way to boost the sales this season.
Attract more clicks with Merchant Promotions
Merchant Promotions is the best way to make Shopping ads more compelling. Google shopping advertisers can choose to offer free gifts, discounted pricing, and shipping benefits.
Create a budget plan
Devising the budget plan should be backed by your logical marketing goals. Learn on your priorities and then start investing one by one. Here are a few marketing channels to consider by priority for the holiday season – they are paid advertising, creative (banners, cover photos, etc.), website, social, events, and team.
More Insights On Holiday Marketing Success
Make use of powerful keywords. Even though many of us don’t give much importance to SEO during the festive season sales, remember, it has the potential to come in handy. Here are some of the other things that you need to do:
Create a holiday keyword list
Schedule optimal time for seasonal SEO changes
Create holiday-specific content
Update Google Shopping to match voice search queries
Capture link building opportunities with your content marketing efforts
Create holiday season-themed webpages
Get on social
Personalize the user experience
Create a shopping guide
Focus on delivering a great user experience consistently, and you’ll achieve your targets during this festive season. To provide that user experience, give pleasing solutions quickly, on a site that’s easy to use. If the above-said things are met, you’ll accomplish what you aimed for. We have a webinar assigned on the same ideas, join us to ponder deeply!