Shopify vs. Magento Which Platform Should I use?

Shopify vs. Magento Which Platform Should I use?

That’s a tricky question, as there is no correct answer for this.

Both Shopify and Magento are pretty powerful and well-known eCommerce platforms.

Shopify is an easy-to-use solution, while Magento is a free, open-source platform like WordPress.

To know which suits your business best, you must conduct extensive research considering all important categories like price, tools, features, functionalities, support, and more.

This blog is a quick read to get an overview of both platforms, their advantages, disadvantages, and future trends.

Magento Vs. Shopify

Magento:

  • Magento is an open-source eCommerce website development solution.
  • It is written in PHP.
  • Mid and large-scale enterprises most prefer it.
  • Magento’s IT infrastructure allows on-premise and on-cloud deployment.
  • Complete control over servers, UI of the store, and integrations.
Advantages:
  • Easy to use and intuitive interface
  • Free to use
  • Highly customizable
  • Offers exceptional omnichannel commerce
  • Omnichannel features include order management modules, multi-source inventory, and API to connect with almost all third-party platforms.
  • Multi-store capabilities
  • 150+ language packs
  • Local system integrators.
  • SEO extensions to improve visibility.
  • It suits all business types and is easy to scale.
Disadvantages:
  • Large and complex structure
  • Need coding and technical knowledge to build the store.
  • It can be expensive – maintenance costs, functionalities, updates, plug-in software, license fees, etc.
  • Bulky and resource hungry
  • Need expert assistance for installation and modifications.

Magento trends to follow in 2023:

  • Increased usage of Artificial Intelligence and chatbots.
  • Live streaming features to all its online store owners.
  • Optimization of voice-based searches using voice assistants like Alexa, Siri, and Google Assistant.
  • Social Media Integration and Social Selling.
  • Augmented Reality (AR) and Virtual Reality (VR).
  • Parallax scrolling to improve user experience.

Shopify:

  • Shopify is a cloud-based (SaaS) and hosted eCommerce platform.
  • It is written in the Ruby on Rails framework.
  • The most preferred eCommerce platform for small and mid-level eCommerce stores.
Advantages:
  • No coding knowledge is required. It can be built and edited using the drag-and-drop editor.
  • Simple and easy to use
  • Mobile-optimized themes.
  • Over 4200+ free and paid apps in Shopify App Store.
  • Fraud analysis, SSL Certificates, PCI Compliant, and GDPR Compliant for security.
  • It has its payment gateway and supports 100+ other payment gateways.
  • Fully hosted and source code with the hosting provider.
Disadvantages:
  • Limited internationalization capabilities.
  • Limited scope for customization.
  • No free version is available. Basic Shopify costs $29 per month.
  • Comparatively less flexibility and scalability.
  • No email hosting.

Shopify trends to follow in 2023:

  • Live Commerce – Live streaming and selling
  • Rise of social commerce – Facebook, Twitter, LinkedIn, and other social networking sites
  • Payments in cryptocurrencies, including Bitcoin, Ethereum, and Dogecoin.
  • Embracing the world of Non-Fungible Tokens (NFTs) and launch of NFT-gated storefronts

In a nutshell,

With the rapidly increasing online shopping spree, the eCommerce landscape is constantly evolving, and Magento and Shopify are no exception.

You must pick the right eCommerce platform to stay ahead of the competition. Pick the platform that can offer more capabilities in the long run.

Be clear of your needs: Make a priority list of your expectations.

Unique designs, personalization, customization, simplicity, no coding, latest tech, affordable budget, or what?

Choose the platform that allows you to spend time focusing on growing your business rather than worrying about the complexities of the site.

Get Started With The Commerce Shop

If you’re looking for an eCommerce partner who can

  • Build and manage your eCommerce store on Shopify and Magento platforms
  • Optimize your current store for better conversion, sales, and revenue
  • Migrate your store to Magento or Shopify platforms

Then reach out to our experts today!