For many stores, the year’s final two months account for a significant portion of their annual sales.
While 2021 has continued to be a “lump of coal” for small business owners (many of whom have had to adapt by offering curbside pickup or moving their operations online), there is reason to hope that a miracle of some sort is just around the corner.
Our Black Friday and Cyber Monday shopping guide shows people eager to spend money on Christmas cheer this December. Make use of that fact, by the way!
We’ve compiled our tried-and-true suggestions for increasing your eCommerce sales this season. The three broad categories of our recommendations are as follows:
- On-Site Tweaks
- Marketing Tactics
- Customer Support Ideas
Everything on your site, from the homepage to the About Us section and, of course, the product sections, must adhere to these standards.
Another holiday eCommerce season is coming. You may have bought gifts and decorated your holiday home, but have you prepared your website?
SEO takes time, and it’s already November.
It may be too late to start a holiday search engine campaign. There are still ways to get noticed before Black Friday and Christmas.
Let’s review the following:
Assess Your Position
How’s the search engine optimization on your site? Void of optimization? Start with those simple adjustments; you might be surprised by their impact on your search engine rankings.
Evaluate your abilities as well. You can use your site’s strengths to your advantage by adapting successful strategies of other seasons when you want to sell more of your products.
Edit titles and descriptions.
Optimizing product titles and descriptions is essential when shopping is a top priority during Christmas.
The CTR for your products can be improved by tweaking the names and descriptions you use.
This has nothing to do with overusing keywords for search engine optimization. Although it is essential, holiday success is typically found in user-centric optimization.
Create engaging titles and meta descriptions that make use of relevant keywords.
That’s why it’s crucial to study your clientele and anticipate their holiday wants and demands.
Titles and descriptions of products should be written with gift-givers in mind rather than the ordinary consumer. As a result, those who could be interested in your products but aren’t yet aware of them will have access to the most relevant information possible.
Load time of your site
Recent research has shown that customer dissatisfaction rises by 16% for every second a page takes to load. The rate of conversion may decline by 7%.
It is impossible to pay for such large quantities during the holiday season.
Whether or not page load times affect your search engine results, they nevertheless impact your site’s ability to convert casual visitors into paying customers.
If page loads are slow, try including photos of the site first. The most time-consuming part of a page to load is the image. One must consider one’s size.
After that, you might want to look at your website’s structure and figure out how to make pages load faster.
Historical data can reveal the most influential keywords.
Search trend history may tell holiday purchases. September keywords. Business-related keywords should be famous. SEO teams should categorize holiday keywords by user intent and match them with a landing page or content gap. These ideas guide page and content optimization.
Marketing is crucial but requires planning—a well-planned strategy. A good marketing plan won’t be good if it does not reach as many potential customers as possible. Start at least a month before.
Now let’s evaluate a few good ideas:
Landing pages for the holidays
Keyword research reveals content production opportunities. Black Friday and Cyber Monday boost holiday sales. Marketers can capitalize on heightened search interest by developing “Black Friday” and “Cyber Monday” landing pages in October, optimizing their SEO and text with relevant keyword targets, and distributing internal links to the new pages.
Holiday landing pages work. iCrossing optimized key retailer Black Friday and Cyber Monday pages. BFCM pages rated 32% more keywords year-over-year. This drives 33% of deals page visits.
Optimizing Discounted-Page Offerings
Most organizations lack the workforce and resources to create and maintain multiple holiday-themed landing pages. Brands should include holiday-themed keywords on all relevant pages.
Add festive messages
Holiday-themed landing pages boost holiday SEO. Brand messages can boost search engine rankings. Boost Holiday Sales with headlines, meta descriptions, and open graph features to increase ecommerce SEO and social media click-through rates (CTRs), attracting more visitors. The homepage, category, and PDP pages highlight discounts, free shipping or returns, gift wrapping, curbside pickups, and other valuable promotions. Post-holiday content should return to pages.
On a large children’s apparel retailer’s website, iCrossing succeeded. iCrossing advises:
- Free shipping increased CTRs by 20%.
- “25% Off” increased CTRs by 65%.
Maintain local listings.
Finally, marketers shouldn’t overlook in-store shoppers who study online before buying. SEO teams should update local listings on Google My Business, Bing Places, Yext, and other platforms with holiday messaging and hours to promote in-store shopping. Post-holiday store hours online to attract customers.
How to do an effective campaign during this inflation period?
To avoid placing all the weight of inflation on customers through price hikes, businesses in these extraordinary times must have an uncommon grasp of and concentrate on shifting customer requirements and behaviors.
Our most recent book, The Best Customer First Strategies for Inflationary Times, provides further background on these measures. Here are five ways to increase customer loyalty and sales and focus on the customer in an inflationary economy: Price hikes are not always necessary, and customers shouldn’t have to bear the entire cost.
Pro tips for the win:
- Renew Your Familiarity With Your Customers
- Check Your Approach To Clients
- Reducing the variety of significant categories is recommended to boost the perception of value and save costs.
- Eliminate surplus stock to free up cash flow for the price
- Maintain price competitiveness where it matters — you don’t have to undercut the competition everywhere.
- To save money and keep products in stock, simplify your marketing kinds and schema.
Want to know more about expert-recommended ways to boost holiday sales? Contact our experts today!