How to minimize cart abandonment in the eCommerce fashion industry

How to minimize cart abandonment in the eCommerce fashion industry

According to Statista, 90.68 percent of online fashion shopping orders were abandoned, i.e., not converted into purchases, in March of last year. Many eCommerce sites face the same problem and are looking at ways to minimize shopping cart abandonments on their fashion site. This article will help you identify why shoppers abandon at the last moment and provide essential tactics you can execute to improve your conversion rates.

Learn how to minimize cart abandonment in the eCommerce fashion industry!

Shopping Cart Abandonment – What is it?

When a customer quits after adding items to their shopping cart at the point of purchase or checkout, it is called shopping cart abandonment. Therefore, shopping cart abandonments are strongly related to conversion rates and income generated by the eCommerce site. Various reasons can be associated with shopping cart abandonment—the most common ones are the checkout process hiccups and experience.

Even though there are plenty of innovative ways to bring these folks back to your website to complete their orders, let’s look at the best strategies you can use to minimize cart abandonment.

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Reasons Why Shopping Cart Abandonment Happens In The eCommerce Fashion Industry

  • Shipping costs
  • Forcing account creation on the check out page
  • Preferred method of payment
  • One of the selected eCommerce apparel is out-of-stock
  • Delayed delivery time

Ideas to Minimize The Shopping Cart Abandonment Rate

Maintain Cost Transparency

Provide buyers all costs upfront, such as shipping costs, taxes, and all the other fees applied to the order. By doing so, you maintain transparency right from the beginning creating a sense of trust in the buyer, leading to the completion of the checkout page uninterrupted.

Progress indicators on the checkout page

Instead of forcing a customer to create an account at the end, start providing indicators in the checkout process. Most fashion sites use the near-completed progress bar, which can also serve the purpose well. It keeps the customer-focused to the end.

Preferred payment method – a big welcome

Approximately 6% of online shoppers abandon the shopping cart on the checkout page because of the payment processor. 5% leave because a credit card gets declined or there’s only one way to pay instead of several options. An unexpected 54% of online shoppers would leave their shopping carts during the transaction if they cannot use the payment method they want. The lesson learned here is to ensure that the online fashion store provides the customers’ different ways to pay.

Maintain the inventory

When a customer discovers that one of the items selected is out-of-stock during the checkout, it can be the most frustrating reason for cart abandonment. It is vital to identify the buyer’s pain of going through hundreds of items before picking the one to match with other selected eCommerce apparel. Despite the fact it is a horrible customer experience, it sends away the customer to never return, considering the level of not fulfilling.

One of the most straightforward fixes for this is to upgrade your fashion digital shopping cart service to include inventory tracking.

Expedite the delivery

The longer the delivery time, the lesser the motivation to buy. When buyers find out they have to wait for some time, they prefer shopping for the same product from a different website. When a customer wants to buy, they want it immediately after they have paid for it. So expedite it at all costs. You will see the shopping cart abandonments diminishing considerably.

Closing Thoughts

These are some of the ideal ways to minimize shopping cart abandonment in the fashion industry. These strategies can be experimented with to find what works for you, but these are not the only options to try. To thrive in today’s experience-driven world, eCommerce fashion industry eCommerce sites must prioritize stellar purchase experiences to convert shoppers into paying customers.

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